Tuesday, 3 June 2014

JCDecaux: Google Street View Unpaid Bills

A huge bill to your client make be the answer to get that meeting you wanted. This is what JCDecaux together with BBDO Belgium did. They sent 53 of Belgium’s biggest advertisers a framed picture of their campaign on Google Street view. They attached a letter and a detailed invoice to inform them that their billboard had been visible on Google Street View for years and years without being paid for. Instead of paying of course they just asked from the advertisers a meeting, so they could listen to their sales team about the digital technologies they provide.

JCDecaux sends out huge bills for advertising on Street View

Agency: BBDO, Belgium
Creative Director: Arnaud Pitz & Sebastien De Valck
Art Director: Toon Vanpoucke
Copywriter: Morgane Choppinet
Account Supervisor: Isabel Peeters
Advertiser Supervisor: Veerle Colin (JCDecaux)

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