Hooters Happy Hour: Camouflage

Kαμουφλαρισμένη καταχώριση Hooters. Τι ιδέα!!

Advertising Agency: Ogilvy, Guatemala
Chief Creative Officer: Ramiro Eduardo
Executive Creative Director: Miguel Mayen
Creative Director: Herberth Monterroso
Copywriter: Roberto Gomez
Advertiser’s Supervisor: Javier Morales
Planner: Maria Andrea Salvado
Account Manager: Tete Del Cid
Account Supervisor: Antonieta Contreras
Art Director: Francisco Coutiño

CONSULATE GENERAL OF ARGENTINA IN LOS ANGELES

Title: CRYING
Advertiser/Client: CONSULATE GENERAL OF ARGENTINA IN LOS ANGELES
Product/Service: NEW CINEMA FILM FESTIVAL
Entrant Company: CONILL SAATCHI & SAATCHI Torrance, USA
Advertising Agency: CONILL SAATCHI & SAATCHI Torrance, USA
Creative Credits
Chief Creative Officer: Pablo Buffagni
Creative Director: Mario Granatur
Copywriter: Pablo Buffagni/Benjamin Levy/Abel Gonzalez/Jessica Cuevas
Agency Producer: Lourdes Caballero
Production Company: PARANA FILMS Los Angeles, USA
Director: Sebastian Leda/Francisco D'Amorim Lima
Producer: Laura Castro
Sound Design/Arrangement: Engineer: Jaime Zapatal; Producer: Raquel Ramirez, Tono Studios
Art Director: Martin Donovan/Hernan Ibañez/Veronica Elizondo/Rob Casillas/Tony Rhi
Lighting: Daniel Karp
Post Production: Tunnel Post (Transfer)
Other Credits: Fernando Brun/Martin Yarnezian/Luis Fernandez-Gil

AIDS: THE TOPSY FOUNDATION

Εξαιρετικό.



Title: SELINAH
Advertiser/Client: THE TOPSY FOUNDATION
Product/Service: AIDS FOUNDATION FUNDRAISING
Entrant Company: OGILVY JOHANNESBURG, SOUTH AFRICA
Advertising Agency: OGILVY JOHANNESBURG, SOUTH AFRICA
Creative Credits
Chief Creative Officer: Fran Luckin
Executive Creative Director: Gerry Human
Creative Director: Bridget Johnson
Copywriter: Stephanie van Niekerk
Agency Producer: Lisa Wides/Debbie Dannheisser
Advertiser's Supervisor: Sylvia de Jager
Account Manager: Patience Jolingana
Account Supervisor: Louise Johnston
Production Company: EGG FILMS Cape Town, SOUTH AFRICA
Director: Kim Geldenhuys
Producer: Kerry Hosford
Editor: Kobus Loots
Music: Artist/Title: Leah Siegel, Human
Art Director: Robyn Bergmann/Vidette Kay
Post Production: Black Ginger

AT&T: Whole New World

Agency: BBDO, New York

LYNX Rise: η συνέχεια

Η Lynx (AXE στην Ελλάδα) συνεχίζει την καμπάνια της για το shower gel που υποτίθεται ότι σε ξυπνάει το πρωί με αυτά τα αστεία viral flims. (link για όσους δεν την έχουν δει).

GRAACC Children with cancer can't wait

Στη Βραζιλία περιμένεις αρκετή ώρα για να φορτώσει ένα video. Η Ogilvy λοιπόν σκέφτηκε λοιπόν να εκμεταλλευτεί το χρόνο αυτό βάζοντας ένα buffer loading animation της GRAACC (βοηθά δωρεάν παιδιά με καρκίνο) που προμοτάρει έναν αγώνα δρόμου 10χλμ. με σκοπό να μαζέψουν χρήματα. 6 εκατομμύρια χρήστες είδαν το μήνυμα σε μια εβδομάδα και προφανώς χωρίς να κοστίσει απολύτως τίποτα!



Advertising Agency: Ogilvy Brazil
Chief Creative Director: Anselmo Ramos
Executive Creative Director: Michel Lent
Creative Directors: Angela Bassichetti, Reinaldo Cesar
Copywriters: Flávio Tamashiro, Nathalie Lourenço
Art Directors: Fernando Passos, Octavio Longatti
Illustrator: Eduardo Tachima
Account: Ana Mahfuz Motion
Designer Supervisor: Rubens Angelo
Motion Designer: Thiago Bancaro
Project Manager: Carolina Coelho
Media: Daniela Machado
IT Development Supervisor: Juscelino Vieira
Published: May 2010

Tide Dirt Magnets: Egg, ketchup, ink, coffee

Σε όλο τον κόσμο βγαίνουν έξυπνες δουλειές για προϊόντα που φτύνουμε στην Ελλάδα. Σιγά μην ασχοληθούν οι mediaδες / accounts / creatives / και πρωταρχικά το marketing / με σκόνες πλυσίματος. Βέβαια, άλλοι παίρνουν ασημένιο στις Κάννες (βλέπε το Skip) με τέτοιες σκόνες και εμείς στην Ελλάδίτσα απλά τρώμε τη σκόνη τους.

