MTV Exit: This Song Changed my Life

The MTV Exit Foundation (USAID, AUSAID & Walk Free) and Canadian rock band Simple Plan collaborated with Curious Film’s Ash Boland who directed an integrated film to raise awareness on human trafficking and child exploitation. The lyrics of  "This song changed my life" where crowd-sourced from fans on Twitter. There will be a global release across all MTV platforms in 68 countries and in addition, the project will be screened at grass roots pop-up open-air screenings in villages across Asia.




Credits:
Agency: 18 Feet & Rising, Sydney
Exec Creative Director: Dejan Rasic
Creative Director: Derrick Kim
Director: Ash Bolland
Producer: Tara Riddell
Executive Producer: Peter Grasse
Production Company: Curious Film
D.O.P. Lachlan Milne
Editor: Peter Crombie
Online: Ash Bolland
Client: MTV Exit Foundation
Campaign Director: Matt Love
Head of Creative & Content: Rebecca Mok
via

Toyota GT86: White trash beauty

Enjoy a great online film for the Toyota GT86, a car that may ruin any relationship but will surely make you feel good driving it.

White trash beauty from Amsterdam Ad Blog on Vimeo.


Credits:
Created by Happiness Brussels
Produced by Caviar
Directed by Arnaud Uyttenhove
Shot by Dimitris Karakatsanis
via

John St: BUYRAL

Viral? Forget, strategy, engagement, content and so on and so forth. Now you can buy your way into viral heaven. You want millions of views. Easy. Use Buyral. Great spoof from Canadian agency John st. Enjoy.



Credits:
Advertising agency: John st

Bayer: Aspirina & CafiAspirina

Bayer continues the 2010 campaign for Cafiaspirina and Aspirina with a new set of print ads. CafiAspirina is mush stronger from Aspirina and the ads successfully convey the difference in a funny way.

Credits:
Advertising Agency: AlmapBBDO, São Paulo
Chief creative officer: Marcello Serpa,
Executive creative director: Luiz Sanches,
Creative directors: Marcos Medeiros, Andre Kassu and Renato Simões,
Copywriter: Ana Carolina Reis,
Art director: Marco Monteiro,
Account directors: Wilson Pereira, Calebe Ferres and Fabiana Santucci

Victoria Bitter Beer: For A Hard Earned Thirst

Victoria Bitter is trying to win back its customers and moves back from VB to Victoria Bitter with the original full flavor and full alcohol strength 4,9%. To celebrate the return they also brought back the tagline "Hard Earned Thirst". The interesting part of the story is that the CEO of Carlton & United Breweries (CUB) wrote a letter of apology to the fans. The 3 spots set things straight.

Credits:
Agency: Clemenger BBDO Melbourne
Creative Chairman: James McGrath         
Executive Creative Director: Ant Keogh  
Creative Directors: Jim Ingram and Ben Couzens 
Art Director: Ben Couzens           
Copywriter: Jim Ingram
Agency Producer - TV: Sevda Cemo         
Agency Producer - Print: Ben Nash
Strategic Planner: Mike Derepas
Account Management Team:
Paul McMillan - Managing Partner           
Simon Lamplough - Client Services Director          
John Meagher - Account Director             
Georgia Field - Account Manager             
Director: Mark Molloy   
DOP/Cinematographer: Jeremy Rouse - Main Unit, Ryley Brown - 2nd Unit            
Producer: Alice Grant    
Production Company:      Exit Films
Editor: Rohan Zerna       
Flame Artist: Eugene Richards
Post Production Company: The Butchery/ The Refinery    
Sound Designer/Engineer: Paul Le Couteur
Sound House: Flagstaff Studios

Call of Duty - Black Ops 2: Surprise

Yes I want a copy of CoD Black Ops 2. Nice work from 72andSunny, director Guy Ritchie and The Mill. They approached the genre with a fresh look.

Credits:
Advertising Agency: 72andSunny, USA
Chief Creative Officer: Glenn Cole
Creative Director / Copywriter: Jason Norcross
Creative Directors / Designers: Matt Murphy, Peter Novosel
Senior Designer/Writer: Rey Andrade
Senior Writer: Josh Fell
Designer: Patric Franz
Copywriter: Jorge Brandão
Director of Film Production: Sam Baerwald
Senior Producer: Dan Ruth
Jr. Producer: Peter Williams
Director of Business Affairs: Christine Claussen
Business Affairs manager: Jennifer Jahinian
Group Brand Director: Mike Parseghian
Brand Manager: Jen Marvin
Brand Coordinator: Justin Gonzaga
Production Company: Reset

Director: Guy Ritchie
Executive Producers: Jeff Mcdougall, Dave Morrison
Line Producer: Aris Mcgarry
Assistant Director: Peter Kohn
Dp: Claudio Miranda
Production Designer: Dominic Watkins
Costume Designer: Kim Bowen
Editorial: Jump
Editor: Rich Orrick
Assistant Editor: Healy Snow
Executive Producer: Jane Dilworth
Executive Producer: Erica Thompson
Producer: Lisa Ashe
Visual Effects: The Mill

Mamia nappies: Baby faces

Being a parent, I surely know that look. Babies just can't hide it. Aldi also knows that and promise that their Mamia nappies are ready when we are not.



Credits:
Advertising agency: BMF
Client: Aldi
Executive Creative Director: Carlos Alija
Executive Creative Director: Laura Sampedro