Nissan Micra: Park Assistant

Smart and funny. I guess that you won't mind find this on your car and probably you would read it.

Advertising Agency: TBWA\ Barcelona, Spain
Creative Directors: Fer Garcia, Juank Espejo
Art Director: Ferran Mestre
Copywriter: Edu Escudero
Photographer: Felipe Mena
Published: February 2011

Volkswagen - Fox no Planeta Terra - Twitter Zoom

Volkswagen sponsored the Planeta Terra Festival (big music festival in São Paulo) in order to bring Fox closer to the youngsters of Sao Paolo.

BBDO Brasil came up with an idea involving twitter, Google maps and prizes. They hid festival tickets across the city and launched a microsite where you could find them by using Google Maps. But, in order to zoom in you had to tweet the #foxatplanetaterra hash tag. The more tweets the more you could zoom in until you could reveal the location of the ticket. Then you just had to run and get it. This went on for four days and four nights.


The results? It only took 2 hours for the tweet #foxatplanetaterra to reach  No 1 in São Paulo's TrendTopic and stayed there for the whole campaign.




Advertising Agency: BBDO Brazil

AIP Foundation: Coffin

This spot really delivers the message. It's very sad but also very true that people -not only in Vietnam- let their kids ride in the back of a motorcycle or in the rear seats of the cars, without helmet or seatbelts. In Greece I see it all the time.



Advertising Agency: Ogilvy, Vietnam
Executive Creative Director: Todd McCracken
Art Director: BJ Todd
Copywriters: Craig Todd, Du Love
Agency Producer: Lan Huong Nguyen
Group Accounts Director: Thorsten Orth
Production Company: Fatman Films / The Colony
Producers: Gordon Westman, Jimmy Singh, Malcolm Soh
Director: The Colony
DOP: James Brown
Production Manager: Phuong Bui
Post Production: The Colony
Post Producer: Jenya James
Editor: John Truei
Colorist: Jordan Lister
Sound Design: Nylon Studios

Tai Ching: Counterfeits

Very funny. A Chinese restaurant is proud of its origin and the most important, it is original. Take a moment to look at all the logos they have created. Nokla for nokia, Like for Nike Mc Ronalds,... Great indeed.

Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Marcio Doti
Copywriter: Leandro Neves
Illustrator: Aderson Fagundes

Pulp Books

Read yourself interesting.
A true statement, beautify illustrated in this print campaign for Pulp Books book store in South Africa.

Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Juliet Honey
Copywriter: Lee Naidoo
Photographer: Clive Stewart
Stylist: Mia Widlake
Retoucher: Rob Frew

TMF Travel: Push-up posters

TMF Travel organises party trips for 16-24 years olds to top party destinations around Europe. To get some extra attention for their latest promotion, they created a unique wild poster campaign: one normal poster of a guy is surrounded by five close-ups of bikinis… in Push-up style.

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Advertising Agency: Duval Guillaume Antwerp, Belgium

Liaison Dangereuse: Striptease shopping

Why buy lingerie from photos when you can purchase them from the body of a model and get yourself a striptease as a bonus?

Liaison Dangereuse is a German online lingerie shop. In order to increase sales on Valentine's day they ran a campaign where you could see models in lingerie, pick the one you want and watch the model takes it off.

Great idea and the results proves it: Lots of free media coverage, additional traffic of 155% on the website and 50% increase on sales during the promotion.

Striptease Shopping - Liaison Dangereuse from felipe cury on Vimeo.


Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Director: Oliver Palmer
Art Director: Felipe Cury
Copywriters: Augusto dos Anjos, Sebastian Wolf
Account Supervisors: Monika Klingenfuss, Denise Mancinone