Wednesday, 29 April 2015

Carlsberg's poster is probably the best poster in the world

Carlsberg reintroduced its iconic strapline in the UK with a first of its kind OOH campaign.
A poster who works as a beer tap!

It's easy to say that a poster that gives free beer is #ProbablyTheBest poster in the world.

Carlsberg - Probably the best poster in the world

The poster was located at The Truman Brewery in London’s Brick Lane and offered to people over 18 free beer for one day. The stunt is part of the new £12m TV campaign which is based around the theme “If Carlsberg did...”

Carlsber's “Probably the best...” slogan was revived in 2015 after four years (they had dropped it in 2011 after nearly four decades).

Advertising agency: Fold7 

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