Yugoslav Drama Theatre: Taxi Drama

Imagine entering a cab and the taxi driver started a monologue from Shakespeare and Dostoyevsky. A wonderful idea from McCann Belgrade for Yugoslav Drama Theatre. 3 funny videos with 3 professional actors disquised as cab drivers. Lucky passengers got free theater tickets and Yogoslav Drama Theatre a lot of YouTube views.

Credits:
Client: Yugoslav Drama Theatre
Agency: McCann Belgrade
Copywriters: Nemanja Stankovic, Bojan Babic, Milena Kvapil
Art Director: Marija Milankovic
Strategic Planner: Katarina Pribicevic
Creative Director: Vladimir Cosic
Social Media: Danka Hasanovic, Zorana Stankovic
PR: Ljiljana Radosavljevic, Marija Vicic, Radisa Kricak, Anja Kosanovic
Production: Emote productions

Hyundai Genesis: The Empty Car Convoy

Very impressive stunt filmed at Hyundai's Mojave Desert test track, to showcase the new technologies of the new Genesis 2015.

We see a big truck and 6 cars behind it moving in one lane. 5 of the drivers climb out of the sunroof and make a jump to a moving truck. Stuntman Buddy Joe Hooker stays in the lead car behind the truck. He puts on a blindfold, folds his arms to his chest and he lets ASCC(Advanced Smart Cruise Control), AEB(Automatic Emergency Braking System), and LKAS(Lane Keep Assist System) work their magic when the truck hits the brakes.

This kind of stunts are Volvo's game but Huyndai's Empty Car Convoy will surely be a viral hit.

Dtac: The power of love

In this heartwarming spot, we see a father who doesn't know how to make his newborn stop crying. So, he does what you imagine. He calls his wife. She starts singing to the baby then they play some penguins cartoon but non of it is working. Technology fails. But love succeeds.

Technology can never replace love. And this is coming from a tech company. Good work from Y&R Thaland.

Credits:
Campaign: dtac “The Power of Love”
Agency: Y&R Thailand
Chief Creative Officer: Trong Tantivejakul
Art Direction: Panumas Tasila
Art Director: Trong Tantivejakul, Kumphol Witpiboolrut
Copywriter: Trong Tantivejakul, Kumphol Witpiboolrut
Account Manager: Jindarat Udomthanapat
Production Company: Sunshine-etc Co., Ltd.
Producer: Khanuengnit Wichitsakonkit
Director: Kumphol Witpiboolrut
Director of Photography: Prapope Duangpikool
Lighting Direction: Udom Pinthong
Cameraman: Prapope Duangpikool
Cameraman#2: Akkarapong Kusakul
Editing: Manop Boonwipas
Music: Cine Digital Sound Studio Co., Ltd
Sound Design: Terdsak Janpan
Post Production: Posters Co., Ltd.
Animation: Anto co.,Ltd

Ikea built an entire website inside Instagram

Cool and innovative work from Russian agency Instinct for IKEA. They launched a fully functional website inside Instagram to showcase IKEA's 2104 PS collection. Users can go to ikea_ps_2014 Instagram account and see 12 image tabs that represent the categories then click any of them to go to the items. Each of the 34 items has its own Instagram account. The agency used the tagging feature in order to give to the users an easy navigation.

The concept of 2014 PS collection, which was created by 14 young designers, is "Always on the move" and this Instagram site that works seamlessly on smartphones is the perfect way to reach the collection's target group.

IKEA PS: Instagram Website from Instinct on Vimeo.

Credits:
Advertisign Agency: Instinct BBDO, Moscow
Roman Firainer, Yaroslav Orlov – Creative Directors
Nikolai Fabrika – Digital Creative Director
Timur Abdusheev, Max Demkin – Art Directors
Dmitry Moiseev — Copywriter
Matthew Choudnovski — Strategic Planner
Natalya Ametova — Account Director
Vera Ulitenko — Senior Account Manager
Ksenia Goldberg — Account Manager

Knacki Football presents the smallest football stadium in the world

Imagine a football stadium small enough to fit into a vending machine. Then try to score a goal against Leo Van Der Elst, a Belgian football legend who helped the Red Devils qualify for the semi-finals of the World Cup in Mexico in 1986.

During the World Cup, Knacki ball has launched its limited edition Knacki Football, Knacki balls which resemble small footballs. So they completely transformed the interior of a vending machine located in Antwerp Central’s train station into the world's smallest football stadium. The #footballmachine.

Passersby were asked to press a button to receive their free sample. Once they did, to their surprise the door opened and the mini football stadium appeared.

Other crazy characters entered the pitch to add a little spice to this unexpected football game already full of surprises.

Credits:
Advertising Agency: BBDO, Belgium
Creative Director: Sebastien De Valck, Arnaud Pitz
Art Director: Frédéric Zouag
Copywriter: Nicolas Gaspart
Account team: Sarah Van Praag, Michelle Stas, Niklaas Vanheukelom, Maarten Van De Vondel, Steve Leyseele
Digital Strategic Planner: Jan Van Brakel
Designer: Virginie Delaleu
Advertiser Supervisor: Aline Petteau
Director: Jaspers Stoefs, Stijn Van Den Bossche
Producer: Filip Van Vangeffelen
Production Agency: Made in Brussels
Vending Machine Production: Plug n Play

Evolve: Playthings. A dildo fight becomes a strong PSA.

Kids are having a dildo fight in front of their moms. Yes it's funny at first. But there is more to that. A very smart way for Evolve to make a strong PSA. I don't want to spoil the surprice so just watch it.

Credits:
Agency: McCann New York
Client: Evolve
Global Creative Chairman: Rob Reilly
Chief Creative Officer: Sean Bryan
Chief Creative Officer: Tom Murphy
Group Creative Director: Zach Holliday
Group Creative Director: Josh Greenspan
Senior Art Director: Ferdinand Daniele
Senior Copywriter: Tom Weingard
Producer: Bridget Pierce
Music Producer: Michael Ladman
Production Company: Private School Entertainment
Director: David Kerr
Director of Photography: Julian Whatley
Editor: Michael Dart Wadsworth
Editorial Company: Final Cut
Mix Studio: Final Cut

Canal+ lets you take over the set and be the bear

You probably remember Canal+ Cannes awarded spot "The Bear". Now Canal+ is giving you the chance to be the bear in this hilarious interactive site: Dans la peau de lours (In the skin of the bear according to Google translate).

You are the director and there are lot of gerne types you can choose from. With selections ranging from Horror and Western to Porno and Independent, I'm sure that you will play more than once.

Play here

Credits:
Advertising Agency: BETC
Direcotr: Adrien Armanet
Actors: Princess-Josephine Drai, Dying King-Nicky Marbot