Showing posts with label Cannes 2012. Show all posts
Showing posts with label Cannes 2012. Show all posts

Friday 20 April 2012

LG Home Theater 3D: Different Sides, Forest, Kill, Pretty

What a clever way to visualize 3d sound.





credits
Advertising Agency: Y&R Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Santanna, Jorge Iervolino
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Photographer: Lúcio Cunha
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Sandra Borges, Julia Altenhofen
Planner: Fernanda Flandoli, João Gabriel, Rafael Rossi
Media team: Gustavo Gaion, Gabriela Ben David
via

Thursday 19 April 2012

IKEA: Smallest store in the world

2.800 products in a 300 x 250 pixel web banner. This great banner that you can play with here
shows that no matter how cramped your space is, there’s always a solution. There must be so much work behind this.


The smallest IKEA store in the World from IKEA on Vimeo.



P&G London 2012: The hardest job in the world

A tribute to moms. The hardest job in the world, but at the same time, the best job in the world. Wieden + Kennedy launched the P&G "Thank you, Mom" campaign for the London 2012 Olympic Games with a 2 minute film.

A very emotional film directed by Alejandro González Iñárritu (Babel, Biutiful, 21 Grams). It was shot on 4 continents and features local actors and athletes from each location—London, Rio de Janeiro, Los Angeles and Beijing.
You can also say thank you at www.facebook.com/thankyoumom



Advertising agency: Wieden + Kennedy
Director: Alejandro González Iñárritu


Thursday 12 April 2012

TNT: Push to add drama

Great ambient from Duval Guillaume Modem for the promotion of American drama station TNT Benelux (Turner Television Network). They placed a red button in a square and urged people to push it to add drama. Then a lot happened. Great stunt.



Agency: Duval Guillaume Modem


Friday 6 April 2012

Nike Free: I Would Run To You

This story will surely remind you a 2009 Cannes' gold winner spot. In Nike's spot we see two lovers running across USA to meet each other. They are singing some funny lyrics, the guy gets in the hospital because he can't keep up to the pace and the woman finds him there to end the little story and promote Nike Free Run+ 3. A social media campaign that will challenge runners to test their strength by singing to a special “Nike Free Running Karaoke” mix, debuts next week. 

The spot is easy to watch, funny in some points but too "American" for me. 
Those who missed the awarder "Love Distance" spot can watch it after Nike's. Which one do you like?



Advertising Agency: W+K Portland


LOVE DISTANCE / SAGAMI RUBBER INDUSTRIES / CONDOMS



Advertising Agency:GT Tokyo, JAPAN


Wednesday 14 March 2012

BGH air conditioners: Dads in briefs, Friends, No Signal

Gross but extremely funny approach. Kudos to the client for accepting the agency's idea.







Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Ariel Serkin, Juan Pablo Lufrano
Creatives: Ezequiel De Luca, Nicolas Diaco
Agency producers: Adrian Aspani, Ezequiel Ortiz
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Production company: Primo
Director: Nico & Martin
Executive producer: Caro Cordini
Producer:  Victoria Piantini


DP: Leandro Filloy
Art direction: Muriel Rañi
Costume design: Andrea Brzezniak
Postproduction: Pickle house
Post production: Seba Lopez, Majo Villalba
Editor: Pablo Colella
Txfer: Cinecolor
Music: Swin Musica
Sound designer: Notdeafsound Design
Advertiser’s Supervisors: Ezequiel Devoto, Daniel Rosenfeld, Veronica Moglia

AXE / LYNX Girls: Brainy, Flirty, High Maintenance, Party, Sporty.

A new and fresh approach from AXE / LYNX. In this new campaign, with the great voice over, we see men trying to keep up with various types of girls.












Monday 5 March 2012

The Guardian: Three Little Pigs

BBH created a great campaign for The Guardian to promote Guardian's open journalism. The story of the three little pigs covered today by print, digital and social media.



Creative Agency - BBH
Creative Director: David Kolbusz
Creative Team: Matt Fitch & Mark Lewis
Producer: Davud Karbassioun
Production Assistant: Genevieve Sheppard
Head of Strategy: Jason Gonsalves
Team Director: Ngaio Pardon
Team Manager: Alex Monger
Team Assistant: Katie Burkes

Tuesday 7 February 2012

Mercedes: Key to Viano

For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG's digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan "Key to Viano", passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.


