Mediaset Premium Pay TV: Stadium

Great idea that will surely touch the football fans. 

Advertising Agency: Euro RSCG, Milan, Italy
Art Directors: Antonio Campolo
Copywriter: Luigi Fattore
Illustrator / Photographer: Alessandro Dalla Fontana
Published: January 2011

Nike Better World: Recycled Ad

Nike Better World, a subsidiary of Nike, is known for making eco-friendly products and trying to make the world better through sports. So they made a true eco-friendly viral spot. Nike recycled its own commercials and produced a brand new 2 minute viral spot. Check it out and visit the site: www.nikebetterworld.com/

Dawn Newspaper: Wet

A bright idea for a good cause by Saatchi & Saatchi in Pakistan.

Advertising Agency: IAL Saatchi & Saatchi, Pakistan
Chief Creative Officer: Ali Mumtaz
Creative Director: Alia Chughtai
Copywriter: Ali Mumtaz
Photographer: Amean J

FAGE Total Plain Extraordinary

FAGE Total is a Greek yogurt. A few days ago a friend of mine showed me this video. I was thrilled that finally a great TV spot was produced in this category for the Greek market. UNFORTUNATELY this great spot is from the USA. Why is it so difficult for Greek marketers to accept new ideas? Why is it so difficult to understand that doing this kind of advertising helps their brands to develop? Instead all the companies in this category, not only Fage, continuously makes boring ads. It's sad.





Plain was the same as it ever was the same.
Plainly plain...
Samely same...
But then...someone lit the flame.
Plain rode away on lion's mane.
Where plain met fruits with strangely names.
Such wonderful things they did contain.
A shot of life to a hungry vein.
The captive beast who broke the chain.
And there upon that fruited plane,
is where plain became what plain became.
So much more than more than plain.
Plain will never be the same.

Produced by PSYOP

adidas is all in: 120 Edition

Here is the new adidas' global campaign produced by Sid Lee.

For the first time adidas brings together the three aspects of the brand -adidas Sport Performance, adidas Originals and adidas Sport Style - in one spot. In 120 seconds we watch an all stars parade with football stars Lionel Messi and David Beckham, skateboarders Silas Baxter-Neal and Lem Villemin, the basketball star Derrick Rose from Chicago Bulls, Katy Perry the pop star and B.o.B from Hip Hop scene among others.

Passion is the key word. Passion not just in sports, but in music, art, fashion. Passion in you.

If you like the song you might want to know that it is called Civilization and the band is Justice.
 


Advertising Agency: Sid Lee, Montreal, Canada
Director: Romain Gavras
Music: “Civilization” from the new album from Justice.
Adidas Canada president: Steve Ralph
Adidas USA president: Patrik Nilsson

Colorectal Cancer Association of Canada: GetYourButtSeen.ca

Advertising Agency: Ogilvy Montréal, Montréal, Canada
Creative Director: Martin Gosselin
Art director: Bernardo Andrada
Copywriter: Luc Dupéré
Photographer: Alain Desjean
Published: March 2010

Lynx Excite Angel Ambush London Victoria

Lynx used an augmented reality billboard to interact with people at the London Victoria Station.
A very interesting approach which as you will see in the video below, was embraced by the people who interacted with the angels. Some of them are really enjoying this.

This installation is part of Lynx's Fallen Angels campaign. You can visit their Facebook page here and try to release Kelly Brooks, the last archangel. The one who didn't fall. Yet.