Bar Aurora e Boteco Ferraz: Drunk Valet (a borrowed concept)

A very interesting experiment that showcases how superficial we all are. We won't let a drunk valet drive our car but we all drive drunk.

As it seems, Ogilvy circulates the idea within its network. In September 2008 they did the same experiment in India for MTV's Initiative Against Drunken Driving.



The original:

Credits:
Original: OGILVY & MATHER, INDIA, Mumbai

Copy: Ogilvy, Brazil

Audi Attitudes: Ball, Balloon RIP OFF

This is so true. I've driven thousands of Km in the city of Athens and there were many children who jumped in front of my car.  
Unfortunately is a rip off.

Audi 2011

Advertising Agency: DDB, Barcelona, Spain
Creative Director: Alejandro Arriagada
Copywriter: Jordi Mitjans, Alejandro Arriagada
Art Director: Aldo Ferretto
ilustrator: Joan Gamper

ovk (Parents Of Child Road Victims) 2007

Advertising Agency: Happiness Brussels, Belgium
Copywriter: Dries De Wilde
Art Director: Naim Baddich, Merel Van Den Broek
Creative Management: Dominique Van Doormaal, Karen Corrigan
Creative Director: Gregory Titeca/ Mohamed Oudaha
Photographer: Marc Paeps
Retouching: The Living Room

Nike Air Max Lunar: Zero Gravity featuring Mario Balotelli

An incredible walk through Mario Balotelli's apartment in zero gravity for Foot Locker and Nike Air Max Lunar. Stay Un-grounded.

The track is called Lunar Riddim (produced by MNEK and Nathan Retro).

Dodge Charger: Robot - The Future of Driving

In the future robots will do a lot of things, but there is something that will not allow them to do. To drive our cars. The 2011 Dodge Charger applies for the position of the leader of human resistance.

ASSS: Bring The Billboard To Life

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Want a career in Public Health? Maybe the people who interacted with this great installation are already thinking of it.

A common poster in a bus shelter combined with an interactive mechanism with pressure sensors gave people the chance to bring somebody back to life by placing their hands on him. When someone did, the flat line on the electrocardiogram monitor start moving thus giving you the sense of saving a life.



Advertising Agency: lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Photography: Marc Couture

Telethon: Handcuffs

Touching.




Advertising Agency: JWT/RMG Connect, Rome, Italy
Creative Directors: Bruno Bertelli, Cristiana Boccassini, Flavio Mainoli, Paolo Cesano
Copywriter: Stefano Battistelli
Art Director: Fabrizio Grillotti
Director: Michele Nocchi
DoP: Alessandro Feira Chios
Production Company: BRW Filmland
Sound design: General Jingles
Client Service Director: Giuseppe Salinari
Agency producer: Cecilia Barberis
Account: Stefano Patriarca
Account Executive: Anna Saggese
Executive Producer: Luca Orlando
Producer Assistant: Annalisa Monforte
Prod. Manager: Marco Fazio

Kalk Bay Books: Audio Books Journey

Travel into the vast world of books.

Advertising Agency: Ireland/Davenport, Johannesburg, South Africa
Creative Directors: Philip Ireland, John Davenport
Art Director: Chloe Jourdan
Copywriter: Sarah Keevy
Illustrator: Rea Willemse
Published: March 2011