Advertising Agency: Leo Burnett, Mumbai, India
Chief Creative Officer: K V Sridhar
Creative Director: Amod Dani
Art Director: Sadanand Narvekar
Copywriter: Amod Dani
Illustrator: Bhushan Patil
Photographer: Avdhut Hembade
Advertiser’s Supervisor: Anoop Abraham
Account Manager: Sharan Sabhachandani
Account Supervisor: Gaurav Lalwani
Other Credits: Pooja Motwani

How The World Spends Its Time Online

Ένα ενδιαφέρον infographic για την κατανομή του χρόνου μας στο internet.

Από το www.visualeconomics.com

Car One - Inheritance

Advertising Agency:	LEO BURNETT ARGENTINA Buenos Aires, ARGENTINA
Creative Credits
Chief Creative Officer:	Seto Olivieri/Pablo Capara
Creative Director:	Luis Sanchez Zinny/Carmelo Maselli
Copywriter:	Luis Sanchez Zinny
Agency Producer:	Federico Puricelli/Francisco Tanto
Advertiser's Supervisor:	Daniel Ferro
Account Supervisor:	Hernan Cuñado
Production Company:	ARGENTINACINE Buenos Aires, ARGENTINA
Director:	Augusto Gimenez Zapiola
Producer:	Nano Tidone/Marcos Landajo
Editor:	Agustin Devitorio
Animation:	Gizmo
Art Director:	Carmelo Maselli
Post Production:	Aldo Ferrari

Brief Explanation:

A man is about to get into his car before his mother calls his mbile phone. They discuss his millionaire uncles' state of health, deciding whether they will receive any inheritance. As they weigh up their chances of being rich the motor car transforms into different cars from modern and luxury to cheap and old.

Titanium cannes 2010 TWELPFORCE Best Buy

Name	Company	Position
Andrew Keller / Rob Reilly / Jeff Benjamin	Crispin Porter + Bogusky	Chief Creative Officers
Evan Fry	Crispin Porter + Bogusky	Creative Director
DJ Pierce, Justin Ebert	Crispin Porter + Bogusky	Associate Creative Director
Jeff Benjamin	Crispin Porter + Bogusky	Inteactive Executive Creative Director
Justin Ebert, David Littlejohn, Tom Pettus	Crispin Porter + Bogusky	Copywriter
DJ Pierce, David Brown	Crispin Porter + Bogusky	Art Director
Kat Street / David Gonsalves	Crispin Porter + Bogusky	Interactive Art Director
Matt Walsh	Crispin Porter + Bogusky	Experience Director
Tiffany Yang	Crispin Porter + Bogusky	Experience Designer
Daisy Chavoshi, Christian Behrendt, Slava Morshch, Leif Abraham	Crispin Porter + Bogusky	Interactive Designers
Greta Ackerman	Crispin Porter + Bogusky	Graphic Designer
Pam Scheideler, Paul Gunnarson	Crispin Porter + Bogusky	Executive Integrated Producer
Brenda Fogg	Crispin Porter + Bogusky	Integrated Producer
Robert Hannau, Peter Nolan	Crispin Porter + Bogusky	Senior Art Producers
Henry-Alex Rubin	Smuggler Productions	Director
Lisa Rich	Smuggler Productions	Executive Producer
Drew Santarsiero	Smuggler Productions	Line Producer
Marcelo Durst	Smuggler Productions	Director of Photography
Lucas Spaulding	Spot Welders	Editor
Dan Pritikin	Mutato Muzika	Executive Integrated Music Producer
Kylee Decker	Crispin Porter + Bogusky	Interactive Media Supervisor

FACEBOOK SHOWROOM / IKEA

Titanium Lion / Cannes 2010

Advertising Agency:	FORSMAN & BODENFORS Gothenburg, SWEDEN
Creative Credits

Name	Company	Position
Mediaedge:cia	Media Agency	-
Lennart Sjöberg	-	Photographer
Sara Zakariasson	IKEA	Advertiser's Supervisor

