Monday, 2 June 2014

Heineken‏: The Better Halves

You have half of the ticket for the Champions League Final. Would you ask your better half to perform the Champions League anthem live to get you the other half? That’s what Heineken and the digital advertising agency NEXT-DC asked Bulgarian fans and the answer was positive.

62 wives and girlfriends took the stage all because of their men and their passion for the game. Custom hardware and voice recognition software detected the three performances that were closest to the timing of the original anthem. They were awarded with the second half of the ticket and a seat at the Final.

Heineken‏: The Better Halves

Digital Creative Agency: NEXT-DC, Sofia, Bulgaria
Chief Creative Officer: Maria Todorova
Creative Director: Momchil Zakhariev
Art Director: Kamen Kamenov
Interactive Design Director: Alexander Antonov
Copywriter: Momchil Zakhariev
Head of Digital: George Yanakiev
Digital Project Manager: Ivan Ralchev
Development Team: Andrey Popov, Stanislav Aleksiev, Velislav Valov
Account Management Team: Dessy Vekilska, Hristo Petkov, Monika Simeonova

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