Carlsberg: Unbottle Yourself

Carlsberg wants to unbottle the people of Sweden. The problem is that they are probably the most reserved people in the world. So, Carlsberg challenges Sweedes to loosen up and unbottle themselves with the help of Carlsberg's iPhone app. 

From April 5th to April 17th, people will try to complete the 500 challenges required in order to become one of 10 finalists who have a chance to win the ultimate party in Hong Kong.

Check out the site here

Agency: Akestam Holst

Client: Carlsberg

Creative Director: Martin Cedergren

Art Director: Bjorn Gustafsson

Copywriter: Patrick Dry

Creative: Alex Picha

Creative: Ida Tenggren

Creative: Jerker Winther

Creative: Sara Clewemar

Production Company: B-Reel

IKEA: Peace, Love and Storage

Who do you think is messier? Men or Women? IKEA urge you to take sides on their new integrated advertising campaign. 

The campaign, called "Peace, Love and Storage" will launched today, 1st April, in the UK.

It is shot in front of a live audience with four stand-up comedians who debate which sex is messier. With this campaign IKEA highlights how domestic clutter can affect a couple and lead to arguments. The solution is simple. IKEA's storage units can solve this problem and tidy up your house. 

Since we are in 2011, the campaign continues online at IKEA's Facebook where viewers can vote for the sex who think it's messier and submit photos and videos to prove their decision. The Facebook page custom app can also allow them to share their arguments with friends.

And for my Greek friends on marketing and advertising:

Το ΙΚΕΑ, αν και αποδεδειγμένα 100-300% ακριβότερο από το εξωτερικό παίζει χωρίς ανταγωνισμό. Και εγώ από εκεί ψωνίζω γιατί δεν υπάρχει εναλλακτική. Γιατί όμως πρέπει όμως στην Ελλάδα να έχει τέτοια επικοινωνία? Γιατί πρέπει να επιστρατεύεται ο συμπαθέστατος Φερεντίνος για να τρέξει ένα φθηνό λογοπαιγνιακό conceptάκι (που είμαι σίγουρος ότι δεν φτάει η διαφημιστική) και να μην πάρουν σαν παράδειγμα τις καμπάνιες που τρέχουν στο εξωτερικό και να δημιουργήσουν κάτι φρέσκο για μία απόλυτα χαρισματική μάρκα? Είναι θλιβερό να βλέπεις brands που στο εξωτερικό δημιουργούν καταπληκτικές δουλειές -π.χ. η Φάγε πρόσφατα- και εδώ τρέχουν μετριότητες. Είναι ο Έλληνας καταναλωτής τόσο ηλίθιος τελικά όσο τον θεωρούν τα τμήματα marketing και οι διαφημιστικές?

Advertising Agency: Mother, London, United Kingdom
Director: Nick Jones
Producer: Sue Caldwell
DoP: Brett Turnbull
Post production: The Mill
Editor: Tim Hardy
Client: Anna Crona, Marketing Director

Skittles: Cage Cop, Cat, War Finger, Hitchhiker, Girl

Skittles madness goes interactive. Here is five online videos that invite you to touch a dot on the screen with your finger or your thumb. Come on don't be afraid, don't you want to see what happens?

Skittles Touch: Cage Cop

 

Skittles Touch: Cat

Skittles Touch: War



Skittles Touch: Hitchhiker




Skittles Touch: Girl





Advertising Agency: BBDO, Toronto, Canada
Copywriter: Chris Joakim
Art Director: Mike Donaghey
Creative Directors: Carlos Moreno, Peter Ignazi.
Account Management: Chitty Krishnappa, Bhreagh Rathbun
Producer: Ann Caverly
Marketing Management: Dan Alvo, Laura Amantea, Thomas Tse
Directors: Woods & Low
Production house: FamilyStyle
Editing: Poster Boy
Visual FX: AXYZ

CPNB (Collective Promotion Dutch Literature): Written Portraits

Each year CPNB (Collective Promotion Dutch Literature) organises the Dutch Book Week to promote Dutch literature. And every year a specific genre is being profiled. This year the(auto) biography is featured. This is translated in the theme ‘GeschrevenPortretten’, which translates in Written Portraits’. Van Wanten Etcet era created the campaign, which show the different faces behind the (auto) biographies. AnneFrank, Vincent van Gogh, Louis van Gaal and Kader Abdollah (writer of thebiographic Book Week give away). Souverein made the artwork and did an amazingjob creating realistic images. Even original book pages were used for the text inside the portraits to get right structure for each portrait.

Advertising Agency: Van Wanten Etcetera, Amsterdam, The Netherlands
Creative Directors: Markus Ravenhorst, Maarten Reynen
Art Directors: Maarten Reynen
Copywriters: Markus Ravenhorst
Illustrator: Souverein
Published: March 2011

Mercedes-Benz: The Sprinter applies for a job

Tough times to get a job. Even for a hard working van like Splinter. So, why wait and not sent a few job applications?

Lukas Lindemann Rosinski, carved words on the tires of the Mercedes van, send the Splinter on a mud bath and then made it wrote its own application letters.

A very impressive direct mail.
 


Advertising Agency: Lukas Lindemann Rosinski, Hamburg, Germany
Executive Creative Directors: Arno Lindemann, Bernhard Lukas
Creative Directors: Thomas Heyen, Markus Kremer, Jakob Kriwat
Art Directors: Markus Kremer, Damian Kuczmierczyk
Copywriter: Thomas Heyen
Designer: Victor Aloji
Account: Jascha Oevermann
SFX: Thomas Beecken
Producer: Martin Schoen
Director: Marc Bethke

AIDES: Smutley

Smutley, an alley cat with nine lives to spare and promiscuous as hell, nails every species comes in its way.

This is the main character in the new campaign of AIDES, the French non-profit organization for AIDS prevention.

So, although Smutley comes with nine lives you come with just one. Use condoms.

Advertising agency: Goodby Silverstein & Partners

Channel: Coco Mademoiselle - The Film

For all Keira Knightley's fans out there.
The new Channel film with Keraand Alberto Ammann, directed by Joe Wright.
Music : "It's a man's man's man's world" (James Brown, Betty Newsome), performed by Joss Stone.