LIVESTRONG / NIKE LIVESTRONG FOUNDATION

Titanium and Integrated / Grand Prix / Cannes 2010

Advertising Agency:	WIEDEN+KENNEDY Portland, USA
Creative Credits

Name	Company	Position
Mark Fitzloff /Susan Hoffman	Wieden+Kennedy	Executive Creative Directors
Danielle Flagg / Tyler Whisnand	Wieden+Kennedy	Creative Directors
Adam Heathcott / James Moslander / Chris Hutchinson / Ryan O'Rourke	Wieden+Kennedy	Art Directors
Frank Budgen	Wieden+Kennedy	Director
Marco Kaye / Karl Lieberman	Wieden+Kennedy	Copywriters
Ryan Bolls	Wieden+Kennedy	Interactive Producer
Rehanah Spence / Rob Mumford	Wieden+Kennedy	Designers
Dianne Villarreal	Wieden+Kennedy	Account Handler
Ben Grylewicz	Wieden+Kennedy	Agency Executive Producer
Reme DeBisschop / Alex Barwick / Destinee Scott	Wieden+Kennedy	Media Planners
	Anonymous Content / Radical Media	Production Company
Angus Wall	Rock Paper Scissors	Editor
Daniel Sheniak	Wieden+Kennedy	Media Director
Marcelino Alvarez / Shannon Worley	Wieden+Kennedy	Agency Producers
Kyle Valenta	Wieden+Kennedy	Editor
Paulo Ribeiro	Wieden+Kennedy	Planner
Melissa Schoenke	Nike Livestrong Foundation	Marketing Manager (Client)
Sarah Starr	Wieden+Kennedy	Studio Manager
Alex Barwick	Wieden+Kennedy	Associate Media Director
Emily Leonard	Wieden+Kennedy	Media Supervisor
Patty Brebner	Wieden+Kennedy	Post Executive Producer
Felicia Glover	Wieden+Kennedy	"It's About You Films" Agency Producer

Old Spice | The Man Your Man Could Smell Like

Grand Prix/Cannes 2010/Film

Advertising Agency:	WIEDEN+KENNEDY Portland, USA
Creative Credits
Executive Creative Director:	Mark Fitzloff/Susan Hoffman
Creative Director:	Jason Bagley/Eric Baldwin
Copywriter:	Craig Allen/Eric Kallman
Agency Producer:	Erin Goodsell/Ben Grylewicz
Planner:	Britton Taylor
Account Supervisor:	Diana Gonzalez/Jess Monsey
Production Company:	MJZ Los Angeles, USA
Director:	Tom Kuntz
Producer:	Jeff Scruton
Editor:	Carlos Arias, Final Cut
Sound Design/Arrangement:	Lime Studios
Art Director:	Craig Allen/Eric Kallman
Post Production:	Saima Awan
Other Credits:	VFX Company: The Mill, Los Angeles/Producer: Arielle Davis/Ep: Sue Troyan

Brief Explanation:

This TV commercial was created to appeal to men as well as women, showing them both how great a man can smell when they use Old Spice Body Wash.

Volkswagen Golf: Moose, Rock, Tree

Advertising Agency: DDB, Düsseldorf, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Director: Oliver Kapusta/Alexander Reiss
Copywriter: Mihai Botarel
Advertiser’s Supervisor: Hartmut Seeger/Veronika Ziegaus/Luca De Meo
Account Manager: Silke Lagodny/Marie-Louise Jakob
Art Buyer: Anette Gruetter
Art Director: Dan Strasser
Illustrator: The Scope
Photographer: Fotograf Patrick Frischknecht/Okapia/Maground/Getty/Goodstock

Getty Images: 0.0047%, 0.0053%

Advertising Agency: ALMAPBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches/Dulcidio Caldeira
Copywriter: Tales Bahu
Advertiser’s Supervisor: Renata M. Simões
Planner: Cintia Gonçalves
Account Supervisor: Cristina Chacon
Art Director: Marcos Kotlhar/Danilo Boer
Illustrator: Marcos Kotlhar/Danilo Boer/Murilo Salazar/Cheda Name/Vinicius Sousa.
Typographer: José Roberto Bezerra

Rolling Stone Magazine: Aircraft, Road Crossing, Baby, Square Trails, Prism

Advertising Agency: Ogilvy, Frankfurt, Germany
Executive Creative Director: Dr. Stephan Vogel
Creative Director: Helmut Meyer
Copywriter: Taner Ercan/Dr. Stephan Vogel
Advertiser’s Supervisor: Rainer Schmidt
Account Supervisor: Dr. Stephan Vogel
Art Buyer: Christina Hufgard
Art Director: Eva Stetefeld
Photographer: Stockmaterial
Other Credits: Consultant: Peter Heinlein/Georg Fechner

