PolskieRadio: Touch the sound

Yes, the title is correct. Sound can be touched. Hypermedia Isobar did it for PolskieRadio.pl, a news portal with the largest radio recording database in Poland. In order to promote it at Science Picnic - the biggest science fair in Europe - Hypermedia used 3D printers to print out the most historical radio recordings of the 20th century. The recordings where chosen through interactive banners and Facebook apps.



Credits:
Advertising Agency: Hypermedia Isobar
Creative director: Maciej Nowicki
Art director: Krzysztof Jagielo
Copywriter: Jan Cieslar
Account manager: Sylwia Skarzynska
Programmer: Piotr Polit

Weird Beauty

Women faces as canvases. The artists used only black & white make-up. Very interesting photographic project. 

The "Weird Beauty" project is made from Alexander Khokhlov in collaboration with great make-up artist Valeriya Kutsan.
More here

Volkswagen Beetle: Senior Rebels

Beautiful commercial with old people doing graffiti, skateboarding, riding in supermarket carts, surfing and more, desperately seeking to relive their youth. They are loveable, the music helps built an atmosphere, until the twist in the end when a VW Beetle appears and 2 young people get in. The tag line is a call to action. Nice work from DDB



 Agency: DDB GUOAN, BEIJING
Global ECD: Jeremy Craigen
Executive Creative Director: Greg Bray / Stephen Mui
Art Director / Copywriter: David Mackersey
Art Director / Copywriter: Jonathan John
Head of TV: Christine Kastens
Production Company: THE SWEET SHOP
Director: Steve Ayson
DOP: Antonio Paladino
Executive Producer: Claire Davidson
Producer: Maricel Ticar Santos
Editor & Company: Peter Sciberras (Offline; Method Studios) Barry Greaves / Nicholas Bennett (Online Compositors; SFG -- TECHNICOLOR)
Post Production & City: SFG - TECHNICOLOR / Shanghai
Composer or Original soundtrack: Nelson Can and track 'Apple Pie' (instrumental)

Quebec Automobile Insurance Corporation: Messages

"We never used to write messages at the wheel. There must have been a good reason." Excellent work. One of the best don't-text-and-drive commercials I've seen.



Advertising Agency: Lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Copywriter: Nicolas Boisvert
Art Director: Luc Du Sault
Accounts: Mireille Cote, Alexandra Laverdiere
Account Planners: Mireille Cote, Alexandra Laverdiere, Catherine Darius
Director: Nicolas Monette
Production House: Philippe Lalande / Quatre Zero Un
Sound Design: Boogie Studio
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Coke Zero: Unlock the 007 in you

This is how you make a great viral video. You get a Coke Zero vending machine in a train station. You set up the bait: a challenge which is funny, engaging and sounds easy. The prize: tickets for the new 007 Skyfall movie. Then you film what happens. Results: over 3 million views in 4 days and counting. Experiential marketing at its best.

Brasil Paraquedismo: Brasília, Florianópolis, Rio de Janeiro

Nice set of ads for a Brazilian parachuting company. (Brasil Paraquedismo = Brazil Parachuting).
The copy reads:
Technology experts guarantee: optical zoom is much better than digital zoom.
Brasil Paraquedismo. Offline is much more fun.

Advertising Agency: Festo, Brasília, Brazil
Creative Director: Cainã Souza
Art Director: Felipe Pimentel
Copywriter: Hélio Maffia
Published: October 2012
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Bodyform responds: the truth

This awesome response from Bodyform to a Facebook rant sets new standards on how a brand should react and engage in social media. The story goes like this. A user called Richard Neill wrote on Bodyform's Facebook wall about the advertising myth that surrounds periods. It want viral, with more that 75.000 likes. Bodyform responded with a hilarious video where fictional CEO of Bodyform, Caroline Williams, set things straight.



The rant: