Mercedes E-Class Estate: The Transportable Banner

When Mercedes asked BBDO to make a bannering campaign that shows how spacious the new E-Class Estate is, they came up with a smart idea that transformed the classic banner into a medium that proves Mercedes’ promise.

BBDO introduced the Transportable Banner. A banner showing the E-Class Estate, which is suddenly being ripped out of its framework by two guys and transported to the E-Class Estate parked right behind it. Finally the two guys store it nicely in the trunk of the E-Class Estate.

Credits:
Agency: BBDO Belgium
CD: Arnaud Pitz, Sebastien De Valck, Jan Dejonghe
Art Director: Jasper Verleije
Copywriter: Sarah Huysmans
Account Director: Valérie Bracke
Account Manager: Marleen Depreter
Account Executive: Bram Devidts
Agency Producer: Leen Van Den Brande
Online Production: AdSomeNoise
Production Company : Ristretto Films

Burger King: Fight to skip the line mobile game

The problem: Burger King went back in France after 15 years and due to the very few restaurants opened so far, people complain on the social media as they line for hours before ordering.


The solution: Buzzman invented the first mobile game ever created to cut the line.

Users can download the application (http://www.burgerking.fr/application/), defend their menu against swarm of hands and win the Fast Pass. The Fast Pass is valid for 15 minutes, and will allow the user to skip the line just by showing his screen to a cashier.

Credits:

BURGER KING®
Marketing Project Managers: Bérénice Charles, Carole Rousseau
Marketing Project Manager Assistant: Anna Perrin

BUZZMAN
CEO & Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Associate Director: Julien Levilain
Copywriters and Artistic Directors:
Mickael Krikorian, Victor Sidoroff
Artistic Director Assistant : Pierre Cognard, Aurélie Femenias
Account Managers: Pierre Guengant, Loïc Coelho
Social Media Manager: Julien Scaglione
Digital Producers : Julien Ouvrel , Romain Goutte
PR Manager : Clara Bascoul
Digital Production : Unit9

Interactive Mapping for Gotham Season 1

People in Buenos Aires had the chance to be detectives and save Gotham City.

Great work form 5SEIS for the launch of Gotham series Season 1 in Argentina. Together with Warner Channel they implemented an innovative interactive action at Abasto Shopping Center, Buenos Aires. People had the chance to play detectives and help Gotham city by interacting with a 192 square meters video projection.

Credits
Advertised brand: Warner Channel / Turner
Product: Gotham Season 1

Advertising Agency: 5SEIS, Buenos Aires, Argentina
Agency website: http://5seis.com.ar
Creative Director: Pablo Saquero, Gabriel Aufgang
Producer: Ariel Serra
For Warner: José Dafunchio, Sr. Marketing Manager

Published: Oct, 2014

FAR CRY 4: What are you made of?

For the European launch of Far Cry 4, Grey Paris creates a unique interactive campaign with 42 million possible routes, offering a completely different experience from one user to another.

Grey Paris has created 1 digital platform with 4 interactive rites of passage and 42 millions possibilities:
- A deadly face-to-face with « An eye for an eye »
- An impenetrable mind maze with « Rabbit hole »
- A hypnotic trance with « Mind Blossom »
- A blindfolded sound chase with « Escape »

Each rite is composed of interactive films in which the user has only a few seconds to make a decision and get out of the extreme situation he is trapped in. Each choice he makes triggers another sequence of events, pushing the user to make another choice and so on and so forth...

At the end of each rite, the user’s choices are analysed with a specific algorithm that determines his personality based on 5 criteria: toughness, violence, bravery, endurance and wisdom.

High-end cinematographic quality within the digital world. The numbers are staggering.
It took one year to conceive, develop and produce this campaign. In order to create a highly immersive experience, Grey Paris worked with the production company Stink & Stink digital and film director Nieto who brings all his cinematographic experience in this project. They shot over 168 different video sequences that, combined with the 42 million routes possible, reach the gold number of 100 days required to watch the videos from each of these routes.

1 new rite of passage will be revealed every week, starting today, October  22nd and ending November 12th, two weeks before the launch of FC4 on November 18th

PLAY HERE: http://far-cry-4.ubi.com/en-GB/

Credits:
Brand: UBISOFT
Guillaume Carmona EMEA Marketing Director
Camille Aneas EMEA Group Brand Manager
François-Xavier Dénièle EMEA Brand Manager
Fabrice Landrieu EMEA Digital Marketing Manager

Agency: GREY PARIS
Thierry Astier Executive Creative Director
Alexis de Montaigu Strategy Director
Damien Ricci Managing Director and Director of Digital Operation
Mehdi Benkaci, Vicken Adjennian Art Directors & Copywriters
Laurent Dailloux Production Director
Gerald Julia Project Manager
Vivien Urtiaga Digital Art Director
Mehdi Benkaci, Vicken Adjennian Art Directors
Quentin Deronzier, Dimitri Hekimian Art Director / Copywriter

Production: STINK / STINK DIGITAL
Luis Nieto Director
Charlie Montagut Interactive Art Director
Sophie Gaaloul et Greg Panteix Executive Producers
Benoit Roques Line Producer
Lucie Meunier Post-producer
Kouz Sound Design
Circus SFX

IKEA: Halloween. A tribute to Shining.

You've got to love Ikea's Halloween tribute to Stanley Kubrick’s horror classic, The Shining.

We see a little boy bicycling late at night in the corridors of an empty IKEA store just like in Shining. Full of references (skeletons, music, flashing lights etc), the spot reveals the IKEA's late night shopping hours. See it twice to see how many you will find.

Credits:
Advertising Agency: BBH Asia Pacific, Singapore
Executive Creative Director: Scott McClelland
Art Director: Marcus Yuen
Senior Copywriter: Angie Featherstone
Project Director: Lesley Chelvan
Account Manager: Manavi Sharma, Jade Cheng
Head of Planning: James Sowden
Social Strategist: Josie Khng
Director: Jordan Quellman
Agency Producers: Daphne Ng, Wendi Chong
Production Company Producers: Bhavna Shivayogimath, Malay Prakash
Production Company: Black Sheep Live

Digital Strategy Toolbox 2014 by Julian Cole

Two year ago I've posted a presentation from Julian Cole, with the tools that digital strategist should use to cultivate killer insights on consumers, competitors and the industry. Now, Julian Cole is back with an updated Digital Strategy Toolbox that covers the 19 best free tools online.

The tools are broken up in to five categories of Consumer Research, Social, Website, Online Paid Media and Creative Inspiration.

Digital Strategy Toolbox 2014 from Julian Cole

Reborn to be alive: If you are going to do stupid things, at least become an organ donor and save up to 8 lives.

Every year people die waiting for an organ donation. The waiting list is too long. The donor list too short. The Belgian non-profit organisation Re-born To Be Alive wants to raise awareness about organ donation and make the topic more easy to discuss.

Duval Guillaume came up with this campaign for Re-born To Be Alive. It wants to make people aware of the fact that one donor can save up to eight lives. The brain however cannot be donated. And in some cases that’s a good thing.

Credits:
Agency: Duval Guillaume