WWF: Shark, Bird

 

Advertising Agency: DDB&CO., Istanbul, Turkey
Creative Director: Karpat Polat
Copywriter: Gokhan Akca
Account Supervisor: Asli Haymana
Art Director: Ali Bati

AUDI Quattro: Banana Squid

Advertising Agency: DDB&CO., Istanbul, Turkey
Creative Director: Karpat Polat
Account Manager: Ela Gokkan
Account Supervisor: Ozlem Delikanli
Art Director: Andres Vergara, Polat Gulkas, Edward Sedelius, Ferhat Deniz Fors

Hellmann's Ketchup: Lion, Polar bear, Crocodile

 

Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Directors: Nicolas Nuemann, Felipe Manalich
Art Directors: Gonzalo Navarro, Alejandro Caputo, Jaime Gonzalez
Copywriter: Nicolas Neumann, Felipe Manalich
Illustrator: Ricardo Salamanca
Account Manager: Loreto Correa
Account Supervisor: Eric Krohn

Canon EOS: Photochains

Brief: Our brief was to promote Canon EOS, a leading brand of DSLR cameras. However, because Canon EOS targets a variety of skill levels within the photography community, we had to create a promotion which would be appealing to all levels – from beginners, to more advanced photographers.
Creative Execution: Our first step was to create a photochain, which we showcased in national television, print and online advertising. This directed people to the photochains website, where they could upload photos to continue the chain we had started. Once online, people could also start their own photochains, or join those created by others. People soon became the medium for the campaign, inviting friends, family and colleagues to join their photochains. As the photochains network grew, we ran real photochains and the photographers who had created them, in our national advertising. This constantly showcased the live network of photochains, integrating the growing community with the advertising itself, as a way to constantly attract a growing audience.

Creative Solution: Our solution was ‘EOS Photochains’ – A new way for people to be inspired, that would literally spread from one photographer to the next as a new creative experience. By transforming photography from something people traditionally do on their own into a unique way to connect with others, Photochains is growing as its own social network of photography, and a new creative experience. Our desired outcome was to create an idea that photographers would embrace in their everyday lives, grew a new community of photography online, and was inextricably linked with the Canon EOS brand. Photochains was created by integrating the advertising, live photochains network and photographers as one.
Results:
Photochains is now growing as its own social media platform which continues to grow with every photo, as a way for Canon EOS to be a brand which stands for creative inspiration. Photochains has created a new way for photographers to connect through photography, as well as a new dialogue between Canon EOS and the photographic community: – 94 photos uploaded every day since launch, which is 4 photos an hour – 12 minutes average time on website – Over 20,000 photos uploaded from around Australia to date – Canon EOS has risen to a record 67% market share in Australia since launch

Advertising Agency: Leo Brunett, Sydney, Australia
Executive Creative Director: Andy DiLallo
Executive Creative Director: Jay Benjamin
Creative Group Head: Michael Canning
Art Director: Kieran Antill
Digital Creative Director/Design: Kieran Ots
Group Account Director: Amanda Quested
Account Director: Jodi McLeod
Director: Daryl Ward (Curious)
Photographer: Sean Izzard (The Pool)
TV Producer: Rita Galiardi
Head of Digital: Dominique Hind
Digital Producer: Tristan Parker
Developer: Nick McGrath
Interface Developer: Keong Seet

Bang & Olufsen: Audio Annual Report

Brief: More than 80 years of Danish craftsmanship have turned Bang & Olufsen into an outstanding premium brand for hifi- and tv-systems. Each product meets highest standards in exclusiveness, quality and innovation. In 2009, Bang & Olufsen launched an expanded innovation campaign, including the introduction of various new products. The annual report 2008/09 should also be presented in a new, exceptional mode, to support the campaign and alter the innovative image of the brand. The target audience consisted of special shareholders and customers.

Creative Execution: The audio annual report perfectly reflects the core characteristics of Bang & Olufsen: quality, innovation and design. Listening to the annual report, the customer/shareholder is able to experience all three of these features: they hear extraordinary sound quality, receive facts and data in a completely new way and obtain an annual report in the form of a design object. Therefore, the idea is highly relevant to the products, and the brand.

Creative Solution: In order to achieve maximum attention and high response rates, we produced the first audio annual report worldwide. The most prominent excerpts of the annual report were interpreted and transferred into music by a renowned opera ensemble. An amazing work of arias, overtures and chorales was created. The premium edition, a design adaptation of the B&O-classic BeoSound 9000, was sent to a limited number of special shareholders and customers. The basic edition, an elegant metal CD case, was sent to selected shareholders and customers. In addition, each package included the complete annual report as a PDF.

