Beldent: Almost identical

You look better when chewing gum. At least this experiment from Del Campo Nazca for Beldent Gum (the Argentine version of Trident) is trying to prove. They took identical twins, gave one of them to chew gum and asked visitors of the Buenos Aires' Museum of Contemporary Art to answer questions like which one of the twins had more friends, had great sex, is more like to give an employe a raise, etc. From the 481 participants, 73% voted for the twins that chewed gum.

I love the work of Del Campo Saatchi & Saatchi. See more of their work here.

Credits:
Title: "Casi Identicos"
Advertising Agency: Del Campo Saatchi & Saatchi
Directores Generales Creativos: Maxi Itzkoff / Mariano Serkin
Directores Creativos: Matias Eusebi / Ammiel Fazzari / Juan Pablo Lufrano / Ariel Serkin
Productores por agencia: Adrian Aspani / Consuelo Gimenez Uriburu
Directora de cuentas: Ana Bogni
Ejecutiva de cuentas: Oriana San Martin
Planner: Regina Campanini
Productora: Agosto Buenos Aires
Directores: Diego & Vladi
Productor ejecutivo: Luli Krämer
Postproductora: La Posta
Productora de sonido: Tres Sonido
Productora de música: Circle of sound
Responsables por el cliente: Sebastian Genesio, Diego Serantes, Maximiliano Diaz, Victoria Feu, Angeles Curia.

Kmart: Show your joe

A controvesrial spot from Kmart showing men with boxers and tuxedos from the waist up playing jingle bells tune with their balls. I think it's funny but it has started a debate on their facebook page. Do you find it funny or offencive?

Lidl: Dill

Lidl took Stockholm by surprise with this wonderfull stunt. They created a pop-up restaurant with a Michelin-chef for 3 weeks and people fully booked it from day one. They enjoyed the excellent food but they didn't know that all the ingedients came from Lidl.

Lidl Dill 60s from Colony on Vimeo.

Credits:
Advertising Agency: Ingo
Production Co/Director: Acne/Marcus Svanberg

Mobile is eating the world

A presentation full of useful facts about the mobile ecosystem.

2013 11 mobile eating the world from Benedict Evans

Volvo Trucks: The Epic Split feat. Van Damme

Epic Volvo stunt with Jean-Claude Van Damme performing his famous split between two reversing Volvo trucks. What a great way to highlight the precision and directional stability of the new Volvo Dynamic Steering -- a world first technology that makes the new Volvo FM easier to drive.

Credits:
Directed by Andreas Nilsson
Soundtrack by Enya: Only Time

NASA: TECNOPOLIS 2013

5Seis turned learning about nuclear power plants into an amazing and fun experience. They developed 3 games for NASA station in Technopolis 2013 Buenos Aires, Argentina on different platforms. In the Game for Tablets you build the diagram of the nuclear and operate the control panel. In the Augmented Reality game you are in Atucha II nuclear power plant and you can choose the locations & look around. In Laser´s Game you take charge of making nuclear fission, aiming atoms with lasers rays and trying to generate as much energy as possible. Games are a perfect way to get more people involved and learn about science. Nice work by 5Seis.

Credits:
Advertising Agency: 5Seis, Argentina

Carrefour: The 50th Years Race

The very first hypermarket accessible with the google street view technology was created by Carrefour to celebrate 50 years since the opening of the first hypermarket on 1963. Users explored the hypermarket to find hidden gifts. An integrated campaign allowed them to use mobiles, tablets, online and life size displays.

Credits:
Advertising Agency: Cake, Paris