The reports from We Are Social Singapore are always a great read. This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world.
Monday, 13 January 2014
Thursday, 9 January 2014
P&G Thank You Mom: Pick Them Back Up
The tribute to moms continues with the sequel of the awesome "Best Job" spot from P&G in 2012. Wieden + Kennedy made another great commercial for the "Thank You, Mom" campaign, this time for February's Sochi Winter Olympics. We see the mothers of Olympic athletes who were always picking their children back up, teaching them that falling makes you stronger, encourage them to try again and bringing them to glory.
Credits:
Client: Procter & Gamble
Agency: Wieden + Kennedy, Portland, Ore.
Production Company: Park Pictures
Director/DP: Lance Acord
VFX Company: A52
Mix Company: Eleven
Credits:
Client: Procter & Gamble
Agency: Wieden + Kennedy, Portland, Ore.
Production Company: Park Pictures
Director/DP: Lance Acord
VFX Company: A52
Mix Company: Eleven
Labels:
Tvc
Wednesday, 8 January 2014
NZ Transport Agency: Mistakes
Time froze. An inevitable crash. A simple mistake. The two drivers involved are talking about it but there is nothing they can do any more. Crash.
"No one should pay for a mistake with their life." Very dramatic and emotional spot from Clemenger BBDO Wwllington for the new Zealand Transport Agency based on the idea that when we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error.
"No one should pay for a mistake with their life." Very dramatic and emotional spot from Clemenger BBDO Wwllington for the new Zealand Transport Agency based on the idea that when we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error.
Credits:
Client: New Zealand Transport Agency
Client: New Zealand Transport Agency
Agency: Clemenger BBDO, Wellington
Executive Creative Director: Philip Andrew
Creative Director: Brigid Alkema
Copywriter: Emily Beautrais
Art Director: Emily Beautrais, Philip Andrew
Agency Producer: Marty Gray
Group Account Director: Linda Major
Account Manager: Bethany Omeri
Director of Digital Innovation: Thomas Scovell
Media Business Director: Annabelle Wilkinson
Media Account Director: Emily Goulden
Principal Scientist (NZTA): Paul Graham
Advertising Manager (NZTA): Rachel Prince
Production Company: Finch
Director: Derin Seale
Producer: Karen Bryson
Executive Producer: Rob Galluzzo
DoP: Stefan Duscio
Offline: Toybox
Editor: Drew Thompson (Method Studios)
VFX: Fin Design + Effects
VFX Supervisor: Stuart White
Colourist: Ben Eagleton
Sound Design: Simon Lister
Sound Design Studio: Nylon Studios
Friday, 20 December 2013
Google Zeitgeist: Here's to 2013
Google Zeitgeist 2013 gives us the top search terms for the year. You can look at the top 10 charts about people, events, athletes, movies, consumer electronics, etc, here. There is also an interactive 3d trends globe
Labels:
Facts and figures
Tuesday, 17 December 2013
Soap: Digital Predictions 2014
Every year Soap makes its digital, advertising, social and tech predictions. Some of them are meet some of them are not, but always are worth reading. If you want to know what they predicted last year click here
Labels:
Facts and figures,
Presentations
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