In charge of project at Mercedes-Benz Vans:
Marketing: Nicolai Berger
Advertising: Till Wartenberg

In charge of project at LLR:
Management Creation: Arno Lindemann, Bernhard Lukas
Creative Director: Markus Kremer, Thomas Heyen
Creation: Teja Fischer, Moritz Frehse, Tobias Schröder
Consultants: Jascha Oevermann, Gero Quast

In charge of project at WallDecaux:
Askan Lerche, Nadja Vogel

Content Production:
Director: Tibor Glage
Producer: Henrike Boege, Martin Schoen
Film Production: Markenfilm Crossing
Post Production & Animation: Liga_01 | Hamburg
Producer: Alexander Schillinsky, Pablo Bach
Technical Implementation: Freshlabs GbR -- Carsten Schwiering, Tim Isenheim

Monday 6 February 2012

Chrysler: Clint Eastwood - It's Halftime in America (Super Bowl 2012)

Clint Eastwood narrates a parallelism of the Super Bowl halftime and America's economy halftime, Detroit's and Chrysler's. We hear Eastwood saying: "This country can’t be knocked out with one punch. We get right back up again, and when we do the world is going to hear the roar of our engines. Ya, it’s halftime in America, and our second half is about to begin."


Agency: Wieden+Kennedy, Portland,
Executive creative directors: Mark Fitzloff, Susan Hoffman
Creative directors: Aaron Allen, Micahel Tabtabai, Joe Staples
Copywriters: Kevin Jones, Smith Henderson, Matthew Dickman
Art director: Jimm Lasser.
Filming: David Gordon Green

Friday 3 February 2012

Old Spice: Bounce

"Old Spice is so powerful, it sells itself in other people’s commercials!" P&G, runs a viral campaign where Old Spice crashes other commercials to showcase how powerful it is. In this case, Bounce fabric softener.



Directed by Tim and Eric from the Tim and Eric Awesome Show.

Axe Anarchy: Petrol, Fireworks, Dog

The print ads of Axe's Anarchy campaign.
The full TVC is here.




Advertising Agency: BBH, London, UK
Director: Tom Kuntz
Creative Director: Dominic Goldman, David Kolbusz
Creatives: Daniel Schaefer, Szymon Rose
Producer: Suza Horvat
Sound: Factory Studios
Account Directors: Richard Lawson, Keir Mather
Post production: Framestor
Agency Producer: Ruben Mercadal
Photographer: Jean-Yves Lemoigne
Print Producer: Jeremy Gleeson
Account manager: Jennifer Omran
via

Tuesday 31 January 2012

DirecTV: Dog Collar, Roadside Ditch, Stray Animals

"Don't Have a Grandson with a Dog Collar".
Direct TV vs Cable TV in a really funny way with crazy hypothetical scenarios and a great voice over. Enjoy.







Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Associate Creative Directors: Doug Fallon, Steven Fogel
Agency Executive Producer: Andrew Chinich
Agency Associate Producer: Lindsay Myers
Production Company: MJZ
Director: Tom Kuntz
Director of Photography: Emmanuel Lubezki
Editor: Gavin Cutler
Editorial Company: MacKenzie Cutler
Sound Design: Sam Shaffer, MacKenzie Cutler
VFX: The Mill, Schmigital
VO: Robb Webb

Thursday 19 January 2012

Volkswagen: The Bark Side

Volkswagen sends an intergalactic invite with this teaser for the XLVI Super Bowl. In "The Bark Side" we see dogs barking the Star Wars' Imperial March Theme. Funny.

Wednesday 18 January 2012

Lurpak: Lightest Spreadable

Another great spot from W&K for Lurpak butter. All the elements are here: Rutger Hauer's voice, close ups, beautiful colours (the red cabbage is perfect). If you have missed Lurpak's Kitchen Odyssey then click here.



Advertising Agency: Wieden+Kennedy


Monday 9 January 2012

LG: thief caught on cam Viral

Viral film from LG to show how slim their TVs are.

Monday 5 December 2011

Norte Beer: Photoblocker

This beer cooler can save your social life. Del Campo Nazca has found the perfect way to keep photos of your crazy nightlife away from social media.



Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Director: Ariel Serkin
Creatives: Ezequiel De Luca, Nicolas Diaco
Accounts: Jaime Vidal, Manuela Sorzana
Agency Producers: Adrian Aspani, Camilo Rojas, Lucas Lucas Delenikas
Production Company: Landia
Director: Matias Moltrasio
Executive Producers: Andy Fogwill, Nico Cabuche
DP: Leo Hermo
Postproduction Company: Metrovision
Sound Designer: Elefante Rosagante
Music: Supercharango
Production: Martin Feigielman / Red Creek


Friday 2 December 2011

Swiss Life: Life’s Turns In A Sentence

It's not a new idea but the copy is great.








Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo

Tuesday 15 November 2011

John Lewis Christmas Advert 2011

"For gifts you can't wait to give". A little boy does the strangest things to make time go faster and get to Christmas earlier. He has a gift to give and he can't wait.
What a great way to show you have the perfect gifts for everyone. Great work.

Monday 10 October 2011

"Michael" PS3 Long Live Play

Playstation honours the gamers. Well known game characters pay a tribute to "Michael", the gamer who allows them to live as long as he keeps playing on his PS3.



Advertising Agency: Deutsch, Los Angeles, USA
Director: Simon McQuoid
Production Company: Imperial Woodpecker
Post Production: The Mill
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