Old Spice: I Can Do Anything

"Believe in your Smellf" says Wieden + Kennedy Portland and Old Spice "Champion". And you can built muscles, have nice hair, sophisticated friends and drive a sports car made from environmentally friendly materials. You can even broke up with Heather Graham. OK. Déjà vu.

Old Spice continues in the same path. Maybe they just can't escape this. The spot is good but it makes you compare it with the first campaign. What do you think?



Agency: Wieden + Kennedy Portland

Stylish Soda: Jean Paul Gaultier for Diet Coke

Jean Paul Gaultier designed 2 limited edition bottles for Diet Coke: "Day" and "Night". This is his first work as creative director for Diet Coke.

Ford: The Parisian Pinball Park

That's the way to park. Bump your car really hard and beat the high score.
To promote Ford's Active Park Assist, Ogilvy Paris set a giant Pinball machine over a free parking space, programmed the bumpers of the front and rear cars and waited for the clumsy Parisian drivers to park their cars. The more they hit the bumpers the highest pinball score they got. Crazy!




Agency: Ogilvy Paris

Domino's Pizza: Safe Sound

That's a funny sound you never heard of. Domino's uses electric scooters in the Netherlands and in order to make them extra safe (the lack of engine sound makes electric vehicles unsafe for pedestrians)  made fake "domino's" sounds. The outcome is a both funny and creative.

Sprite: Shower

Summer is close and this is a great installation for any beach.

Agência CASA: Timesheets = Free beer

The Brazilian spirit. Agência CASA turned one of the most boring things, filling the time sheet, into a funny process. When 100% of the time sheets are complete, an electronically locked fridge opens and everyone gets free beers. CASA is one of JWT Worldwide’s digital and innovation hubs.



http://www.jwt.com/agenciacasa

Sortable.com: How Green Is Your iPad?

Impressive -or depressing- facts for the new iPad and its environmental footprint. The following infographic from Sortable.com, published on Mashable is very interesting. The new iPad emits 180 kg of CO2. Its a lot if you compare it with iPad, 130 kg and iPad2, 105 kg of CO2. Just imagine that the emissions of all iPads sold equals the total CO2 emissions of 1.265000 cars in one year.