Fantastic Delites: How far would you go?

A different vending machine, designed to test how far will people go for the taste of Fantastic Delites. It seems, pretty far. Nice.



Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Director: Karl Fleet
Digital Creative / Art Director: Oliver Prenton
Digital Creative / Copywriter: Matt O'Grady
Agency Producer: Holly Horne
Account Director: Erik De Roos
Head of Digital: Christian Russell
Editors: David Ngo, Oliver Prenton, Matt O'Grady
Colourist: Craig Field
Production Company: Anifex
Published: July 2012
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DNA Project: Cape Town Station Activation

It seems that South Africans are messing up crime scenes and disturbing evidences. The result: Thousands of criminals escape conviction. The DNA Project set out to educate the public never to interfere with a crime scene. They created a 6x8m canvas out of small white stones. Onto this they spray painted the giant mugshot of a criminal. As people walked over the installation the criminal’s identity became more and more unrecognisable.




Credits:
Advertising Agency: FoxP2 Cape Town, South Africa
Executive Creative Director: Justin Gomes
Art Directors: Reijer Van Der Vlugt, Brendan Hoffmann
Copywriters: Justin Osburn, Kenneth Van Reenen
Installation built by: More Design
Video shot and edited by: NiceOneSteve
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BBVA Foundation - The Little Guy Inside the ATM

Clever use of ATMs to convey the message that 7 out of 10 children in Peru do not understand what they read.



Advertising Agency: Volver d6, Lima, Perú
Creative Director: Gonzalo Figari
Planner: Paco Baró
Copywriter: Frank Martí
Art Director: Natalia Iriarte
Accounts: Najibe Alarcón, Francesca Tubino
Production House: Abrakdabra
Director: José Carlos García
Executive Producer / Art: Pablo “Chuscat” Castillo
Post Production: Abrakdabra
Audio: Hechos Sonoros
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Enersur GDF Suez: Leaving the light off

A book that you can only read in the dark. Nice way to grab the kids' attention about the importance of saving energy.

Advertising Agency: JWT, Lima, Peru
Creative Directors: Fernando Iyo, Javier Graña
Art Directors: Renzo Sanguinetti, Aaron Padin
Copywriter: Jerónimo Pimentel
Illustrator: Diana Aguilar
Photographer: Juan Pablo Aragón
Additional credits: Juan Pablo Peschiera, Luis Vega, Pedro Molina, Sergio Franco
Published: February 2012
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Cinnabon Rolls: Zero Calorie

Cool promo from Cinnabon Rolls. They made people burn the calories before enjoying the rolls. And have fun doing it.



Credits:
ECD: Igor Lutz
Creative Director: Adrian Ely
Art Director: Raluca Stroe
Copywriter: Andrey Yarinich
Event agency: BBDO Fuse
Managing Director: Ivanova Darya
Manager: Berezovskaya Ekaterina
Production company: Ambitiсa
General Director: Victor Shimanovsky
Account Director: Irina Tederson
Head of Projects Department: Svetlana Penkova
Head of Indoor Department: Olga Eldyreva

Gulf News: The Headline News Cup Sleeve

Fresh news, printed on the sleeve of your morning cup of coffee. Smart and useful.
Gulf news, the UAE's leading English daily newspaper teamed up with Tim Hortons, a global coffee chain, to promote Gulf's twitter channel and increase traffic to the Gulf News website. When someone bought a cup of coffee, the headline news of the hour, were printed on the cup sleeve using a special printer that pulled out tweets from the Gulf News Twitter account. The short URL and QR code on the sleeve then directed them to the Gulf News website where they could read the full story.

Credits

Agency: Y&R Dubai
Chief Creative Officer: Shahir Zag
Creative Director/Copywriter: Shahir Zag
Creative Director/Art Director: Joseph Bihag
Copywriter: William Mathovani
Head of Production: Amin Soltani
Agency Producer: Leng Panganiban
Business Director: Zaakesh Mulla
Account Director: Kandarp Baxi
Technical Developer: Pixel Plus Media
Photographer: Mojtaba Komeili/Arturo D. Smith
Editor: Subash Mishra

Cerveza Salta: Rugbeer

A beer vending machine for rugby lovers. It seems that there is a province in Argentina where people like rugby. Salta beer wanted to give rugby fans a unique experience so they created The Rugbeer Machine. A vending machine which you have to tackle hard in order to get a beer. Very engaging.






Advertising Agency: Ogilvy, Argentina
General Creative Directors: Gaston Bigio, Javier Mentasti, Maximiliano Maddalena
Creative Directors: Martín Garrocho, Gastón Schaefer
Copywriter: Ignacio Jardón
Art Director: Diego Bertagni
Production Director: Valeria Pinto
Agency Producer: Alejandro Travaglini
Production House: Hell
Director: Who
Post Production: Control Z
Music: CCCI
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Marcado Magazine: Hope

Nice 3D installation from Mercado Magazine - a journal of analysis of world politics and economics. A monument that changes according to the angle it is viewed from, demonstrates the way the magazine approach each subject through different angles in order to have a full analysis.



Advertising Agency: JWT, Buenos Aires, Argentina
Chief Crative Officer: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Director: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Production: Buenamano Realizaciones
Client Contact: Miguel Ángel Diez
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Coca-Cola: Download Concert

This is how you engage people. A band playing in a concert at 50m height could only be downloaded if the audience entered the site of an online radio station to download the album’s songs with their mobile phones. With each song downloaded, the band played it and came down 10 meters, until they reached ground level with their fans.



