It seems like a joke that you can carry a gun at Kroger's but not a skateboard, an animal or a squirt gun. The problem is that it is true!
Moms Demand Action for Gun Sense in America releases “Not Allowed” a new film ad today and the launch of “World’s Longest Receipt” highlighting the cost of Kroger’s failure to adopt gun sense policies that protect the safety of their customers and employees.
The "World’s Longest Receipt"
Here is the Press Release for this serious issue:
Moms Demand Action for Gun Sense in America releases “Not Allowed” a new film ad today and the launch of “World’s Longest Receipt” highlighting the cost of Kroger’s failure to adopt gun sense policies that protect the safety of their customers and employees.
The launch comes as Moms Demand Action today applauds Safeway & Albertsons, the country’s second largest grocery store chain, for responding to Moms’ calls and clarifying their company-wide policy prohibiting firearms in their stores.
“Moms are thrilled to see Safeway and Albertsons leadership stand up for gun sense by clarifying and reinforcing its firearms policy – this gives us another clear alternative of where to shop alongside other gun sense stores like Target, Costco and Whole Foods, especially while Kroger has not yet responded to our call to keep customers and employees safe from gun violence in their stores,” said Shannon Watts, founder of Moms Demand Action for Gun Sense in America.
As part of the effort to highlight Kroger’s failure to update it’s store policy, Moms Demand Action released a new 60-second ad produced by Grey Toronto, featuring individuals open carrying firearms in the aisles of a supermarket, behavior that is permitted by Kroger policies, in contrast to people carrying other objects that are prohibited from most Kroger stores, including skateboards, animals, and squirt guns.
“Our new ad shows how Kroger policies are inconsistent and alarming – particularly given that the laws in a majority of states do not require a background check, permitting or even training to open carry a firearm,” continued Watts. “In all states, businesses have an obligation to protect their employees and patrons and until Kroger steps up, Moms will put our money where our mouths are and shop at stores that put our safety first like Safeway and Alberstons.”
Also today, Moms Demand Action released the “World’s Longest Receipt”, an ongoing tally of dollars spent at Kroger competitors with gun sense policies. Moms invite customers to enter the amount spent at stores that put the safety of our families first — stores like Whole Foods, Costco, Target, and now Safeway and Albertsons. As receipts are entered, the site will display an ongoing tally of the total dollars spent elsewhere.
“Kroger needs to know that their refusal to act is costing them money as Moms take our grocery shopping elsewhere,” added Watts. “Now we’re keeping track of all the money Kroger is losing to its gun sense competitor and with the help of our supporters, we will create the World’s Longest Receipt.”
Moms Demand Action’s petition calling on Kroger Family of Stores President ad Chief Operating Officer Michael Ellis, and W. Rodney McMullen to prohibit open carry in its supermarkets was launched in response to incidences of gun violence in and around stores, as well as open carry demonstrations organized by gun extremists who brought loaded semi-automatic assault weapons into stores (photos here). The petition has over 360,000 signatures.
Moms Demand Action’s Kroger campaign follows similar efforts aimed at Target, Starbucks,Chipotle, Sonic, Chili’s and Jack in the Box that led these companies to take swift action to stand with Moms and enforce or adopt policies that prohibit open carry to protect the safety of their employees and customers.
Credits:
Spot Title: "Not Allowed"
Client: Moms Demand Action for Gun Sense in America
Agency: Grey Toronto
CCO: Patrick Scissons
Copywriter: Patrick Scissons
Account Director: Darlene Remlinger
Agency Producer: Erica Metcalfe
Production House: Spy Films
Director: Tamir Moscovici
DOP: Samy Inyah
Producers: Marni Luftspring, Carlo Trulli, Merrie Wasson
Editorial: Rooster Post
Editor: Paul Proulx
Online: Mike Bishop, Fort York VFX
Colorist: Wade Odlum, Alter Ego
Audio: Apollo – Daenen Bramberger, Spencer Hall, Tom Hutch
Casting: Powerhouse
Moms Demand Action for Gun Sense in America releases “Not Allowed” a new film ad today and the launch of “World’s Longest Receipt” highlighting the cost of Kroger’s failure to adopt gun sense policies that protect the safety of their customers and employees.
