Pinacoteca Art Museum of São Paulo: Le Curiosism

Pinacoteca de Sao Paulo made some radical changes in its permanent exhibition. Saatchi & Saatchi, created a campaign called Aos Curiosos (For the Curious) to inform about and promote the new exhibition. The film Le Curiosism (Curiosities), invites all of us to give in to the curious cat we’ all have within us.



Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Directors: Eduardo Lima, Fabio Fernandes
Art Director: Bruno Oppido
Copywriters: Eduardo Lima, Romero Cavalcanti, Mariana Borga
Head of Art: João Linneu
Director: Jones + Tino
Production Company: Delicatessen Films
Agency Producer: Adriano Costa
Agency Producer: Marcio Leitão
Editor: Jones + Tino
Music: Satelite
Advertiser's Supervisors: Marcelo Araujo, Camila Sampaio

BMW Vision ConnectedDrive: Jewellery

BMW teaches you how to steal a pearl necklace in this promotion film for the Vision ConnectedDrive.

The Google Puzzle

Here is a nice puzzle by Google. The Google Puzzle is a Chrome Html 5 game with 5 puzzles and one final test. Try it. It's not that hard.

The end.

Volkswagen: BlueMotion Roulette

What a brilliant idea from Try. To communicate Volkswagen Golf BlueMotion's low fuel consumption they turned Norway's route E6 in a real time roulette challenging people to guess where the car will run out of fuel.



Advertising Agency: Try/Apt, Oslo, Norway
Art Directors: Markus Lind, Thorbjørn Ruud
Copywriters: Anders Holm, Petter Bryde, Sebastian Prestø, Eva Sannum
Flash: Knut Skåla, Emil Jonsson
Developer: Anders Stalheim Øfsdahl
Account managers: Ole Hustad, Morten Polmar
Project managers: Cecilie Fasbender, Cathrine Wennersten
Sound: Plan8
3D: Gimpville

On vacation

My dear friends, I'm going on vacation so the exciting world of advertising should wait until 22/8.

Editorial Dossier Platinum Pencil: The Counter Demoralization

This is so funny. People working in advertising get their revenge. Enjoy!




Advertising Agency: Young & Rubicam, Argentina
Creative Directors: Darío Rial, Diego Tuya, Martin Goldberg
Art Director: Gonzalo Fernández
Copywriter: Juan Ignacio Galardi
Executive Creative Director: Martín Mercado

Nike: The day the stadium spoke

In this Nike Argentina spot, first aired last Sunday during the final of Copa America, one of the most watched sport events in Latin America, the 'voice of the stadium' delivers a rousing message to soccer players from the Boca Junior team.

Boca Junior is Argentina's biggest team and is sponsored by Nike, but has been struggling recently. The ad was filmed as the players attended a training session in the Bombonera stadium, taking them by surprise.

Agency: BBDO Argentina