Results: The audio version of the annual report lead to extraordinary response rates of 37% for the premium version and 24% for the basic version. Customers, as well as shareholders were enthusiastic about the idea and the high-quality production. At exhibitions, in B&O shops and in investment talks the annual report strongly increased interest for the brand and demand for novelties. Due to the highly positive feedback, an audio version of the upcoming annual report 2009/10 is planned for the international market.

Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alex Schill
Creative Directors: Christoph Everke, Tim Strathus, Matthias Mittermüller
Copywriter: Juliana Hirsing
Art Director: Monika Steiner
Account Supervisor: Ralf Hussar
Production Company: just gmbh
Producer: Christian Geisler
Sound Design: Michael Armann

Nissan: Pole, Cow, Hydrant

Advertising Agency: Lew’Lara\TBWA São Paulo, Brazil
Chief Creative Officer: Jaques Lewkowicz
Executive Creative Director: André Laurentino
Creative Director: Felipe Luchi/Manir Fadel/Luciano Lincoln
Copywriter: Marcos Almirante
Advertiser’s Supervisor: Carlos Murilo Moreno
Account Manager: Alexandre Baroni
Account Supervisor: Fabricio Takahashi
Producer: Marcos Pedra
Art Buyer: Giuliano Springhetti/Alessandra Sarilho
Art Director: Marcelo Rizerio
Illustrator: Marcelo Rizerio

Chocolate With Whisky: Funny Baby

Απίστευτες εκφράσεις οι μπόμπιρες. Έτσι, από μικροί στα βάσανα. Το κακό είναι ότι δεν υπάρχει πελάτης στην Ελλάδα που θα έδινε το ΟΚ για να βγει τέτοια καμπάνια. Ούτε σε εκατό χρόνια.

Advertising Agency: Dentsu, São Paulo, Brazil
Executive Creative Director: Felipe Cama/Alexandre Lucas
Creative Director: Felipe Cama/Alexandre Lucas
Advertiser’s Supervisor: Nicolas Galland
Planner: Flavia Faust
Account Manager: Fabio Britto/Tiago Lara
Producer: Ricardo Lopez
Art Buyer: Ana Luiza Rodrigues
Art Director: Adriano Alarcon
Photographer: Rogerio Miranda/ Cadu Maya
Other Credits: Vice President: Niki Tsuji

LG Mobile Phones: Romance Novel, Mystery Novel, Management Book, Chick Lit

Advertising Agency: Y&R, Jakarta, Indonesia
Executive Creative Director: Sachin Ambekar
Creative Director: Ahmad Fariz
Copywriter: Gloria Martie
Advertiser’s Supervisor: Halim Astono
Account Manager: Wolga Satyanto
Account Supervisor: Hendra Suryakusuma
Art Director: Yerry Indrajaya
Illustrator: Flora Marcella/Budiman Raharjo
Photographer: Handri Karya/Heru Suryoko/ Alex Reagan
Typographer: Yerry Indrajaya

Solidarites: Water Talks

Advertising Agency: BDDP Unlimited, Paris, France
Chief Creative Officer: Guillaume-Ulrich Chifflot
Creative Director: Guillaume-Ulrich Chifflot
Copywriter: Emmanuel De Dieuleveult
Advertiser’s Supervisor: Alain Boinet
Planner: Edouard Sepulchre
Account Manager: Sébastien Thiriet/Anne-Céline Bloch
Account Supervisor: Marco De La Fuente
Producer: Bddp Unlimited
Art Director: David Derouet
Other Credits: Use/Aquascript (Techonology)

English Translation of Main Headlines:
I KILL MORE THAN CANCER
I KILL MORE THAN AIDS
I KILL MORE THAN WAR
I KILL 15 PEOPLE EVERY MINUTE
I AM THE LEADING CAUSE OF DEATH IN THE WORLD
I AM UNSAFE DRINKING WATER
SOLIDARITES INTERNATIONAL

Description of Ambient execution: Solidarités International created a “talking wall of water” to generate public awareness of the devastating impact of unsanitary water. Contaminated water is still the primary cause of death in the world today. Each year, it leads to deadly illnesses in some 8 million people, including 1.5 million children: cholera, typhoid, malaria, diarrhea, trachoma…. To speak out against this tragedy in a totally new way, the humanitarian aid organization, Solidarités International, specialized in meeting people’s most essential needs (including safe drinking water), put together a revolutionary public event featuring a “talking” wall of water. This temporary installation, conceived and designed by us, conveyed poignant messages specifically intended to capture the attention of the many by-passers and to get them to realize the dangers of dirty water, in preparation for the World Water Day on Monday, 22 March 2010.

