AIDES: Clever Dick

A new AIDES spot about clever dicks.
Through a series of accomplishments by the most clever dick in history, we learn that whoever thinks with his dick can think smart.



Advertising agency: TBWA Paris

New Hyundai Accent: Projection Mapping

Great projection mapping for the new Hyundai Accent.

Working from Home: The Future of Workplaces

How do you feel about working from home and not be chained in your office? Is your presence really necessary in the office or you just lose time and money stuck in traffic in order to get there?


According to a very recent survey conducted by Skype, working from home is the future. Regardless of how biased a survey from Skype might be, it undoubtedly shows that working from home is more than a trend. It is happening now and it will grow drastically.

Skype’s survey, is based on responses from 1,000 professionals at around 500 businesses of all sizes.

Working from home is easier than ever thanks to all the online collaboration tools, such as Skype. E-mail is not the king anymore. It will decline. Video conferencing, desktop video and VoIP are the technologies that will prevail, followed by room-based video, mobile phones and IM.

 

The survey shows that 62% of the companies allow some of their employees to work from home. 34% of the employees actually can work from home and they spend 40% of their work time there. 

But is remote working good for business? It seems yes. According to the survey, decision makers think that working from home is more productive. Also, employees

Overall, it is a very interesting survey and you can download it here.

Apple: iPad 2

Apple goes "emotional" in this TV spot for the recently released iPad 2.

Apple states that iPad 2 is beyond technology, it is something magical. Its a leap forward.
Hey, is it me or the tone is very supercilious?

Bodyguard Mosquito Repellent: Mother, Dinner

I saw these print ads this morning and I'm thinking that all the mosquitoes in Greece are preparing for the great feast. Damn them.
Nice illustration, nice print ads, but nothing can stop the hordes of the blood sucking little bastards.

Advertising Agency: FP7/RUH, Saudi Arabia
Executive Creative Director: Ahmad Beck
Art Director: Mohammad Baalbaki, Ahmad Beck
Copywriter Mohammad Baalbaki
Illustrator: Max Kostenko

Carlsberg: Unbottle Yourself

Carlsberg wants to unbottle the people of Sweden. The problem is that they are probably the most reserved people in the world. So, Carlsberg challenges Sweedes to loosen up and unbottle themselves with the help of Carlsberg's iPhone app. 

From April 5th to April 17th, people will try to complete the 500 challenges required in order to become one of 10 finalists who have a chance to win the ultimate party in Hong Kong.

Check out the site here

Agency: Akestam Holst

Client: Carlsberg

Creative Director: Martin Cedergren

Art Director: Bjorn Gustafsson

Copywriter: Patrick Dry

Creative: Alex Picha

Creative: Ida Tenggren

Creative: Jerker Winther

Creative: Sara Clewemar

Production Company: B-Reel

IKEA: Peace, Love and Storage

Who do you think is messier? Men or Women? IKEA urge you to take sides on their new integrated advertising campaign. 

The campaign, called "Peace, Love and Storage" will launched today, 1st April, in the UK.

It is shot in front of a live audience with four stand-up comedians who debate which sex is messier. With this campaign IKEA highlights how domestic clutter can affect a couple and lead to arguments. The solution is simple. IKEA's storage units can solve this problem and tidy up your house. 

Since we are in 2011, the campaign continues online at IKEA's Facebook where viewers can vote for the sex who think it's messier and submit photos and videos to prove their decision. The Facebook page custom app can also allow them to share their arguments with friends.

And for my Greek friends on marketing and advertising:

Το ΙΚΕΑ, αν και αποδεδειγμένα 100-300% ακριβότερο από το εξωτερικό παίζει χωρίς ανταγωνισμό. Και εγώ από εκεί ψωνίζω γιατί δεν υπάρχει εναλλακτική. Γιατί όμως πρέπει όμως στην Ελλάδα να έχει τέτοια επικοινωνία? Γιατί πρέπει να επιστρατεύεται ο συμπαθέστατος Φερεντίνος για να τρέξει ένα φθηνό λογοπαιγνιακό conceptάκι (που είμαι σίγουρος ότι δεν φτάει η διαφημιστική) και να μην πάρουν σαν παράδειγμα τις καμπάνιες που τρέχουν στο εξωτερικό και να δημιουργήσουν κάτι φρέσκο για μία απόλυτα χαρισματική μάρκα? Είναι θλιβερό να βλέπεις brands που στο εξωτερικό δημιουργούν καταπληκτικές δουλειές -π.χ. η Φάγε πρόσφατα- και εδώ τρέχουν μετριότητες. Είναι ο Έλληνας καταναλωτής τόσο ηλίθιος τελικά όσο τον θεωρούν τα τμήματα marketing και οι διαφημιστικές?

Advertising Agency: Mother, London, United Kingdom
Director: Nick Jones
Producer: Sue Caldwell
DoP: Brett Turnbull
Post production: The Mill
Editor: Tim Hardy
Client: Anna Crona, Marketing Director