Mobile is eating the world

A presentation full of useful facts about the mobile ecosystem.

2013 11 mobile eating the world from Benedict Evans

Volvo Trucks: The Epic Split feat. Van Damme

Epic Volvo stunt with Jean-Claude Van Damme performing his famous split between two reversing Volvo trucks. What a great way to highlight the precision and directional stability of the new Volvo Dynamic Steering -- a world first technology that makes the new Volvo FM easier to drive.

Credits:
Directed by Andreas Nilsson
Soundtrack by Enya: Only Time

NASA: TECNOPOLIS 2013

5Seis turned learning about nuclear power plants into an amazing and fun experience. They developed 3 games for NASA station in Technopolis 2013 Buenos Aires, Argentina on different platforms. In the Game for Tablets you build the diagram of the nuclear and operate the control panel. In the Augmented Reality game you are in Atucha II nuclear power plant and you can choose the locations & look around. In Laser´s Game you take charge of making nuclear fission, aiming atoms with lasers rays and trying to generate as much energy as possible. Games are a perfect way to get more people involved and learn about science. Nice work by 5Seis.

Credits:
Advertising Agency: 5Seis, Argentina

Carrefour: The 50th Years Race

The very first hypermarket accessible with the google street view technology was created by Carrefour to celebrate 50 years since the opening of the first hypermarket on 1963. Users explored the hypermarket to find hidden gifts. An integrated campaign allowed them to use mobiles, tablets, online and life size displays.

Credits:
Advertising Agency: Cake, Paris

Zulu Alpha Kilo: The wall

Concepts on an agency's wall fight about which is the best. It's impossible to be in the advertising sector and don't laugh with this spot by Zulu Alpha Kilo. They are nominated for both Agency of the Year and Digital Agency of the Year and this short video is their response for a company presentation.

Credits:
Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Creative Director: Zak Mroueh
Copywriters: George Ault, Nick Asik
Art Director: Mooren Bofill
Agency Producer: Tasha Dean & Bette Minott
Account Team: Jessica DeSantis
Production House: TOUCHPOINT Films
Director: Matthew Atkinson
Executive Producer: Kevin Saffer
Director of Photography: Rob Scarborough
Camera Assistant: Alex Ordanis
Production Coordinator: Russell Saffer
Editing Company: PosterBoy
Editor: Danica Pardo
Online Artist: Steve McGregor
Video Post Facility: Alter Ego
Colourist/Transfer: Tricia Hagoriles
Audio Post Facility/Music House: Pirate Toronto
Audio Directors: Steve Gardner & Tom Goudie
Audio Engineer: Spencer Hall & Ian Boddy
Audio Producer: Kate Goora-Fried

AIDES: Woody

Sometimes, you can lie without knowing it. The film Woody, finds a woman and a man in an one night stand and the man turns to Pinocchio. The new campaign for the French HIV awareness organization AIDES is trying to get people's attention to the fact that there are around 650.000 people in Europe with HIV without knowing it and they should always use protection.

Credits:
Advertising Agency: TBWA/Paris
Client:AIDES
Creative Director: Jean-Francois Goize
Art Director: Matthieu Darasse
Copywriter: Alban Gallee
Head of TV: Maxime Boiron
Agency Producer: Guillaume Faurel
Production Company: Control
Director: Marc&Ish
Special Effects: Jean-Christophe Spadaccini
Special Effects: Nomansland FX
Special Effects: Mikros
Music: Else
Sound Director: Fabrice Pouvreau
Sound Director: Valery Pellegrini

Electrolux UltraCaptic: The world's first vacuum art

Thai artist Chalit Nakpawan created "Power", the world's first work of art from a vacuum cleaner. The editing is very good, giving you the illusion that the vacuum creates the art. The Electrolux UltraCaptic model has an innovative system called Compact & Go feature, which compresses dust and dirt in a unique container to prevent it from diffusing in the air. Great work from Saatchi & Saatchi Thailand.

Credits:
Agency: Saatchi & Saatchi Thailand
Creative Group Head: Papop Chaowanapreecha
Art Directors: Shayne Chomchinda, Kajohnchai Rodklongtan, Patharaporn Khunchon, Weerayut Angkharach
Copywriters: Ranongsak Tanoparat, Chavanon Tantisiriseranee
ECD: Joel Clement
Agency Producer: Aitthipat Boonkumol
Artist: Chalit Nakpawan
Production Company: Wakeup Rabbit
Director: Pagorn Jungrungruang
Assistant Director: Thitipong Pimolwetkul
DOP: Chalongwut Chorruangsak
Production Manager: Nuttheera Payakken
Producer: Athip Vichuchaianan
2nd Camera: Siriwat Seesaeng
Editor: Wisarut Deelorm