AT&T World Cup Augmented Reality Banner

Practice your heading skills with this World Cup banner game for AT&T, created out of Digital agency Zugara, BBDO and Zoic Studios. Zugara applied its ZugMo motion capture tech that allows users with a webcam to practice heading in some corner kicks. The banner is currently in rotation at ESPN.com. 

 

Full Credits

Agency:

BBDO New York

Client:

AT&T

Digital Agency:

Zugara

Effects:

Zoic Studios

Date

Jun 17, 2010

Roger Federer for Wilson

Wilson Racquet Sports, a unit of Chicago-based Wilson Sporting Goods, has kicked off a new campaign featuring pro tennis player Roger Federer, who boasts the brand's BLX tennis racquets.

The first of four 45-second spots breaks on TV on June 21. Wilson, however, is previewing the spot online this week on YouTube and on Federer's Facebook fan page, which has more than 3.5 million fans. Doner created the campaign.

TAM Cargo: Business card

Air Cargo business card που μεταμορφώνεται σε κούτα έτοιμη για να τη στείλεις με το αεροπλάνο. Καλό.

Advertising Agency: Y&R, São Paulo, Brazil
Creative Directors: Marco Versolato, Alexandre Vilela (Xã), Felipe Gall
Art Directors: Eduardo Quadra, Eduardo Araujo
Published: 2009

Ciclo Ravena Bike Store: Declaration of Intent

Φόρα το κράνος σου ή γίνει δωρητής οργάνων. Ως ποδηλάτης (πρόσφατος αλλά με κράνος) τη βρίσκω εντελώς to the point.

Client: Ciclo Ravena Bike Store
Agency: Dpz São Paulo
Creatives: José Zaragoza, Fernando Rodrigues e Diego Zaragoza (Creative Director)

Rodrigo Senra (Copywriter), daniel poletto (Art Director)

Country: Brazil

Skip: Black & White

Τέτοιες εξαιρετικές δουλειές για "ποταπά" προϊόντα δεν θα δούμε στην Ελλαδάρα ούτε σε 3 χιλιάδες χρόνια. Εμείς θα δείχνουμε πάντα χαρούμενες νοικοκυρές με μαλλιά από το κομμωτήριο να καθαρίζουν με απόλυτη σιγουριά τα ρούχα που βρομίζουν τα ζωηρά πλην χαριτωμένα κουτσούβελα. Τι ωραία...

The narrator reads a text of a story that is shown in the form of a cartoon in black and white. At the end of the story, the lettering is displayed asking the person to pay attention to the white parts of the same animations and then to follow a new story. At the end of this new story, it is explained that black and white are different stories thus explaining the two products Skip White and Skip Black, each specialists in washing their designated color.

Advertising Agency: BorghiErh/Lowe, Sao Paulo, Brazil
Creative Director: José Henrique Borghi, Erh Ray, Fernando Nobre
Art Director: Piu Afonseca
Copywriter: Pedro Corbett
Production Co & City: Dínamo Filmes
Production Director: Ricardo Carelli
Music & Music Publisher: Saxsofunny/Cesar Brandão
Producer: Equipe Dinamo Filmes
Aired: April 2010

Abdul Skateboarding: Halfpipe

ΚΑΤΑΠΛΗΚΤΙΚΟ!!

Drop the path.

Advertising Agency: Hermandad, Brazil
Creative Director: Paulo Lima
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Planner: Rafael Forti
Illustrators: Illusion Graphics
Published: June 2010

Go South Africa : Short film

Πολύ ωραία τεχνοτροπία με χαρτοκιβώτια.

 
Go South Africa! from Sir Moving Images on Vimeo.

Advertising Agency: Dwarv and Lemz, Amsterdam, The Netherlands
Copywriter: Robin Stam
Director: Robbert-Jan Vos
Animation: Renske Mijnheer

BFF -- Stairs

CHARITY COMMERCIAL FOR THE "BUNDESVERBAND FRAUENBERATUNGSSTELLEN UND FRAUENNOTRUFE" (BFF) Δεν γράφω τι είναι ο οργανισμός για να μη δώσω το video.



