Hellmann's: Recipe Receipt

A different and clever in store promotion from Ogilvy Brazil. They didn't place a discount sticker to push sales. They've found an innovative way to broaden the uses of Hellmann's mayonnaise. They installed a software in 100 super market cash registers which recognised Hellmann's and combined the other products the client bought to print out a custom recipe.



Advertising Agency: Ogilvy, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Directors: Eduardo Marques, Rubens Filho
Copywriters: Eduardo Marques, Rico Lins, Claudio Lima
Art Directors: Rafael Rizuto, Raphael Lucone, Guilherme Nóbrega
Producers: Juscelino Vieira, Mauricio Granado, Nana Bittencourt
Project Management: Paula Santana
Account Supervisors: Luiza Carvalho, Stefane Rosa
Advertiser's Supervisors: João Campos, Julio Campos, Bianca Shen
Account Director: Daniela Glicenstajn
Production Company: Bossa Nova Films
System Company: Zanthus
Motion Designers: Guilherme Todorov, Tulio Inoe
Sound Production: Jamute

MTV: There is no sex in heaven

"There is no sex in heaven. Stay alive. Use a condom." Fresh approach and good illustrations.

Advertising Agency: Loducca, São Paulo, Brazil
Chief Creative Officer: Guga Ketzer
Creative Director: André Faria, Cássio Moron
Art Director: Cássio Moron
Copywriter: André Faria
Illustrator: André Maciel
Published: May 2012
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Absynthe Minded: Case The Most Exclusive Video Ever

Ingenious idea. Absynthe Minded, a big band in Belgium but unknown to the rest of Europe wanted to get airplay on abroad stations. So, mortierbrigade agency, created "The Most Exclusive Video Ever". A video that could only be seen if the song got played on the radio due to an audio watermark. And then, they let social media do their miracle. People spammed DJs and radio stations on Twitter to play the song and the whole thing got started. The song was played every hour somewhere in Europe and 212.000 Europeans visited the band's site to watch the video.







Advertising Agency: mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier, Joost Berends, Philippe De Ceuster
Art Director: Tim Arts, Stefan van den Boogaard
Producer: Emilie Kino, Jonathan Wieme
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HKAAC Pet Adoption Service: Snoopy, Garfield, Milou

"Adopt a pet. The stories will follow." Beloved cartoon characters, like Snoopy, Garfield and Milou (Snowy in the English version) were used in this lovely campaign for HKAAC, a pet adoption service in Hong Kong. It makes you smile.

Advertising Agency: Leo Burnett, Hong Kong
Executive Creative Director: Connie Lo
Creative Directors: Miranda Shing, Adrian Lam
Art Director: Bun Lam
Copywriter: Fanny Lau
Creative Director / Copywriter: Wen Louie
Photographers: Patrick Yick, Ho Siu Hak
Retoucher: Henry Chan
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VW: Polo Dad

An ode to the dad-daughter relationship from DDB UK for the VW Polo. Very emotional.



Agency: DDB UK

Amnesty International: Independence

Money can hide terrible things. The new campaign for Amnesty International France explains why they refuse to take money from governments and multinational corporations.

Agency: TBWA\PARIS
Account Manager: Anne Vincent, Anne-Laure Brunner, Isabelle Dray
Client: Sylvie Haurat, Arnaud Humblot
Executive Creative Directors: Eric Holden, Rémi Noël
Art Director: Philippe Taroux
Copywriter: Benoit Leroux

Ad professionals Vs Normal people: Use of social media

Sometimes we forget how deep we're in social media and we think "normal" people act and think the way we do. But they sure don't. This infographic proves that we, Ad people, are abnormal.

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