The end of 2011 is very near and yet, in Greece, many clients are are still wondering whether they should invest in social media or not. Questions about ROI are always on the menu. How do they measure the ROI of an outdoor or a print campaign? They just don't. But when it comes to social media they want to. MGM advertising created the following infographic about ROI of social media.
Monday 12 September 2011
Friday 9 September 2011
Agent Provocateur: Always Remember Your Agent Provocateurs
Have a nice weekend and, of course, always remember your Agent Provocateurs...
Labels:
Film
Old Spice: Sea Captain
Fabio is long gone and easily forgotten. Here is the new Old Spice "Smell better than yourself" campaign from Wieden + Kennedy. So Old Spice tells us that we can smell like a faux ship captain fighting an octopus and pouring gold coins from our pockets. I'm waiting for the next spot of the campaign because this one doesn't convince me. Are we looking to another experiment like Fabio? What do you think?
Agency: Wieden + Kennedy
Agency: Wieden + Kennedy
Labels:
Tvc
Moleskine: Star Wars paper battle
A nice video for a new limited Moleskine Star Wars edition
Star Wars Moleskine's paper battle from Moleskine ® on Vimeo.
Credits:
director: Alex Orlowski
creative director: Daniela Fuggetta
animator: Lula Gomez
sfx: Gadi for Solo studios
Star Wars Moleskine's paper battle from Moleskine ® on Vimeo.
Credits:
director: Alex Orlowski
creative director: Daniela Fuggetta
animator: Lula Gomez
sfx: Gadi for Solo studios
Labels:
Film
Guinness Rugby: Some are made of more
One nation will rise. One will be made of more.
Rugby is a tough sport. Guinness celebrates the warrior aspect of Rugby players in this new spot for the Rubgy World Cup.
Rugby is a tough sport. Guinness celebrates the warrior aspect of Rugby players in this new spot for the Rubgy World Cup.
Labels:
Tvc
Contagion: Bacteria Billboard
A live bacteria growing billboard was used to promote the latest Steven Soderbergh's film "Contagion".
Warner Bros. Pictures Canada hired microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned store-front window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion -- an artistic interpretation of the spread of a virus as depicted in the film.
The public was invited to witness first-hand the remarkable growing power of natural bacteria on Wednesday August 31st from 11:00 AM -- 2:00 PM. The first 50 people who arrived received passes to see "Contagion" in theatres and other themed prizes.
Warner Bros. Pictures Canada hired microbiologists and immunologists from around the world to create a one-of-a-kind bacteria message board located at 409 Queen Street West in an abandoned store-front window. On August 28th, two large Petri dishes were inoculated with live bacteria including penicillin, mold and pigmented bacteria and almost overnight have revealed the true Contagion -- an artistic interpretation of the spread of a virus as depicted in the film.
The public was invited to witness first-hand the remarkable growing power of natural bacteria on Wednesday August 31st from 11:00 AM -- 2:00 PM. The first 50 people who arrived received passes to see "Contagion" in theatres and other themed prizes.
Labels:
Ambient,
installations,
Outdoor
Wednesday 7 September 2011
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