Agency: Young&Rubicam
Production: Raketenfilm
Music: Tinseltown

Hand writing emails

Έχουμε ξεχάσει να γράφουμε με το χέρι αλλά με αυτό το apllication της Pilot μπορούμε τουλάχιστον να γράφουμε χειρόγραφα πληκτρολογώντας... Αυτό που κάνει το πρόγραμμα είναι να διαβάζει μέσω webcam το γραφικό σου χαρακτήρα και να τον ψηφιοποιεί. Δείτε εδώ.

MINI vs Porsche

Το marketing δουλεύει καλά στην άλλη πλευρά του ατλαντικού. Εδώ...
Η MINI USA προκαλεί την Porsche USA σε έναν αγώνα στην Ατλάντα στις 21 Ιουνίου.
MINI Cooper S versus the Porsche 911 Carrera S (έχει τα διπλάσια άλογα από το Mini).  Έφτιαξαν σελίδα στο facebook, έβαλαν καταχώρηση στους NY TIMES και απολαμβάνουν τη δημοσιότητα.

Volkswagen Fast Lane

Η Volkswagen ξεκίνησε μια νέα σειρά guerilla ενεργειών για το Golf GTI σε συνέχεια του Fun Theory, ονόματι "Fast Lane: driven by fun". Έχουν ανεβάσει στο youtube ήδη 3 guerrilla stunts και στη συνέχεια θα κάνουν ένα διαγωνισμό που θα καλούν το κοινό να ανεβάσει δικά του video.

The Slide

The Shopping Carts

The Elevator

 

Vince for Eminem's Recovery

Αυτό το Σ/Κ ο Eminem βγάζει το 7ο του άλμπουμ. Για να το προωθήσει online βρήκε αυτόν τον τύπο (Vince the Slap Chopper, γνωστός στο internet) και έφτιαξε ένα γαμάτο infomercial. Καταπληκτική προώθηση νομίζω (όπως και του Ozzy -δείτε εδώ).

Renault Scenic - Raving Rabbits campaign

Έξυπνη, αστεία, φρέσκια, καταπληκτική δουλειά από τους Γάλλους για το Scenic.










Advertising Agency: Publicis Conseil Paris, France
Creative Directors: Olivier Desmetre, Fabrice Delacourt, Olivier Altmann
Art Director: Yves-eric Deboey
Assistant art director: Jean Weessa
Copywriter: Mathieu Degryse
Director: Greg Leborgne
Post production: Nightshift

Dodge Challenger "Freedom"

Over the years the USA has got two things right - cars and freedom. This spot created by Wieden + Kennedy Portland ran in the soccer World Cup match between the USA and England.



Client: Dodge
Agency: Wieden + Kennedy, Portland
Production Company: Biscuit Filmworks
Director: Steve Rogers

Creatives:
Mark Fitzloff, Susan Hoffman (Executive Creative Director)
Aaron Allen, (Creative Director)
Shawn Lacy, Holly Vega (Executive Producer)
Jim Lasser (Art Director)
Greg Rutter (Copywriter)
Ben Grylewicz (Agency Executive Producer)
Mandy Walker (DoP)
Jessica Staples (Agency Producer)

Country: United States of America
Other Credits:Editorial Company: Rock Paper Scissors

Singapore Navy - Find Sgt. Lim

50-meter billboards were placed in high traffic locations, and participants had to scour the billboards for Sgt Lim who was hidden amongst an ocean of decoys. They then had to capture the image on their camera phone and Bluetooth/SMS the coordinates to the Command Centre on the Navy Website – all for a chance to win amazing prizes.



Client: Singapore Navy
Agency: Saatchi & Saatchi Singapore

Creatives:
Richard Copping (Executive Creative Director)
eddie wong, (Art Director)
Jay Tamati, (Copywriter)
Ali Loveday, (Agency Producer)
David Tay, (Account manager)

Country: Singapore

3D Rugby

How could O2 give their customers access to the sell out Six Nations games at Twickenham? They only went in and shot the whole thing themselves and then broadcast it in 3D just for their customers and their friends.

Billboard yourself

"Billboard yourself, you are made of music" Ένα έξυπνο interactive installation, από την Almap/BBDO στη Βραζιλία για το Billboard Magazine.

Heineken lets you design your own six-pack

Η Heineken δημιούργησε μια εφαρμογή που σου δίνει τη δυνατότητα να φτιάξεις το δικό σου six-pack, να βάλεις κείμενο, φωτογραφία, να διαλέξεις το σχέδιο και να το στείλεις όπου θέλεις. Δείτε εδώ

MC Hammer in New Castle Lite Ad

Grand Optical: Zidane – Catch me if you can

O Zidane αφού σταμάτησε το ποδόσφιαρο βγάζει το μεροκάμματό του σε αυτό το χαριτωμένο τηλεοπτικό για τα Grand Optical.


