A giant billboard with a melting McDonald's Sundae Cone was placed in the middle of Bukit Bintang, one of the most famous shopping districts in Kuala Lumpur, Malaysia. People could use their smartphones and spin the fan on the billboard to bring down the temperature, stop the melting and receive a 10 minutes voucher for a free Sundae Cone. Funny, interactive and relevant to the product. Nice work.
Credits:
Advertising Agency: Leo Burnett, Kuala Lumpur, Malaysia
Executive Creative Director: Eric Cruz
Creative Director: Iska Hashim
Creative Group Head: Eaide Jasli, Mukund Olety
Digital Art Directors: Pavel Flegl, Benjamin Encarnacion
Technical Director: Reza Rosli
Project Manager: Chan Lik Win
Flash Developer: Delexander Lai
Content Engineer: Loo Giap Ching
Digital Designer: Buboy Paguio
Agency Producer: Iskander Siva
Photographer: Staek Photography
Production House: Directors Think Tank
Credits:
Advertising Agency: Leo Burnett, Kuala Lumpur, Malaysia
Executive Creative Director: Eric Cruz
Creative Director: Iska Hashim
Creative Group Head: Eaide Jasli, Mukund Olety
Digital Art Directors: Pavel Flegl, Benjamin Encarnacion
Technical Director: Reza Rosli
Project Manager: Chan Lik Win
Flash Developer: Delexander Lai
Content Engineer: Loo Giap Ching
Digital Designer: Buboy Paguio
Agency Producer: Iskander Siva
Photographer: Staek Photography
Production House: Directors Think Tank
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