Neue Zürcher Zeitung: The Digital Newspaper Holder

Convincing conservative newspaper readers about the advantages of a digital publication can be a hard task. Jung von Matt turned the classic wooden newspaper holders into a digital tool to surprise readers. With the use of LED boards inside the holders and the programming needed in order to receive RSS-feeds through an infrared transmitter, they managed to surprise readers and record a 2.7% increase in its digital readership for Neue Zürcher Zeitung from August to October 2013.

The Digital Newspaper Holder from not-enough on Vimeo.

Credits:
Jung von Matt/Limnat Zürich, Switzerland
Executive Creative Director: Alexander Jaggy
Copywriter: Cyrill Wirz
Art Director: Adrian Merz
Art Director: David Hanselmann
Graphic: Aude Kohler
Account Supervisor: Sabrina Arthur
Account Manager: Petra Moser
Social Media: Oliver Vedolin

SXSW 2014: 10 Trends from Cake Group & Havas Media

Insights and trends delived from SXSW. From personal data ownership and anti-social media to cryptocurrency and earned media planning, this presentation from Cake Group worth the read.

SXSW 2014: 10 Trends from Cake Group & Havas Media from Cake New York

PlayStation: Shock Belgium

Would you put your fingers in an electrical socket? Chances are you would if you wanted to win the new inFAMOUS: Second Son game for Playstation and have a little bit of fun doing it.

Playstation in Belgium, created an installation where you inserted two fingers in a socket and had to stand the electrical shock for 5 seconds to win.

Credits:
Advertising Agency: TBWA 

All Facebook Image Dimensions infographic

A very useful infographic by Jon Loomer with all the dimensions you need in order to optimize your Facebook timeline, posts and ads.

Courtesy of: JonLoomer.com

Dissolve: This Is a Generic Brand Video

If you work in advertising then you'll find this very funny and true. This is a generic brand video made of stock footage by Dissolve that mocks all corporate advertising videos. Full of advertising cliches, the video is based on "This is a generic brand video" by Kendra Eash. Enjoy!!

Credits:
Video: Dissolve Footage
Narrated by Dallas McClain
Music: "Piano Work 02" by rysktchkw

Rushes: Tiny Worlds

Imagine tiny worlds come to life under our feet. The CG team at Rushes made just that with this very interesting and humorous trilogy.

Credits:
Agency: Rushes, London
Executive Producer:  Norra Abdul Rahim
Producer:  Caroline Laing
Production Assistant:  Alexina Davidson
Head of CG:  Andy Nicholas
Lead CG:  Andy Hargreaves
Director: Chris Hutchison
CG Artists:  Chris Hutchison, Craig Travis, David Drese, Liam Hoflay, Andrea Scibetta, Nimesh Patel
Nuke:  Noel Harmes
Flame:  Martin Goodwin
Sound Design:  Tom Martin @ Mcasso

Pampers Daipers: ZZZ Radio

A radio station that airs only white noise is a brilliant idea from Ace Saatchi & Saatchi Manila for Pampers Diapers. It is scientifically proven that white noise has sleep-inducing effects on babies. Since radio static is white noise Ace Saatchi & Saatchi Manila reinvented how radio can be used and made 99.1FM "ZZZ Radio". They helped babies to sleep and let moms take it to social media and gain the impressive 2011% increase in engagement.

Credits:
Advertising Agency: Ace Saatchi & Saatchi Manila