Carrefour: The 50th Years Race

The very first hypermarket accessible with the google street view technology was created by Carrefour to celebrate 50 years since the opening of the first hypermarket on 1963. Users explored the hypermarket to find hidden gifts. An integrated campaign allowed them to use mobiles, tablets, online and life size displays.

Credits:
Advertising Agency: Cake, Paris

Zulu Alpha Kilo: The wall

Concepts on an agency's wall fight about which is the best. It's impossible to be in the advertising sector and don't laugh with this spot by Zulu Alpha Kilo. They are nominated for both Agency of the Year and Digital Agency of the Year and this short video is their response for a company presentation.

Credits:
Advertising Agency: Zulu Alpha Kilo, Toronto, Canada
Creative Director: Zak Mroueh
Copywriters: George Ault, Nick Asik
Art Director: Mooren Bofill
Agency Producer: Tasha Dean & Bette Minott
Account Team: Jessica DeSantis
Production House: TOUCHPOINT Films
Director: Matthew Atkinson
Executive Producer: Kevin Saffer
Director of Photography: Rob Scarborough
Camera Assistant: Alex Ordanis
Production Coordinator: Russell Saffer
Editing Company: PosterBoy
Editor: Danica Pardo
Online Artist: Steve McGregor
Video Post Facility: Alter Ego
Colourist/Transfer: Tricia Hagoriles
Audio Post Facility/Music House: Pirate Toronto
Audio Directors: Steve Gardner & Tom Goudie
Audio Engineer: Spencer Hall & Ian Boddy
Audio Producer: Kate Goora-Fried

AIDES: Woody

Sometimes, you can lie without knowing it. The film Woody, finds a woman and a man in an one night stand and the man turns to Pinocchio. The new campaign for the French HIV awareness organization AIDES is trying to get people's attention to the fact that there are around 650.000 people in Europe with HIV without knowing it and they should always use protection.

Credits:
Advertising Agency: TBWA/Paris
Client:AIDES
Creative Director: Jean-Francois Goize
Art Director: Matthieu Darasse
Copywriter: Alban Gallee
Head of TV: Maxime Boiron
Agency Producer: Guillaume Faurel
Production Company: Control
Director: Marc&Ish
Special Effects: Jean-Christophe Spadaccini
Special Effects: Nomansland FX
Special Effects: Mikros
Music: Else
Sound Director: Fabrice Pouvreau
Sound Director: Valery Pellegrini

Electrolux UltraCaptic: The world's first vacuum art

Thai artist Chalit Nakpawan created "Power", the world's first work of art from a vacuum cleaner. The editing is very good, giving you the illusion that the vacuum creates the art. The Electrolux UltraCaptic model has an innovative system called Compact & Go feature, which compresses dust and dirt in a unique container to prevent it from diffusing in the air. Great work from Saatchi & Saatchi Thailand.

Credits:
Agency: Saatchi & Saatchi Thailand
Creative Group Head: Papop Chaowanapreecha
Art Directors: Shayne Chomchinda, Kajohnchai Rodklongtan, Patharaporn Khunchon, Weerayut Angkharach
Copywriters: Ranongsak Tanoparat, Chavanon Tantisiriseranee
ECD: Joel Clement
Agency Producer: Aitthipat Boonkumol
Artist: Chalit Nakpawan
Production Company: Wakeup Rabbit
Director: Pagorn Jungrungruang
Assistant Director: Thitipong Pimolwetkul
DOP: Chalongwut Chorruangsak
Production Manager: Nuttheera Payakken
Producer: Athip Vichuchaianan
2nd Camera: Siriwat Seesaeng
Editor: Wisarut Deelorm

Asics: Ryan Hall Treadmill Challenge

Marathon runners run must faster that you may think. Asics, the sponsor of Ryan Hall, the fastest marathon runner in America, with a finishing time of 2:04:58 at the 2011 Boston Marathon, game New Yorkers the chance to run at Hall's pace. They used a flatbed truck with a treadmill on the back, set to run at 12.6 MPH, or 4:46 per mile, Hall's average pace. It seems that those who took the challenge had a lot of fun.

Credits:
Advertising Agency: VITRO, USA
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Art Director: Will Roth
Copywriter: Dave Kuhl
Production Director: Michael Berberick
Production Lead: Cristi Perkins
Director of Broadcast: Mickey Strider
Editor: Dave Friz

Lowe Roche: Advertising Professionals

Funny facts about Canadian advertising professional but I am sure they could be universal. OK let's start with the basic fact. We drink. All of us. In Canada, people who work in advertising drink 9 times as much bourbon as the average Canadian. And 49.1% drink wine weekly. They also watch porn 1.7 times more than the average Canadian, they also mute the sound in TV commercials 1.6 times more.
Lowe Roche stuffed this video with facts about all of us. Enjoy!

Credits:
Agency: Lowe Roche
Co-Creative Director: Jane Murray
Co-Creative Director: Mark Mason
Copy Writer: Jeremy Richard
Junior Copy Writer: Jason Soy
Art Director: Matthew Camara
Agency Producer: Shannon Farrell
Strategic Planner: Jonathan Daly
Post Production: Married to Giants
Editor: Monica Remba
Editor’s Assistant: Alain Elliott
Online & Motion Graphics Artist: Trevor Corrigan
Online Assistant: Sheenah Jennings
Executive Producer: Denise Shearer
Audio House: Keen Music
Music Producer: Matt Redman
Music Producer: Thomas Neuspiel
Audio Mixer: Andrew McCready
VO: Aaron Abrams

Sony 4K: Four times the detail

Amazing spot from Sony that illustrates perfectly the 4K experience. They made 8 million petals to erupt from a volcano in Costa Rica, making the environment fill with magestic colors, thus symbolizing the 8 million pixel display on 4K TVs. More amazing is the fact that this are real petals. See this in Full HD or find a 4K and watch it in 3840 x 2160.