Bayer: Aspirina & CafiAspirina

Bayer continues the 2010 campaign for Cafiaspirina and Aspirina with a new set of print ads. CafiAspirina is mush stronger from Aspirina and the ads successfully convey the difference in a funny way.

Credits:
Advertising Agency: AlmapBBDO, São Paulo
Chief creative officer: Marcello Serpa,
Executive creative director: Luiz Sanches,
Creative directors: Marcos Medeiros, Andre Kassu and Renato Simões,
Copywriter: Ana Carolina Reis,
Art director: Marco Monteiro,
Account directors: Wilson Pereira, Calebe Ferres and Fabiana Santucci

Victoria Bitter Beer: For A Hard Earned Thirst

Victoria Bitter is trying to win back its customers and moves back from VB to Victoria Bitter with the original full flavor and full alcohol strength 4,9%. To celebrate the return they also brought back the tagline "Hard Earned Thirst". The interesting part of the story is that the CEO of Carlton & United Breweries (CUB) wrote a letter of apology to the fans. The 3 spots set things straight.

Credits:
Agency: Clemenger BBDO Melbourne
Creative Chairman: James McGrath         
Executive Creative Director: Ant Keogh  
Creative Directors: Jim Ingram and Ben Couzens 
Art Director: Ben Couzens           
Copywriter: Jim Ingram
Agency Producer - TV: Sevda Cemo         
Agency Producer - Print: Ben Nash
Strategic Planner: Mike Derepas
Account Management Team:
Paul McMillan - Managing Partner           
Simon Lamplough - Client Services Director          
John Meagher - Account Director             
Georgia Field - Account Manager             
Director: Mark Molloy   
DOP/Cinematographer: Jeremy Rouse - Main Unit, Ryley Brown - 2nd Unit            
Producer: Alice Grant    
Production Company:      Exit Films
Editor: Rohan Zerna       
Flame Artist: Eugene Richards
Post Production Company: The Butchery/ The Refinery    
Sound Designer/Engineer: Paul Le Couteur
Sound House: Flagstaff Studios

Call of Duty - Black Ops 2: Surprise

Yes I want a copy of CoD Black Ops 2. Nice work from 72andSunny, director Guy Ritchie and The Mill. They approached the genre with a fresh look.

Credits:
Advertising Agency: 72andSunny, USA
Chief Creative Officer: Glenn Cole
Creative Director / Copywriter: Jason Norcross
Creative Directors / Designers: Matt Murphy, Peter Novosel
Senior Designer/Writer: Rey Andrade
Senior Writer: Josh Fell
Designer: Patric Franz
Copywriter: Jorge Brandão
Director of Film Production: Sam Baerwald
Senior Producer: Dan Ruth
Jr. Producer: Peter Williams
Director of Business Affairs: Christine Claussen
Business Affairs manager: Jennifer Jahinian
Group Brand Director: Mike Parseghian
Brand Manager: Jen Marvin
Brand Coordinator: Justin Gonzaga
Production Company: Reset

Director: Guy Ritchie
Executive Producers: Jeff Mcdougall, Dave Morrison
Line Producer: Aris Mcgarry
Assistant Director: Peter Kohn
Dp: Claudio Miranda
Production Designer: Dominic Watkins
Costume Designer: Kim Bowen
Editorial: Jump
Editor: Rich Orrick
Assistant Editor: Healy Snow
Executive Producer: Jane Dilworth
Executive Producer: Erica Thompson
Producer: Lisa Ashe
Visual Effects: The Mill

Mamia nappies: Baby faces

Being a parent, I surely know that look. Babies just can't hide it. Aldi also knows that and promise that their Mamia nappies are ready when we are not.



Credits:
Advertising agency: BMF
Client: Aldi
Executive Creative Director: Carlos Alija
Executive Creative Director: Laura Sampedro

PolskieRadio: Touch the sound

Yes, the title is correct. Sound can be touched. Hypermedia Isobar did it for PolskieRadio.pl, a news portal with the largest radio recording database in Poland. In order to promote it at Science Picnic - the biggest science fair in Europe - Hypermedia used 3D printers to print out the most historical radio recordings of the 20th century. The recordings where chosen through interactive banners and Facebook apps.



Credits:
Advertising Agency: Hypermedia Isobar
Creative director: Maciej Nowicki
Art director: Krzysztof Jagielo
Copywriter: Jan Cieslar
Account manager: Sylwia Skarzynska
Programmer: Piotr Polit

Weird Beauty

Women faces as canvases. The artists used only black & white make-up. Very interesting photographic project. 

The "Weird Beauty" project is made from Alexander Khokhlov in collaboration with great make-up artist Valeriya Kutsan.
More here

Volkswagen Beetle: Senior Rebels

Beautiful commercial with old people doing graffiti, skateboarding, riding in supermarket carts, surfing and more, desperately seeking to relive their youth. They are loveable, the music helps built an atmosphere, until the twist in the end when a VW Beetle appears and 2 young people get in. The tag line is a call to action. Nice work from DDB



 Agency: DDB GUOAN, BEIJING
Global ECD: Jeremy Craigen
Executive Creative Director: Greg Bray / Stephen Mui
Art Director / Copywriter: David Mackersey
Art Director / Copywriter: Jonathan John
Head of TV: Christine Kastens
Production Company: THE SWEET SHOP
Director: Steve Ayson
DOP: Antonio Paladino
Executive Producer: Claire Davidson
Producer: Maricel Ticar Santos
Editor & Company: Peter Sciberras (Offline; Method Studios) Barry Greaves / Nicholas Bennett (Online Compositors; SFG -- TECHNICOLOR)
Post Production & City: SFG - TECHNICOLOR / Shanghai
Composer or Original soundtrack: Nelson Can and track 'Apple Pie' (instrumental)