Cheerios: Nana

Extremely emotional spot from Cheerios, that could even make you cry if you have lost someone recently. It is based on a real event as they claim on Youtube. Cheerios has been around for generations and that is the fact that makes a little boy having breakfast with his mon ask a question that will end in a very emotional momment.

Credits:
Advertising Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Conway Williamson
Executive Creative Director: Peter Smith
Associate Creative Director: Johnnie Ingram
Executive Producer: Dani Stoller
Management Director: Rodes Ponzer
Account Manager: Matt Muriello
Assistant Account Executive: Carly Wallace
Director: Matt Smukler
Production Company: Community Films
Executive Producer: Carl Swan
Line Producer: Carr Donald
Editor: Jim Ulbrich
Producer: Valerie Iorio
Assistant Editor: Elmer McCarty
DP: Andrij Parekh
Graphics: Michael Ricca
Music Company: Big Foote Music
Music Producer: Eric Korte

Braun or Apple?

So much for Apple's innovative design. It seems that they got their inspration from Braun. The iPod is based on Braun T3 Pocket Radio, the Powermac G5 PRO is the same as Braun T1000 Radio and the list goes on. The following infographic makes it crystal clear.

Amstel Lager: The Chef

The art of storytelling. If you haven't seen last year's Amstel Lager's top-notch spot The Boxer see it. Then see this one. The story of man who wanted to be a chef, took up a job as a dishwasher so he can learn from the chefs around him and, over time, he gained the experience he needed to realise his dream of becoming a chef and open his own restaurant.

Credits:
Advertising Agency: OwenKessel, Johannesburg, South Africa
Executive Creative Director: Donovan Bryan
Producer: Helen d'Hotman
Creative Director: Mike Cook
Copywriter: Stephanie Larsen
Art Director: Pamela Turner
Director: Greg Gray / Velocity Films
Cinematographer: Paul Gilpin
Editor: Ricky Boyd / Deliverance

Keep America Beautiful: The Recycling Campaign

The journey of a plastic bottle that wants to see the ocean. To live another life as a bench. Trash with a point of view. The disturbing fact that the average American produces 4.4 pounds of trash a day — and only 35% is recycled, made Keep America Beautiful and the Ad Council want to promote recycling. The tagline “I Want to be Recycled” follows trash who want a secold life.

Credits:
Agency: Pereira & O'Dell
Chief Creative Officer: PJ Pereira
Executive Creative Director: Jaime Robinson
Associate Creative Director, Copywriter: Eduardo Marques
Associate Creative Director, Art Director: Rafael Rizuto
Copywriter: Ross Cavin, Earl Lee
Art Director: Chris Adams, Arnau Bosch
Project Manager: Katie Shesgreen
Account Director: Ashley Brown
Account Executive: Jennifer Wantuch
Vice President, Director of Strategy: Nick Chapman
Strategy Director: Justin Cox
Strategist: Alina Shabashevich
Executive Producer: Jeff Ferro
Broadcast Producer: Judy Kreiter, Elisa Moore
Print Producer: James Sablan
Senior Interactive Producer: Erin Davis
Business Affairs Director: Xandra Ess

Production Company: MJZ
Director: Victor Garcia    
President: David Zander
Executive Producer: Kate Leahy
Producer: Greg Ferguson                                                  

Editorial: Arcade Edit
Editor: Greg Scruton
Assistant Editor: Laura Sanford and Hilary Ruggiano
Managing Partner/EP: Damian Stevens
Executive Producer: Nicole Visram
Producer: Denice Hutton  
                                                                             
VFX: MPC      
VFX: Claudia Guevara
Lead Nuke Artist: Alex Harding
Lead Smoke Artist: Marcus Wood
Compositor: Jonathan McKee
CG Lead Artist: Liam Griffin
Color: MPC
Colorist: Adrian Seery
Sound: POP Sound
Mixers: Zac Fisher and Stephen Dickson
Music: Stimmung

Bud Caddell: Digital Strategy 101

What is digital strategy? Bud Caddell explains thgough this great presentation the current state of digital strategy and explores core concepts and deliverables. 

Digital Strategy 101 from Bud Caddell

Grand Theft Auto V: Official Gameplay Video

I've played the previous Grad Theft Auto games but this one seems so vastly. The gameplay video has over 10.000.000 views in a couple of days so you can imagine what will happen when it will hit the stores. From driving cars to playing golf and from diving into oceans to plane piloting, Grand Theft Auto V is like playing a lot of different games. Watch the trailer -if you haven't already- and see for yourselves.

Peugeot: Crash mobile ad

Very clever interactive mobile ad that makes a strong point against texting while driving. The ad places you behind the wheel of moving a turbo car. Then you see the message "Test Drive. Feel the thrill of driving a turbo car" and the game starts. As the car moving you are requested to type your name. Then you'll learn the hard way that texting while driving will get you killed.

Credits:
Advertising agency Y&R Sao Paulo