Marcado Magazine: Hope

Nice 3D installation from Mercado Magazine - a journal of analysis of world politics and economics. A monument that changes according to the angle it is viewed from, demonstrates the way the magazine approach each subject through different angles in order to have a full analysis.



Advertising Agency: JWT, Buenos Aires, Argentina
Chief Crative Officer: Gonzalo Vecino, Pablo Alvarez Travieso
Executive Creative Director: Gonzalo Vecino, Pablo Alvarez Travieso
Creative Director: Ariel Abadi
Art Director: Fernando Zagales
Copywriter: Juan Mesz
Account Supervisor: Carlos Nesci
Account Manager: Eliana Garcia
Producer: Fabián Catanese
Production: Buenamano Realizaciones
Client Contact: Miguel Ángel Diez
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Hotwheels: Vintage collection

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Group Creative Director: Sukesh Kumar Nayak
Art Directors: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar
Copywriter: Sukesh Kumar Nayak
Producer: Emily Ho, Eric Gan / Studio 31
Photographer: Sean Eng / Studio 31
Retoucher / Production: Studio 31
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Coca-Cola: Download Concert

This is how you engage people. A band playing in a concert at 50m height could only be downloaded if the audience entered the site of an online radio station to download the album’s songs with their mobile phones. With each song downloaded, the band played it and came down 10 meters, until they reached ground level with their fans.



Advertising Agency: Ogilvy & Mather, Colombia
Chief Creative Officer: John Raúl Forero
Head Of Art: Juan Pablo Alvarez
Creative Director: Mauricio Guerrero, Diego Cárdenas, Luis Ramírez, Andrés Lamprea
Copywriter: Mauricio Guerrero, Juan Felipe Ardila
Art Director: Diego Cárdenas, Daniel Mora, Juan José Posada
Production Company: Ogilvy Action
Producer: Nicolás Bravo
Account Manager: Manuel Estrada
Film Director: Felipe Cortés
Postproduction: David Studio
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3M Scotch-Brite: Wash Your Bill

Would you wash your dishes instead of paying the bill? It seems that in São Paulo, Brazil they do. And they're having fun doing it. Nice job from Scotch-Brite sponge.



Advertising Agency: Grey 141, São Paulo, Brazil
Executive Creative Director: Pedro Cappeletti
Creative Directors: Pedro Cappeletti, Guy Costa
Art Directors: Diogo Dutra, Daniel Prado, Danilo Matos
Copywriters: Pedro Lazera, Paulo Amaral
RTVC: Daniela Toda
Art-Buyer: Cristiane Medeiros
Graphic Producer: Gustavo Santos
Producer: Fernando Moreira(Media Effects)
Published: Mar, 2012

Hellmann's: Recipe Receipt

A different and clever in store promotion from Ogilvy Brazil. They didn't place a discount sticker to push sales. They've found an innovative way to broaden the uses of Hellmann's mayonnaise. They installed a software in 100 super market cash registers which recognised Hellmann's and combined the other products the client bought to print out a custom recipe.



Advertising Agency: Ogilvy, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Directors: Eduardo Marques, Rubens Filho
Copywriters: Eduardo Marques, Rico Lins, Claudio Lima
Art Directors: Rafael Rizuto, Raphael Lucone, Guilherme Nóbrega
Producers: Juscelino Vieira, Mauricio Granado, Nana Bittencourt
Project Management: Paula Santana
Account Supervisors: Luiza Carvalho, Stefane Rosa
Advertiser's Supervisors: João Campos, Julio Campos, Bianca Shen
Account Director: Daniela Glicenstajn
Production Company: Bossa Nova Films
System Company: Zanthus
Motion Designers: Guilherme Todorov, Tulio Inoe
Sound Production: Jamute

MTV: There is no sex in heaven

"There is no sex in heaven. Stay alive. Use a condom." Fresh approach and good illustrations.

Advertising Agency: Loducca, São Paulo, Brazil
Chief Creative Officer: Guga Ketzer
Creative Director: André Faria, Cássio Moron
Art Director: Cássio Moron
Copywriter: André Faria
Illustrator: André Maciel
Published: May 2012
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Absynthe Minded: Case The Most Exclusive Video Ever

Ingenious idea. Absynthe Minded, a big band in Belgium but unknown to the rest of Europe wanted to get airplay on abroad stations. So, mortierbrigade agency, created "The Most Exclusive Video Ever". A video that could only be seen if the song got played on the radio due to an audio watermark. And then, they let social media do their miracle. People spammed DJs and radio stations on Twitter to play the song and the whole thing got started. The song was played every hour somewhere in Europe and 212.000 Europeans visited the band's site to watch the video.







Advertising Agency: mortierbrigade, Brussels, Belgium
Creative Director: Jens Mortier, Joost Berends, Philippe De Ceuster
Art Director: Tim Arts, Stefan van den Boogaard
Producer: Emilie Kino, Jonathan Wieme
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