UNIQLO: Dry Mesh Project

Uniqlo hacked Pinterest to showcase their products. The "Uniqlo Dry Mesh Project," managed to cut through ‘scrolling slumber’ with a simultaneous pinning event. They created 100 separate user accounts and dominated Pinterest with their pins. When users scrolled through the page a branded Uniqlo mosaic appeared. Excellent work from Firstborn New York.



Credits:
Agency: Firstborn New York

McDonald's: Behind The Scenes at a McDonald's Photo Shoot

McDonald's Canada created a site where you can ask any question and they will answer. So, when someone asked "Why does your food look different in the advertising than what is in the store?" McDonald's went out and made a behind the scenes video of a photo shoot.



Credits
Advertising Agency: Tribal DDB, Toronto, Canada
Directors: Jon & Torey
Director of Photography: Todd M Duym
Producer: Liz Dussault
Executive Producers: Harland Weiss, Donovan Boden
Production Company: FamilyStyle

Holly Wood

www.lasourissurlegateau.com

Banco Popular: The Most Popular Song (Cannes 2012)

This is the first ever Grand Prix Lion for Puerto Rico. In Puerto Rico, 60% of the population receive government handouts because no one wants to work. It's so common to live off welfare that the biggest salsa hit of all time is "No Hago Más Ná" by El Gran Combo which translates to "I don't do anything". Banco Popular which is the biggest bank in Puerto Rico, wanted to change that attitude. They convinced El Gran Combo to rewrite the lyrics of this classic song. Watch the case study.



Agency: JWT Puerto Rico

Café BonoGrão: Eyelashes

Excellent way to show how strong this coffee is.

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Guilherme Racz
Copywriter: Lucas Casao
Illustrator: Zombie Studio
Print Agency Producer: Elaine Carvalho, Flavio Zamboni
Art Buyer: Monica Beretta
Account Manager: Luiz Villano
Planner: Eliana Yamaguchi
Media team: Cassiano Oliva
Published: March 2012
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Sustainable Light Swing

This light swing must be very impressive at night. It is an interactive light installation that uses the energy of the swing to light the LEDs.

Light Swing from Guilherme Pena Costa on Vimeo.





The Light Swing was created by Guilherme Pena Costa and Ingrid Gabor during a master program in Interactive Telecommunication at New York University.

DNA Project: Cape Town Station Activation

It seems that South Africans are messing up crime scenes and disturbing evidences. The result: Thousands of criminals escape conviction. The DNA Project set out to educate the public never to interfere with a crime scene. They created a 6x8m canvas out of small white stones. Onto this they spray painted the giant mugshot of a criminal. As people walked over the installation the criminal’s identity became more and more unrecognisable.




Credits:
Advertising Agency: FoxP2 Cape Town, South Africa
Executive Creative Director: Justin Gomes
Art Directors: Reijer Van Der Vlugt, Brendan Hoffmann
Copywriters: Justin Osburn, Kenneth Van Reenen
Installation built by: More Design
Video shot and edited by: NiceOneSteve
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