The "World’s Longest Receipt"
Here is the Press Release for this serious issue:
Moms Demand Action for Gun Sense in America releases “Not Allowed” a new film ad today and the launch of “World’s Longest Receipt” highlighting the cost of Kroger’s failure to adopt gun sense policies that protect the safety of their customers and employees.
The launch comes as Moms Demand Action today applauds Safeway & Albertsons, the country’s second largest grocery store chain, for responding to Moms’ calls and clarifying their company-wide policy prohibiting firearms in their stores.
“Moms are thrilled to see Safeway and Albertsons leadership stand up for gun sense by clarifying and reinforcing its firearms policy – this gives us another clear alternative of where to shop alongside other gun sense stores like Target, Costco and Whole Foods, especially while Kroger has not yet responded to our call to keep customers and employees safe from gun violence in their stores,” said Shannon Watts, founder of Moms Demand Action for Gun Sense in America.
As part of the effort to highlight Kroger’s failure to update it’s store policy, Moms Demand Action released a new 60-second ad produced by Grey Toronto, featuring individuals open carrying firearms in the aisles of a supermarket, behavior that is permitted by Kroger policies, in contrast to people carrying other objects that are prohibited from most Kroger stores, including skateboards, animals, and squirt guns.
“Our new ad shows how Kroger policies are inconsistent and alarming – particularly given that the laws in a majority of states do not require a background check, permitting or even training to open carry a firearm,” continued Watts. “In all states, businesses have an obligation to protect their employees and patrons and until Kroger steps up, Moms will put our money where our mouths are and shop at stores that put our safety first like Safeway and Alberstons.”
Also today, Moms Demand Action released the “World’s Longest Receipt”, an ongoing tally of dollars spent at Kroger competitors with gun sense policies. Moms invite customers to enter the amount spent at stores that put the safety of our families first — stores like Whole Foods, Costco, Target, and now Safeway and Albertsons. As receipts are entered, the site will display an ongoing tally of the total dollars spent elsewhere.
“Kroger needs to know that their refusal to act is costing them money as Moms take our grocery shopping elsewhere,” added Watts. “Now we’re keeping track of all the money Kroger is losing to its gun sense competitor and with the help of our supporters, we will create the World’s Longest Receipt.”
Moms Demand Action’s petition calling on Kroger Family of Stores President ad Chief Operating Officer Michael Ellis, and W. Rodney McMullen to prohibit open carry in its supermarkets was launched in response to incidences of gun violence in and around stores, as well as open carry demonstrations organized by gun extremists who brought loaded semi-automatic assault weapons into stores (photos here). The petition has over 360,000 signatures.
Moms Demand Action’s Kroger campaign follows similar efforts aimed at Target, Starbucks,Chipotle, Sonic, Chili’s and Jack in the Box that led these companies to take swift action to stand with Moms and enforce or adopt policies that prohibit open carry to protect the safety of their employees and customers.
Credits:
Spot Title: "Not Allowed"
Client: Moms Demand Action for Gun Sense in America
Agency: Grey Toronto
CCO: Patrick Scissons
Copywriter: Patrick Scissons
Account Director: Darlene Remlinger
Agency Producer: Erica Metcalfe
Production House: Spy Films
Director: Tamir Moscovici
DOP: Samy Inyah
Producers: Marni Luftspring, Carlo Trulli, Merrie Wasson
Editorial: Rooster Post
Editor: Paul Proulx
Online: Mike Bishop, Fort York VFX
Colorist: Wade Odlum, Alter Ego
Audio: Apollo – Daenen Bramberger, Spencer Hall, Tom Hutch
Casting: Powerhouse
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