Publicite Grand Optical avec Zinedine Zidane from Lisa Platero on Vimeo.

Music : Guillaume Poyet
Agency: Young & Rubicam Paris
Realisation : Xavier Mairesse
Production : Wanda

Cadbury Flake: Unfold

Cadbury Flake, the iconic British chocolate brand long famed for its Flake Girls enjoying sensual, indulgent moments of pleasure, is launching a new TV campaign, which will air Tuesday 8thJune, 8.30pm on Channel 4. Taking three weeks to create with 200 metres of fabric, the yellow dress becomes an analogy for the beautiful folds of the Flake chocolate itself. As the model spins slowly, the ruffles of her yellow dress swirl around her and delicately envelop her. Created by Fallon and esteemed Director Baillie Walsh, most famous for his stunning cinematic imagery in films such as "Flashbacks of a Fool" with Daniel Craig and the critically acclaimed Oasis documentary, "Lord don't slow me down", the subject of his lens is undoubtedly the sensational dress produced by Couture Designer Anthony Price and donned by ethereal Russian Model Yulia Lobova.

Agency:

Fallon, London

Client:

Cadbury

Director:

Baillie Walsh

Production Company:

Home Corp

Date

Jun 09, 2010

Samsung has converted its 3D projection into the first game-take-over on YouTube

In late May, Samsung was the first to introduce a commercial 3D projection in the Netherlands, adding a whole new dimension to the historic Beurs van Berlage building in Amsterdam. Starting June 7th, this projection will be integrated into the first game-take-over on YouTube. At first, it appears as if a normal video of the projection is being shown. That is until the YouTube page cracks, butterflies start flying out of the projection, and the new dimension of Samsung 3D takes over the page.

UNIQLO LUCKY SWITCH

Καταπληκτική και πρωτότυπη χρήση του Internet για ένα κατάστημα ρούχων. Έφτιαξαν ένα button που σου αλλάζει όλες τις διαφημίσεις ενός site σε προσφορές ρούχων.


UNIQLO LUCKY SWITCH from HN on Vimeo.

Nokia's N8 Foosball Fever - Greatest match ever played?

Να πως γίνεται ένα viral λίγο πριν το mundial. Μπείτε στο youtube για να δείτε τις κινήσεις σε slow motion.

Ping Pong Door

Ποιος δεν θα ήθελε μια τέτοια πόρτα στο γραφείο του?

Το σχέδιο ανήκει σε ένα νέο designer από το Βερολίνο.
Το site του: http://tobiasfraenzel.com/index_en.html

Animated Optical Illusions

Πολύ ωραία animated optical Illusions από έναν τύπο ονόματι brusspup που ασχολείται γενικότερα με illusions. 

Axe Rise Up : Look closely at this guy

Αυτό το πανέξυπνο video θα το δείτε σίγουρα 2 φορές. Έτρεξε την Πέμπτη στη Γαλλία, στα πλαίσια της νέας καμπάνιας του Axe Rise Up. Το Axe Rise Up είναι ένα shower gel, που υπόσχεται ότι σε ξυπνάει οπότε δεν χάνεις την παραμικρή  ευκαιρία, δηλαδή καμιά γυναίκα.

Μετάφραση:
- Look closely at this guy
- He didn't notice the 10 beautiful girls around him. Apparently neither did you.
- Wake up and get ready.
 


Created by Buzzman.

Renault

Get there faster.
Renault Clio RS. 201 HP.

Advertising Agency: Publicis Frankfurt, Germany
Chief Creative Officers: Stephan Ganser, Volker Schrader
Creative Director: Konstantinos Manikas
Art Director: Christian Kuzman
Copywriter: Daniel Steller
Digital Artist: Stefan Sperner

Fundación Altius: Message in a bottle

Advertising Agency: Leo Burnett Iberia
ECD: Chacho Puebla, Rafa Antón
Creative Advisor: Tura
Creative Directors: Fernando Martín, Francisco Cassis
Copywriters: Pablo Cachón, Ana patricia Ortega
Art Directors: Ricardo Sáez, Seve Ruiz
Producers: Natacha Martín, Alvaro Aparicio, Antonio Ojeda.
Músico: Joan Jiménez

BMW JOY 3D: Asia's 1st Interactive 3D Building Projection

Advertising Agency: Publicis, Singapore

TyC Sports: Argentinos

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Executive Creative Director: Martín Mercado
Creative Directors: Diego Tuya, Darío Rial
Photographer: Rolo Pulpeiro
Aired: March 2010