Wednesday 23 March 2011

First Floor Bar and Restaurant: Drunken Direction Signs

Objective: ‘First Floor’-a pub located in Asia’s largest IT hub Nehru Place, Delhi. Around 2 million visit this marketplace everyday. Despite this large plausible customer base ‘FIRST FLOOR’ remained lost amongst zillions of shops. The challenge was to make consumers take notice of ‘First Floor’ and direct them to it.

Creative Solution: Nehru Place is infested with billboards and posters. The regulars have learnt to ignore them. These have turned into blind spots. Any traditional medium would just not have attracted any attention in this environment. So we got the Human Direction Signs drunk ! For one week, everyday 7 human direction signs, pretended to be happily passed out at variuos places across the market, with t-shirts stating the ‘distance’ and ‘direction’ to ‘First Floor’.

Result:This unusual sight was hard to miss. On a hot drab afternoon this quirky vision attracted several people towards it. Passerbys took a break, relating to the visual of the happy drunken tippler, some following these milestones right up to the pub. The bar became a topic of discussion amongst the crowds and began attracting consumers as an availble hangout destination. ‘First Floor’ reported a 62% increase in footfalls within a fortnight. The drunken direction signs were much talked about and the pub has got an excellent word of mouth publicity going on till date.



Advertising Agency: McCann Erickson, New Delhi, India
Regional Executive Creative Director: Prasoon Joshi
Chief Creative Directors: Ashish Chakravarty
Creative Directors: Tirtha Ghose, Nakul Sharma
Art Director: Partha Sengupta
Copywriters: Annie Napolean
Photographer / Cameraman: Biplob Sardar

Mediaset Premium Pay TV: Stadium

Great idea that will surely touch the football fans. 





Advertising Agency: Euro RSCG, Milan, Italy
Art Directors: Antonio Campolo
Copywriter: Luigi Fattore
Illustrator / Photographer: Alessandro Dalla Fontana
Published: January 2011

Nike Better World: Recycled Ad

Nike Better World, a subsidiary of Nike, is known for making eco-friendly products and trying to make the world better through sports. So they made a true eco-friendly viral spot. Nike recycled its own commercials and produced a brand new 2 minute viral spot. Check it out and visit the site: www.nikebetterworld.com/





Thursday 17 March 2011

Dawn Newspaper: Wet

A bright idea for a good cause by Saatchi & Saatchi in Pakistan.


Advertising Agency: IAL Saatchi & Saatchi, Pakistan
Chief Creative Officer: Ali Mumtaz
Creative Director: Alia Chughtai
Copywriter: Ali Mumtaz
Photographer: Amean J

FAGE Total Plain Extraordinary

FAGE Total is a Greek yogurt. A few days ago a friend of mine showed me this video. I was thrilled that finally a great TV spot was produced in this category for the Greek market. UNFORTUNATELY this great spot is from the USA. Why is it so difficult for Greek marketers to accept new ideas? Why is it so difficult to understand that doing this kind of advertising helps their brands to develop? Instead all the companies in this category, not only Fage, continuously makes boring ads. It's sad.





Plain was the same as it ever was the same.
Plainly plain...
Samely same...
But then...someone lit the flame.
Plain rode away on lion's mane.
Where plain met fruits with strangely names.
Such wonderful things they did contain.
A shot of life to a hungry vein.
The captive beast who broke the chain.
And there upon that fruited plane,
is where plain became what plain became.
So much more than more than plain.
Plain will never be the same.

Produced by PSYOP

adidas is all in: 120 Edition

Here is the new adidas' global campaign produced by Sid Lee.

For the first time adidas brings together the three aspects of the brand -adidas Sport Performance, adidas Originals and adidas Sport Style - in one spot. In 120 seconds we watch an all stars parade with football stars Lionel Messi and David Beckham, skateboarders Silas Baxter-Neal and Lem Villemin, the basketball star Derrick Rose from Chicago Bulls, Katy Perry the pop star and B.o.B from Hip Hop scene among others.

Passion is the key word. Passion not just in sports, but in music, art, fashion. Passion in you.

If you like the song you might want to know that it is called Civilization and the band is Justice.
 


Advertising Agency: Sid Lee, Montreal, Canada
Director: Romain Gavras
Music: “Civilization” from the new album from Justice.
Adidas Canada president: Steve Ralph
Adidas USA president: Patrik Nilsson

Wednesday 16 March 2011

Colorectal Cancer Association of Canada: GetYourButtSeen.ca



Advertising Agency: Ogilvy Montréal, Montréal, Canada
Creative Director: Martin Gosselin
Art director: Bernardo Andrada
Copywriter: Luc Dupéré
Photographer: Alain Desjean
Published: March 2010
Related Posts Plugin for WordPress, Blogger...