Volkswagen Beetle: Senior Rebels

Beautiful commercial with old people doing graffiti, skateboarding, riding in supermarket carts, surfing and more, desperately seeking to relive their youth. They are loveable, the music helps built an atmosphere, until the twist in the end when a VW Beetle appears and 2 young people get in. The tag line is a call to action. Nice work from DDB



 Agency: DDB GUOAN, BEIJING
Global ECD: Jeremy Craigen
Executive Creative Director: Greg Bray / Stephen Mui
Art Director / Copywriter: David Mackersey
Art Director / Copywriter: Jonathan John
Head of TV: Christine Kastens
Production Company: THE SWEET SHOP
Director: Steve Ayson
DOP: Antonio Paladino
Executive Producer: Claire Davidson
Producer: Maricel Ticar Santos
Editor & Company: Peter Sciberras (Offline; Method Studios) Barry Greaves / Nicholas Bennett (Online Compositors; SFG -- TECHNICOLOR)
Post Production & City: SFG - TECHNICOLOR / Shanghai
Composer or Original soundtrack: Nelson Can and track 'Apple Pie' (instrumental)

Quebec Automobile Insurance Corporation: Messages

"We never used to write messages at the wheel. There must have been a good reason." Excellent work. One of the best don't-text-and-drive commercials I've seen.



Advertising Agency: Lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Copywriter: Nicolas Boisvert
Art Director: Luc Du Sault
Accounts: Mireille Cote, Alexandra Laverdiere
Account Planners: Mireille Cote, Alexandra Laverdiere, Catherine Darius
Director: Nicolas Monette
Production House: Philippe Lalande / Quatre Zero Un
Sound Design: Boogie Studio
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Coke Zero: Unlock the 007 in you

This is how you make a great viral video. You get a Coke Zero vending machine in a train station. You set up the bait: a challenge which is funny, engaging and sounds easy. The prize: tickets for the new 007 Skyfall movie. Then you film what happens. Results: over 3 million views in 4 days and counting. Experiential marketing at its best.

Brasil Paraquedismo: Brasília, Florianópolis, Rio de Janeiro

Nice set of ads for a Brazilian parachuting company. (Brasil Paraquedismo = Brazil Parachuting).
The copy reads:
Technology experts guarantee: optical zoom is much better than digital zoom.
Brasil Paraquedismo. Offline is much more fun.

Advertising Agency: Festo, Brasília, Brazil
Creative Director: Cainã Souza
Art Director: Felipe Pimentel
Copywriter: Hélio Maffia
Published: October 2012
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Bodyform responds: the truth

This awesome response from Bodyform to a Facebook rant sets new standards on how a brand should react and engage in social media. The story goes like this. A user called Richard Neill wrote on Bodyform's Facebook wall about the advertising myth that surrounds periods. It want viral, with more that 75.000 likes. Bodyform responded with a hilarious video where fictional CEO of Bodyform, Caroline Williams, set things straight.



The rant:

Drambuie: Extraordinary Bar

Drambuie's surreal new campaign by Sell! Sell! could easily be made out of snapshots of a David Lynch's nightmare. Abstract landscapes, men chanting Dram-boo-eee, bottles casting shadows that transform to doors, reversed gravity and so on and so forth.

Credits:
Agency: Sell! Sell!
Creative Team: Vic Polkinghorne
TV Producer: Fiona Plumstead
Film Prod Co: HSI London
Director: China Moya
Producer: Jeremy Goold
Dir of Photography: Ray Coates
Post-Prod House: MPC
Editing House: Work
Editor: Richard Orrick
Read more at http://www.thedrum.com/news/2012/10/15/ad-day-drambuie-extraordinary-bar#J6IB9eHwKWw7UT8T.99

Fujifilm Finepix HS20EXR: 360

Simple yet it conveys the message of 360 motion panorama perfectly.

Credits:
Advertising Agency: Grey, India
Chief Creative Officers: Amit Akali, Malvika Mehra
Executive Creative Directors: Rohit Malkani, Karan Rawat
Creative Directors: Bhavesh Kosambia, Sachin Kamath
Copywriter / Art Director: Surendra Gohey
Photographer: Prasad Naik
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