Advertising Agency: Ogilvy & Mather, Colombia
Chief Creative Officer: John Raúl Forero
Head Of Art: Juan Pablo Alvarez
Creative Director: Mauricio Guerrero, Diego Cárdenas, Luis Ramírez, Andrés Lamprea
Copywriter: Mauricio Guerrero, Juan Felipe Ardila
Art Director: Diego Cárdenas, Daniel Mora, Juan José Posada
Production Company: Ogilvy Action
Producer: Nicolás Bravo
Account Manager: Manuel Estrada
Film Director: Felipe Cortés
Postproduction: David Studio
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3M Scotch-Brite: Wash Your Bill

Would you wash your dishes instead of paying the bill? It seems that in São Paulo, Brazil they do. And they're having fun doing it. Nice job from Scotch-Brite sponge.



Advertising Agency: Grey 141, São Paulo, Brazil
Executive Creative Director: Pedro Cappeletti
Creative Directors: Pedro Cappeletti, Guy Costa
Art Directors: Diogo Dutra, Daniel Prado, Danilo Matos
Copywriters: Pedro Lazera, Paulo Amaral
RTVC: Daniela Toda
Art-Buyer: Cristiane Medeiros
Graphic Producer: Gustavo Santos
Producer: Fernando Moreira(Media Effects)
Published: Mar, 2012

LYNX ANARCHY: The World's First Invisible Ad

An invisible and very creative installation by Lynx for the promotion of Anarchy. Using special LCD screens they covered the windows of a house in Sydney and the only way you could look inside was by wearing polarized glasses. And, when the client is Lynx/Axe you could easily imagine what was happening inside.



Agency: Soap Creative

IKEA: Chemical Toilet

A nice surprise from IKEA and a great promotion for their bathrooms. IKEA set up a 20 m2 bathroom inside a chemical toilet. In the video you can see the reactions of people entering the chemical toilet and facing a clean IKEA bathroom. All this during the Salone Internazionale del Mobile in Milan. A pay-off clarified the point of initiative and suggested a visit to an IKEA store to discover IKEA’s bathroom lines: “Who said a bathroom should be just a loo?”. Great ambient from 1861United.

Advertising Agency: 1861United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Directors: Serena di Bruno, Francesco Poletti
Art Director: Serena di Bruno
Copywriter: Francesco Poletti
Account Director: Silvia Cazzaniga
Account Supervisor: Matilde Dettin
Senior Strategic Planner: Gaetano De Marco
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Ford: The Parisian Pinball Park

That's the way to park. Bump your car really hard and beat the high score.
To promote Ford's Active Park Assist, Ogilvy Paris set a giant Pinball machine over a free parking space, programmed the bumpers of the front and rear cars and waited for the clumsy Parisian drivers to park their cars. The more they hit the bumpers the highest pinball score they got. Crazy!




Agency: Ogilvy Paris

Domino's Pizza: Safe Sound

That's a funny sound you never heard of. Domino's uses electric scooters in the Netherlands and in order to make them extra safe (the lack of engine sound makes electric vehicles unsafe for pedestrians)  made fake "domino's" sounds. The outcome is a both funny and creative.

Sprite: Shower

Summer is close and this is a great installation for any beach.

Krisbow Ace Hardware: Magical City

Wonderful packaging and in-store promo.

Advertising Agency: JWT Jakarta, Indonesia
Executive Creative Director: Ivan Hady Wibowo
Creative Directors: Leonard Wiguna, Anton Santosa
Art Directors: Sebastian Chendra, Selwyn Irawan
Copywriter: Ratna Puspita
Photographer: Utomo Raharjo / Clarissa Peddy Photography
Digital Imaging Artists: Rudi Harianto, Poso Marwan, Taufik Myman
Producer: Budi Mulianto
Client Service: Reza Fitriano
Published: May 2011
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TNT: Push to add drama

Great ambient from Duval Guillaume Modem for the promotion of American drama station TNT Benelux (Turner Television Network). They placed a red button in a square and urged people to push it to add drama. Then a lot happened. Great stunt.



Agency: Duval Guillaume Modem

TicTac: Flashmob

That's a different flashmob. The don't dance. They don't sing. They just faint. All of them. Just from a single bad breath. Funny.

Stop The Traffik: Girls going wild in red light district

A lot of girls working in Amsterdam's Red Light District are victims of human trafficking. The following ambient campaign surprised a lot of people and delivered the message. It will surprise you too.



Learn more at http://www.stopthetraffik.org/

Agency: Duval Guillaume Modem

City of Vancouver: People are fragile

With the "People are Fragile" road safety program, the city of Vancouver is trying to raise awareness about road safety and ultimately prevent collisions, injuries and fatalities for all road users. They launched the following outdoor and ambient campaign.

Advertising Agency: Hot Tomali, Vancouver, Canada
Creative Director: Thomas Stringham
Art Director: Scott Maddox
Copywriter: Scott Maddox
Graphic Designer: Davinder Deo
Client Team Director: Alex Russell, Mairi Welman
Graphic Designer: Wells Stringham
Agency Producer: Juliana Hendriks
Producer: Sean Frith
Production Company: The Orange Apple
Graphic Designer: Davinder Deo, Wells Stringham
Photographer: Philip Jarmain
Retoucher: Paul Lang
Account Manager: Kyle Stewart
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