Organ donation is a serious decision that people should strongly consider. Duval Guillaume and Ray Gun made the "heartbeats" radio campaign for Re-born to be alive, a nonprofit organization that stands for the promotion of organ donation and transplantation.
With this campaign Duval Guillaume wants to raise awareness about organ donation, the possibilities people have, to spark discussions about the topic and make people understand that life can be passed over to someone else, making a person's death the continuity of another's life.
The campaign will be aired on FM Brussels.
Credits:
From Duval Guillaume
Veronique Sels/Koenraad Lefever/Dries De Wilde: Executive Creative Director
Ad Van Ongeval: Art Director
Jeremie Goldwasser: Copywriter
Elke Janssens: Account Director
Jef Leysen: Account Manager
Tine Van Hasselt: Account Executive
From Raygun
Toon Jansegers: Radio Producer
Menno Van Riet/Mathieu Grillo: Sound Engineer
With this campaign Duval Guillaume wants to raise awareness about organ donation, the possibilities people have, to spark discussions about the topic and make people understand that life can be passed over to someone else, making a person's death the continuity of another's life.
The campaign will be aired on FM Brussels.
Credits:
From Duval Guillaume
Veronique Sels/Koenraad Lefever/Dries De Wilde: Executive Creative Director
Ad Van Ongeval: Art Director
Jeremie Goldwasser: Copywriter
Elke Janssens: Account Director
Jef Leysen: Account Manager
Tine Van Hasselt: Account Executive
From Raygun
Toon Jansegers: Radio Producer
Menno Van Riet/Mathieu Grillo: Sound Engineer
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