Budweiser: Poolball

I love new sports. And this really is one I would love to play. Unfortunately I don't live in Buenos Aires.

 
Ogilvy Argentina created for Budweiser a new sport “Poolball” to bring together two great passions of men, nightlife and soccer. 
Two teams of 2 players each, play pool on a 7x3 meters long table, with 15 redesigned soccer balls. The well known pool rules apply, although there is one tiny difference. In “Poolball” you don't use a stick. You use your feet.

You can imagine the setting of the presentation of “Poolball”. Women, music and beer. Lots of it.
Also, they had Fox Sports and ESPN broadcasting live the event. "Poolball" is now touring around bars and pubs of Buenos Aires.



Advertising Agency: Ogilvy, Argentina
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Copywriter: Federico Fragola
Art Director: Tomás Lavagno
General Manager: Germán Yunes
Managing Director: Diego Raspo
Account Director: Georgina Roccatagliata
Account Executives: Giselle Estevez, Jazmín Salas
Production Director: Valeria Pinto
Agency Producers: Federico Faralla, Gaston Sueiro
BTL Producción Director: José Cardelli
BTL Producer: Guillermo Astobiza
Production House: Awards Cine
Table Developers: Sodapasta
Director: Viviano Romero
Executive Producer: Guadalupe Gallardo
Director of Photography: Pablo Iacovone
Edition: Viviano Romero
Post Production: La Sociedad Post
Music Designer: Mariano Iezzi / CCCI
Responsible for the client: Pablo Beltrán

The Quebec Federation of Family Doctors: Fall, Hospital, Mirror (Rip Off ?)

"In Quebec, more than 3 million people are without access to a family doctor. When someone lack access to a family doctor, all his family suffer. Without government funding, this situation will continue to deteriorate."

The art direction is very good, the concept very strong, the message clear. The campaign will surely do its work. Everything would be perfect if the idea was original. But it's not. And I don't know if the agency is aware of it, but when your idea is similar to a Cannes awarded idea then, I get suspicious.

Advertising Agency: BCP, Montreal, Canada

The original Cannes Lions 2009 idea:

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Creative Director: David Bowman
Copywriter: Steven Jackson
Account Manager: Alexandra Klujin
Account Supervisor: Chris Yong
Art Buyers: Skye Houghton, Alice Quiddington
Art Director: Vince Lagana
Photographer: Gary Sheppard
Other Credits: Marcus Thyer @ Cave

Wedding Republic: Ian and Irene - the Unrated Version

For their relaunch, Wedding Republic, an online gift registry service, introduced Ian and Irene, two funny characters who think like a man and woman supposed to think.
Couples who register to Wedding republic, can choose the gifts they want for their marriage and create their ideal wedding registry.



and the story continues...



Advertising Agency: Saatchi & Saatchi, Canada
Executive Creative Directors: Helen Pak, Brian Sheppard
Art Director: Helen Pak
Copywriter: Brian Sheppard
Logo Design: Tyler Serr
Producer: Matt Shipp
Animation: Track & Field
Design Director: Steven Hollman
Animator: Tom Morrison
Audio: Eggplant

Common Sort: 80s, chest, cigarettes, disco, guitar, backstage

Brilliant copy in this retail campaign for Common Sort, a Canadian second-hand clothing store.

Advertising Agency: Grey Canada, Toronto, Canada
Creative Director: Carl Jones
Art Director: Rob Trickey
Copywriter: Chris Tropak
Photographer: Michael Alberstat
Account Supervisor: Paul Forrest
Published: April 2011

Sloggi: Found Camera

Another great viral campaign from Israel for Sloggi underwear.
Instead of making a catalogue they have created a Facebook page where they uploaded photos and videos of beautiful young models in their underwear from a so called lost camera they have found in an airport. The success was imminent. The photos were distributed from wall to wall, to blogs, to sites and so on and so forth.

Advertising Agency: Yehoshua TBWA, Israel
VPCreative: Edo Kariv
Creative Leader: Amit Stoler
Creative Director: Gil Goren
Copywriter: Alon Hadad
Art director: kobi Benwalid
VP Clients: Idit Rozenblum
VP Operation: Ofer Hajayov
Producer: Anat Harari
Supervisor: Hadas Gadish
Account Manager: Elinor Dan

Honda Civic: To Each their Own

Honda says that we're all different. That's why there are five new Civics. To exaggerate their point they've created five really different characters. Mitch the zombie, Aiko the ninja, Cesar the luchador (a Mexican professional wrestler), Teeny the monster and Jack the woodsman.


Song: "Introducing" by Snake & Jet's Amazing Bullit Band


Song: "One Week of Danger" by The Virgins


Song: "All I Want Is You" by Barry Louis Polisar



Song: "Hoodie Ninja" by McChris

 

ManvsMachine: Toyota iQ

Abstract beauty. Toyota iQ interacts with various solid forms and transforms them into wonderful abstract pieces of art.

ManVsMachine is behind this great project. They were commissioned by CHI & Partner to create ten abstract spots that grasps the Toyota iQ's design uniqueness. The spots will be used as sponsored content on channel 4.


MvsM / Toyota iQ from ManvsMachine on Vimeo.


Direction & animation: ManvsMachine
Production company: Nexus
Audio: Echolab