Nike Better World, a subsidiary of Nike, is known for making eco-friendly products and trying to make the world better through sports. So they made a true eco-friendly viral spot. Nike recycled its own commercials and produced a brand new 2 minute viral spot. Check it out and visit the site: www.nikebetterworld.com/
Wednesday 23 March 2011
Thursday 17 March 2011
Dawn Newspaper: Wet
A bright idea for a good cause by Saatchi & Saatchi in Pakistan.
Advertising Agency: IAL Saatchi & Saatchi, Pakistan
Chief Creative Officer: Ali Mumtaz
Creative Director: Alia Chughtai
Copywriter: Ali Mumtaz
Photographer: Amean J
Advertising Agency: IAL Saatchi & Saatchi, Pakistan
Chief Creative Officer: Ali Mumtaz
Creative Director: Alia Chughtai
Copywriter: Ali Mumtaz
Photographer: Amean J
FAGE Total Plain Extraordinary
FAGE Total is a Greek yogurt. A few days ago a friend of mine showed me this video. I was thrilled that finally a great TV spot was produced in this category for the Greek market. UNFORTUNATELY this great spot is from the USA. Why is it so difficult for Greek marketers to accept new ideas? Why is it so difficult to understand that doing this kind of advertising helps their brands to develop? Instead all the companies in this category, not only Fage, continuously makes boring ads. It's sad.
Plain was the same as it ever was the same.
Plainly plain...
Samely same...
But then...someone lit the flame.
Plain rode away on lion's mane.
Where plain met fruits with strangely names.
Such wonderful things they did contain.
A shot of life to a hungry vein.
The captive beast who broke the chain.
And there upon that fruited plane,
is where plain became what plain became.
So much more than more than plain.
Plain will never be the same.
Produced by PSYOP
Plain was the same as it ever was the same.
Plainly plain...
Samely same...
But then...someone lit the flame.
Plain rode away on lion's mane.
Where plain met fruits with strangely names.
Such wonderful things they did contain.
A shot of life to a hungry vein.
The captive beast who broke the chain.
And there upon that fruited plane,
is where plain became what plain became.
So much more than more than plain.
Plain will never be the same.
Produced by PSYOP
adidas is all in: 120 Edition
Here is the new adidas' global campaign produced by Sid Lee.
For the first time adidas brings together the three aspects of the brand -adidas Sport Performance, adidas Originals and adidas Sport Style - in one spot. In 120 seconds we watch an all stars parade with football stars Lionel Messi and David Beckham, skateboarders Silas Baxter-Neal and Lem Villemin, the basketball star Derrick Rose from Chicago Bulls, Katy Perry the pop star and B.o.B from Hip Hop scene among others.
Passion is the key word. Passion not just in sports, but in music, art, fashion. Passion in you.
If you like the song you might want to know that it is called Civilization and the band is Justice.
Advertising Agency: Sid Lee, Montreal, Canada
Director: Romain Gavras
Music: “Civilization” from the new album from Justice.
Adidas Canada president: Steve Ralph
Adidas USA president: Patrik Nilsson
For the first time adidas brings together the three aspects of the brand -adidas Sport Performance, adidas Originals and adidas Sport Style - in one spot. In 120 seconds we watch an all stars parade with football stars Lionel Messi and David Beckham, skateboarders Silas Baxter-Neal and Lem Villemin, the basketball star Derrick Rose from Chicago Bulls, Katy Perry the pop star and B.o.B from Hip Hop scene among others.
Passion is the key word. Passion not just in sports, but in music, art, fashion. Passion in you.
If you like the song you might want to know that it is called Civilization and the band is Justice.
Advertising Agency: Sid Lee, Montreal, Canada
Director: Romain Gavras
Music: “Civilization” from the new album from Justice.
Adidas Canada president: Steve Ralph
Adidas USA president: Patrik Nilsson
Wednesday 16 March 2011
Colorectal Cancer Association of Canada: GetYourButtSeen.ca
Advertising Agency: Ogilvy Montréal, Montréal, Canada
Creative Director: Martin Gosselin
Art director: Bernardo Andrada
Copywriter: Luc Dupéré
Photographer: Alain Desjean
Published: March 2010
Lynx Excite Angel Ambush London Victoria
Lynx used an augmented reality billboard to interact with people at the London Victoria Station.
A very interesting approach which as you will see in the video below, was embraced by the people who interacted with the angels. Some of them are really enjoying this.
This installation is part of Lynx's Fallen Angels campaign. You can visit their Facebook page here and try to release Kelly Brooks, the last archangel. The one who didn't fall. Yet.
A very interesting approach which as you will see in the video below, was embraced by the people who interacted with the angels. Some of them are really enjoying this.
This installation is part of Lynx's Fallen Angels campaign. You can visit their Facebook page here and try to release Kelly Brooks, the last archangel. The one who didn't fall. Yet.
Wednesday 9 March 2011
Mercedes-Benz: Transparent walls
Imagine yourself driving and be able to see through walls on interceptions. Then you would probably see danger way ahead.
This was Jung von Matt/Elbe's idea to showcase Mercedes-Benz's new system called Pre-Safe. This system detects road danger and can take control of the car to avoid it.
How the transparent walls worked: They used a camera to film one side of the road and live feed the other side on a wall thus make it transparent. A great installation. And a great surprise for the drivers.
Advertising Agency: Jung von Matt/Elbe, Germany
Chief Creative Officer: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau, Jo Marie Farwick
Art Directors: Damjan Pita, Benjamin Busse
Client Counseling: Sven Dörrenbacher
Agency Producer: Jannik Endemann
Film Production: Erste Liebe Filmproduktion
Graphic Design: Samuel Huber
Creatives: Florian Hoffmann, Benjamin Busse, Frederico Gasparian, Alphons Conzen
Interactive Producer: Sascha Kurfiss
Regie: Mortimer Hochberg
Production: Justin Mundhenke
Copywriters: Florian Hoffmann, Henning Robert, Jan-Hendrik Scholz
This was Jung von Matt/Elbe's idea to showcase Mercedes-Benz's new system called Pre-Safe. This system detects road danger and can take control of the car to avoid it.
How the transparent walls worked: They used a camera to film one side of the road and live feed the other side on a wall thus make it transparent. A great installation. And a great surprise for the drivers.
Advertising Agency: Jung von Matt/Elbe, Germany
Chief Creative Officer: Sascha Hanke
Creative Directors: Tobias Grimm, Jens Pfau, Jo Marie Farwick
Art Directors: Damjan Pita, Benjamin Busse
Client Counseling: Sven Dörrenbacher
Agency Producer: Jannik Endemann
Film Production: Erste Liebe Filmproduktion
Graphic Design: Samuel Huber
Creatives: Florian Hoffmann, Benjamin Busse, Frederico Gasparian, Alphons Conzen
Interactive Producer: Sascha Kurfiss
Regie: Mortimer Hochberg
Production: Justin Mundhenke
Copywriters: Florian Hoffmann, Henning Robert, Jan-Hendrik Scholz
Subscribe to:
Posts (Atom)
