Common Sort: 80s, chest, cigarettes, disco, guitar, backstage

Brilliant copy in this retail campaign for Common Sort, a Canadian second-hand clothing store.

Advertising Agency: Grey Canada, Toronto, Canada
Creative Director: Carl Jones
Art Director: Rob Trickey
Copywriter: Chris Tropak
Photographer: Michael Alberstat
Account Supervisor: Paul Forrest
Published: April 2011

Sloggi: Found Camera

Another great viral campaign from Israel for Sloggi underwear.
Instead of making a catalogue they have created a Facebook page where they uploaded photos and videos of beautiful young models in their underwear from a so called lost camera they have found in an airport. The success was imminent. The photos were distributed from wall to wall, to blogs, to sites and so on and so forth.

Advertising Agency: Yehoshua TBWA, Israel
VPCreative: Edo Kariv
Creative Leader: Amit Stoler
Creative Director: Gil Goren
Copywriter: Alon Hadad
Art director: kobi Benwalid
VP Clients: Idit Rozenblum
VP Operation: Ofer Hajayov
Producer: Anat Harari
Supervisor: Hadas Gadish
Account Manager: Elinor Dan

Honda Civic: To Each their Own

Honda says that we're all different. That's why there are five new Civics. To exaggerate their point they've created five really different characters. Mitch the zombie, Aiko the ninja, Cesar the luchador (a Mexican professional wrestler), Teeny the monster and Jack the woodsman.


Song: "Introducing" by Snake & Jet's Amazing Bullit Band


Song: "One Week of Danger" by The Virgins


Song: "All I Want Is You" by Barry Louis Polisar



Song: "Hoodie Ninja" by McChris

 

ManvsMachine: Toyota iQ

Abstract beauty. Toyota iQ interacts with various solid forms and transforms them into wonderful abstract pieces of art.

ManVsMachine is behind this great project. They were commissioned by CHI & Partner to create ten abstract spots that grasps the Toyota iQ's design uniqueness. The spots will be used as sponsored content on channel 4.


MvsM / Toyota iQ from ManvsMachine on Vimeo.


Direction & animation: ManvsMachine
Production company: Nexus
Audio: Echolab

Bar Aurora e Boteco Ferraz: Drunk Valet (a borrowed concept)

A very interesting experiment that showcases how superficial we all are. We won't let a drunk valet drive our car but we all drive drunk.

As it seems, Ogilvy circulates the idea within its network. In September 2008 they did the same experiment in India for MTV's Initiative Against Drunken Driving.



The original:

Credits:
Original: OGILVY & MATHER, INDIA, Mumbai

Copy: Ogilvy, Brazil

Audi Attitudes: Ball, Balloon RIP OFF

This is so true. I've driven thousands of Km in the city of Athens and there were many children who jumped in front of my car.  
Unfortunately is a rip off.

Audi 2011

Advertising Agency: DDB, Barcelona, Spain
Creative Director: Alejandro Arriagada
Copywriter: Jordi Mitjans, Alejandro Arriagada
Art Director: Aldo Ferretto
ilustrator: Joan Gamper

ovk (Parents Of Child Road Victims) 2007

Advertising Agency: Happiness Brussels, Belgium
Copywriter: Dries De Wilde
Art Director: Naim Baddich, Merel Van Den Broek
Creative Management: Dominique Van Doormaal, Karen Corrigan
Creative Director: Gregory Titeca/ Mohamed Oudaha
Photographer: Marc Paeps
Retouching: The Living Room

Nike Air Max Lunar: Zero Gravity featuring Mario Balotelli

An incredible walk through Mario Balotelli's apartment in zero gravity for Foot Locker and Nike Air Max Lunar. Stay Un-grounded.

The track is called Lunar Riddim (produced by MNEK and Nathan Retro).