Old Spice: Sea Captain

Fabio is long gone and easily forgotten. Here is the new Old Spice  "Smell better than yourself" campaign from Wieden + Kennedy. So Old Spice tells us that we can smell like a faux ship captain fighting an octopus and pouring gold coins from our pockets. I'm waiting for the next spot of the campaign because this one doesn't convince me. Are we looking to another experiment like Fabio? What do you think?



Agency: Wieden + Kennedy

Moleskine: Star Wars paper battle

A nice video for a new limited Moleskine Star Wars edition 


Star Wars Moleskine's paper battle from Moleskine ® on Vimeo.


Credits:
director: Alex Orlowski
creative director: Daniela Fuggetta
animator: Lula Gomez
sfx: Gadi for Solo studios

Guinness Rugby: Some are made of more

One nation will rise. One will be made of more.
Rugby is a tough sport. Guinness celebrates the warrior aspect of Rugby players in this new spot for the Rubgy World Cup.

Contagion: Bacteria Billboard

A live bacteria growing billboard was used to promote the latest Steven Soderbergh's film "Contagion".
Warner Bros. Pictures Canada hired microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned store-front window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion -- an artistic interpretation of the spread of a virus as depicted in the film.

The public was invited to witness first-hand the remarkable growing power of natural bacteria on Wednesday August 31st from 11:00 AM -- 2:00 PM. The first 50 people who arrived received passes to see "Contagion" in theatres and other themed prizes.

Fleriana Natural Repellent: Migration

A clever ad from The Syndicate for a natural repellent spray.

Agency: The Syndicate
Country: Greece

The Modern History of the Resume: Infrographic

Over 100.000.000 resumes will be sent out his year. Check out the 500 year evolution of resume in this interesting infographic by RezScore.

via mashable

Movia Nightbus: Is it time to get home?

Save yourself from humiliation. Stop drinking. See how you act when you are drunk in this great double layered video: http://byturen.com/

What impressed me most is that the client is a bus company. Bravo to the agency and to the client for running this site.

Advertising Agency: Bocca, Copenhagen, Denmark
Art Director: Lisbet Krøll
Copywriter: Ulrik Søby
Director: Adam Bonke
Photographer: Adam Wallensten
Production Design: Emil Walter
Sound design: David Stubbe Teglbjærg
Music: Upright Music
Stylist: Lea Sonne
Production Company: NobodyCph
Published: August 2011
Via