Editorial Dossier Platinum Pencil: The Counter Demoralization

This is so funny. People working in advertising get their revenge. Enjoy!




Advertising Agency: Young & Rubicam, Argentina
Creative Directors: Darío Rial, Diego Tuya, Martin Goldberg
Art Director: Gonzalo Fernández
Copywriter: Juan Ignacio Galardi
Executive Creative Director: Martín Mercado

Nike: The day the stadium spoke

In this Nike Argentina spot, first aired last Sunday during the final of Copa America, one of the most watched sport events in Latin America, the 'voice of the stadium' delivers a rousing message to soccer players from the Boca Junior team.

Boca Junior is Argentina's biggest team and is sponsored by Nike, but has been struggling recently. The ad was filmed as the players attended a training session in the Bombonera stadium, taking them by surprise.

Agency: BBDO Argentina

Paramex: End the Pain

Amazing details. A work of art.

Advertising Agency: Ogilvy & Mather, Jakarta, Indonesia
Executive Creative Director: Gary Caulfield
Creative Directors: Eric Yeo, Troy Lim, Yuwono Widodo
Art Director: Anthony Tham
Copywriter: Adrian Yeap
Illustrator: Eric Foenander
Illustrator: Qiu Jing

Old Spice: Fabio Vs Isaiah duel - Mano a Mano

Let the games begin. Who do you think will win this duel?

Fabio challenges Isaiah.


Mano a. Mano


Isaiah accepts the challenge


Showdown on youtube

Agency: Wieden and Kenedy

Citroën UK: DS4SEEKERS - A game of hide and seek

A game of hide and seek in the real and virtual world by Citroen UK for the promotion of the new DS4. The campaign "DS4SEEKERS". Players use their mobile phones to hide or seek virtual DS4s on Google Maps and Google Streetview and score points in order to win a real DS4. With each point you get one entry into the draw so the more points you get, the more chances you have of winning.

It's cool that you can play out on the streets, if you have the time of course and online if you don't. The game will run for two 10 day periods, with the second planned for September 2011.

Agency: OMD UK.

Captain Morgan's: Glass

Captain Morgan saves the poor little waitress and gets the party started.



If you liked the song here it is:




Advertising Agency: Anomaly, USA
Art Director: Jon Zast
Copywriter: Andy Carrigan
Creative Directors: Mike Byrne
Producer: Andrew Loevenguth
Prod Company: Smuggler
Director: Tom Hooper
EPs: Brian Carmody, Patrick Milling Smith
Editorial: Rock Paper Scissors
Editor: Adam Pertofsky
Asst Editor: Aaron Tompkins
Producer: Helena Lee
Telecine: Company 3
Colorist: Tim Masick
Post/Effects: Framestore NY
Senior Producer: Satoko Iinuma
VFX supervisors: Jonathan Hairman, Andy Rowan-Robinson
Lead Flame artist: Ben Cronin
Flame: Murray Butler, David Forcada, Miyuki Shimamoto
Flame Assists: Sabrina Tenore, Mayuko Saito
CG lead: Andy Rowan-Robinson
CG artists: Michitaka Inoue, Jessenia Nauta, Chris Caulfield, Tyler Heckman, Jenny Bichsel, Jesse Flores, Christina Lum
Audio Post: audioEngine
Mixer: Tom Goldblatt
Producer: Jessie Meade Executive
Producer: Sharon DiTullio-Tepper
Music: Pull
Sound Design: Noises
Digital Sound Designer: Kim Christensen

Skittle: "Newlyweds" - Dir. Cousins (parody)

Guy unloads his load of Skittles all over his wife. Satire by Share The Rainbows, a digital parody of Skittles.