NIKE: Welcome to the #KobeSystem

"Where do you go from the top? You go over the top." Kobe Bryant explains the #KobeSystem: "Success for the Successful is Kobe's winning, results-oriented philosophy on how to adapt to succeed. You're Welcome."

In the latest Nike Basketball TVC for the promotion of Kobe Bryant's new signature shoe, the Nike Zoom Kobe VII., Kobe Bryant speaks before an audience that includes a series of celebrities like billionaire Richard Branson, rapper Kanye West, NFL Hall of Famer Jerry Rice, comedian Aziz Ansari and others (full list below).


The campaign includes a series of videos on youtube.




The very impressive audience includes:


Aziz Ansari, Acclaimed comedian and actor
Richard Branson, Entrepreneur and philanthropist
Landon Donovan, International soccer star
Larry Fitzgerald, All-Pro football player
Jerry Rice, Hall-of-Fame football player
Tony Robbins, Motivational speaker and best-selling author
Paul Rodriguez, Skateboard extraordinaire
Hope Solo, Gold-medal winning soccer player
LeeHom Wang, Award-winning Chinese entertainer
Kanye West, Multi-platinum recording artist
Serena Williams, Grand Slam tennis champion

Lurpak: Lightest Spreadable

Another great spot from W&K for Lurpak butter. All the elements are here: Rutger Hauer's voice, close ups, beautiful colours (the red cabbage is perfect). If you have missed Lurpak's Kitchen Odyssey then click here.



Advertising Agency: Wieden+Kennedy

LG: thief caught on cam Viral

Viral film from LG to show how slim their TVs are.

Heineken: U-code

Heineken though of a new way to make people interact more easily in music festivals. They created U-codes -personalised QR codes- at the Heineken Open’er Music Festival. People could print their personal statement in a QR code and ware it so others could scan it and read it. A clever way to interact and connect with complete strangers. The success was imminent.



Agency: Leo Burnett Warsaw
Creative Director: Paweł Heinze
Copywriter: Anna Gadecka, Kamil Kowalczyk
Art Director: Yigit Unan, Nina Lupinska, Robert Chudzik
Account Manager: Jacek Pilachowski
Account Executive: Dominika Gowik
Photographer: Lukasz Murgrabia
Art Buyer: Monika Jaworska
Production Company: U-boot

Fundacion Padre Hurtado: Beaten, Drunk, Prostitute

Strong visual.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Directors: Alvaro Becker, Francisco Cavada
Art Director: Sergio Araya
Head of Art: Emerson Navarrete
Illustrator: Gonzalo Arevalo
Published: December 2011
via

Corre Cutia Bookstore: Catchy Stories

If your read a lot you have to love these ads.

Advertising Agency: Lápisraro Comunicação, Belo Horizonte, Brazil
Creative Directors: Carla Madeira, Cristina Cortez
Art Director: Francisco Valle
Copywriter: Gustavo Costa
Illustrator: Francisco Valle
Published: December 2011
via

Kleenex: Feel Good

Kleenex in Israel tracked down those who posted about their flu on their Facebook wall and send them a special Kleenex help kit. The results?
• 50 kits were sent—50 follow-up Facebook posts
• 650,000 impressions
• 1,800 interactions

Not bad for a tiny budget. Nice idea from Smoyz.



Advertising Agency: smoyz, Israel