Coke Zero: What do pétanque, knitting and fishing have in common?

Zero. A magic number which when added it can mean nothing or change everything. In Duval Guillaume's latest stunt for the Coca-Cola Zero "Just Add Zero" campaign they did just that. They added zero and changed everything.

They asked ordinary people playing pétanque, knitting and fishing to film them. As you can imagine all of these hobbies have non-to-a-few spectators only. Then they added zero. 6 spectators became 60 then 600. Fishermen, knitting ladies and petanque players felt like superstars when, out of nowhere, supporters started to appear, cheering, creating a crazy atmosphere. (Thanks Sophie)

Advertising Agency: Duval Guillaume Modem

Polar Beer: Polar Cell Phone Nullifier

The problem: smartphones in a bar. The solution: The Polar Cell Phone Nullifier. People tend to go to a bar but instead of talking with their friends they get absorved by their smartphones. So, Polar, a Brazilian beer brand teamed up with creative agency Paim Comunicação and made a beer cooler that blocks 3G, 4G, Wi-Fi and GSM signals to any device within a 1.5 meter radius.

Credits
Advertising Agency: Paim Comunicação, Porto Alegre, Brazil
Creative Directors: Rodrigo Pinto, Carlos Thunm
Copywriters: Márcio Blank, Rodrigo Rocha
Art Director: José Pedro Bortolini
Head of Digital: Willian Zanette
Social Media Manager: Pedro Migotto
Agency Producers: Ana Paula Luce, Juliana de Barros Lima, Lucas Holderbaum
Graphic Designer: José Pedro Bortolini
Art Buyers: Marta Mendonça, Alexandro Souza, Daniela Pertille
Account Manegers: Daniela Flores, Mariana Balestra
Media Buyers: Claudia Mello, Patricia Angeletti
Account Planning: Eduardo Flores, Henrique Scholz
Technical Producers: Álvaro Heller, Diogo Thum de Oliveira
Photographer: Complex Studio Image
Production Company: SQMA Film Delivery, TGD Films
Film Director: Guilherme Petry
Music&Sound: Batuque Música, Loop Reclame

P&G Thank you, Mom: Tough Love

The world’s toughest moms, raise the world’s toughest kids. Wieden + Kennedy, Portland made another great spot in the P&G Thank you, Mom campaign. This time for the Paralympic Games. The comments of moms in the thank you mom facebook page show how moms appreciate this spot. They feel that P&G honors them.

"You could have protected me. You could have taken every hit. You could have turned the world upside down so that I would never feel pain. But you didn't. You gave me my freedom because you were strong. And now, so am I." The narration comes from the Paralympic snowboarder Amy Purdy.

Credits:
Advertising Agency: Wieden + Kennedy Portland

DHL: Trojan Mailing

Guerilla marketing at its best. DHL made its rivals UPS, TNT and DPD advertise DHL's services. They hired the competition to deliver large black packages taped all over with thermoactive foil. When competitors went to deliver the packages, the heat worked its magic and the message DHL is faster appeared.

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Creative Directors: Holger Oehrlich, Philipp Barth
Art Director: Raphaela Sigg
Copywriters: Kai Schmelzle, Jan-Erik Scheibner
Director: Tim Steffan
Editor: Tim Steffan
Project Manager: Susanne Barthel
Additional credits: Till Beckert
Published: January 2014
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Galaxy Tab Pro 10.1 mocks Apple's Pencil ad

I love the way Samsung mocks Apple products and fanboys. In case you don't remember check here and here. Now, Samsung takes Apple's Pencil ad that featured the iPad Air which is thinner than a pencil and compares it with the new Galaxy Tab Pro 10.1 which is thinner that the iPad. The Galaxy Tab features a 2560-by-1600 at 299 ppi screen compared to the iPad Air’s 2048-by-1536 resolution at 264 ppi. It also has multitasking abilities.

Then, the mocking continue. Now it's iPhone's 4.0" non-HD turn to be humiliated by the 5.7'' HD Galaxy Note 3. We see the 2 phones side by side and LeBron James working his magic.

Coca-Cola: Social Media Guard

Coca Cola has found the perfect way to take the social out of media and put it back into your life. The Social Media Guard. Actually it is a dog neck collar painted in Coca Cola's red. It seems that the world spends 4 millions years online every month, so grab the Coke's Guard and put your smartphone down.

Terre des Hommes: Sweetie Case film

Webcam Child Sex Tourism (WCST) is spreading like an epidemic. Men from rich countries pay children in poor countries to perform sexual acts in front of webcams. While there are tens of thousands victims every day, there are only 6 convictions.

Lems, an Amsterdam based creative agency wanted to help so they teamed-up with Terre des Hommes Netherlands and they really helped. Not with an advertising campaign but with hard work that brought real results.

They developed "Sweetie", a 3D model that looked like a 10-year-old Filipino girl, interacted with over 20,000 predators, gathered incriminating evidence for 1,000 predators from 71 countries and urged goverments to act upon this. They managed to make Webcam Child Sex Tourism a globally recognized problem, make the Philippines national police consider it as the No1 crime, bring predators to justice and save children.

Excellent work from Lems.

Terre des Hommes - Sweetie Case film from Lemz on Vimeo.

Credits:
Advertsing Agency: Lems