Bosch glides through your home one night... to vacuum

Bosch's employees break in your house, at night, while you sleep, to vacuum! Yes, you've read that right. BBDO Belgium challenge was to prove that the new Bosch Relaxx'x ProSilence vacuum is incredibly quiet so they send 2 guys to open two houses and vacuum them without waking the occupants. Then they went back in the morning to show to the house owners what they've done. Definitely a new approach to vacuum advertising.

Credits
Advertising Agency: BBDO Belgium
Creative Director: Sebastien De Valck, Arnaud Pitz
Art Director: Frédéric Zouag
Copywriter: Nicolas Gaspart
RTV Producer: Nicolas Van Poeck
Account Supervisor: Kris Van den Brandt
Advertiser Supervisor: Dimitri Peeters, Bosch, Jette, Belgium
Director: Hans Buysse
Producer: Hans Buysse
Production Agency: PIMPZ

Ikea: There's no bed like home

A dreamy spot from Ikea with A woman falling from the sky in various beds until she wakes up in her own. The wonderful voice over is actually a reading from Shakespeare's The Tempest Act 4, Scene 1, 140.

The "Beds" spot is the third instalment of The Wonderful Everyday campaign which looks at the spaces in the home where our days begin and end: the bedroom and the bathroom. Places that serve our basic everyday needs. They are the private comfort zones in the home where we wake up and get dressed for the day ahead, then undress, recharge and relax in the evening. They are the most essential rooms in the home yet they are often the most neglected.

The Tempest. Act 4, Scene 1, 140. Prospero to Ferdinand:

Our revels now are ended. These our actors,
As I foretold you, were all spirits and
Are melted into air, into thin air.
And like the baseless fabric of this vision,
The cloud-capped towers, the gorgeous palaces,
The solemn temples, the great globe itself—
Yea, all which it inherit—shall dissolve,
And like this insubstantial pageant faded,
Leave not a rack behind. We are such stuff
As dreams are made on, and our little life
Is rounded with a sleep.

Credits:
Advertising Agency: Mother, London
Director: Juan Cabral (MJZ)
Creatives: Diego Cardoso de Oliveira, Caio Gainnella
DOP: Eric Gautier
VFX: MPC
2D Creative Director: Bill McNamara
Colourist: Jean-Clément Soret
Voice over: Prunella Scales

Undress me: a film by Tatia Pilieva for Masters of Sex

If you don't live under a rock you most certainly have seen Tatia Pilieva's "First Kiss" for Wren. Now, the director asked strangers to undress each other and get in bed. Nothing else. The story goes in a similar way. People are feeling awkward a first but as they begin undressing things heat up.

Tatia Pilieva made this film in collaboration with Showtime for the promotion of the sevond season of Masters of Sex.

Credits:
Director: Tatia Pilieva
Music: "Before I Fall" (feat. Sami Freeman) by Latch Key Kid

Yugoslav Drama Theatre: Taxi Drama

Imagine entering a cab and the taxi driver started a monologue from Shakespeare and Dostoyevsky. A wonderful idea from McCann Belgrade for Yugoslav Drama Theatre. 3 funny videos with 3 professional actors disquised as cab drivers. Lucky passengers got free theater tickets and Yogoslav Drama Theatre a lot of YouTube views.

Credits:
Client: Yugoslav Drama Theatre
Agency: McCann Belgrade
Copywriters: Nemanja Stankovic, Bojan Babic, Milena Kvapil
Art Director: Marija Milankovic
Strategic Planner: Katarina Pribicevic
Creative Director: Vladimir Cosic
Social Media: Danka Hasanovic, Zorana Stankovic
PR: Ljiljana Radosavljevic, Marija Vicic, Radisa Kricak, Anja Kosanovic
Production: Emote productions

Hyundai Genesis: The Empty Car Convoy

Very impressive stunt filmed at Hyundai's Mojave Desert test track, to showcase the new technologies of the new Genesis 2015.

We see a big truck and 6 cars behind it moving in one lane. 5 of the drivers climb out of the sunroof and make a jump to a moving truck. Stuntman Buddy Joe Hooker stays in the lead car behind the truck. He puts on a blindfold, folds his arms to his chest and he lets ASCC(Advanced Smart Cruise Control), AEB(Automatic Emergency Braking System), and LKAS(Lane Keep Assist System) work their magic when the truck hits the brakes.

This kind of stunts are Volvo's game but Huyndai's Empty Car Convoy will surely be a viral hit.

Dtac: The power of love

In this heartwarming spot, we see a father who doesn't know how to make his newborn stop crying. So, he does what you imagine. He calls his wife. She starts singing to the baby then they play some penguins cartoon but non of it is working. Technology fails. But love succeeds.

Technology can never replace love. And this is coming from a tech company. Good work from Y&R Thaland.

Credits:
Campaign: dtac “The Power of Love”
Agency: Y&R Thailand
Chief Creative Officer: Trong Tantivejakul
Art Direction: Panumas Tasila
Art Director: Trong Tantivejakul, Kumphol Witpiboolrut
Copywriter: Trong Tantivejakul, Kumphol Witpiboolrut
Account Manager: Jindarat Udomthanapat
Production Company: Sunshine-etc Co., Ltd.
Producer: Khanuengnit Wichitsakonkit
Director: Kumphol Witpiboolrut
Director of Photography: Prapope Duangpikool
Lighting Direction: Udom Pinthong
Cameraman: Prapope Duangpikool
Cameraman#2: Akkarapong Kusakul
Editing: Manop Boonwipas
Music: Cine Digital Sound Studio Co., Ltd
Sound Design: Terdsak Janpan
Post Production: Posters Co., Ltd.
Animation: Anto co.,Ltd

Ikea built an entire website inside Instagram

Cool and innovative work from Russian agency Instinct for IKEA. They launched a fully functional website inside Instagram to showcase IKEA's 2104 PS collection. Users can go to ikea_ps_2014 Instagram account and see 12 image tabs that represent the categories then click any of them to go to the items. Each of the 34 items has its own Instagram account. The agency used the tagging feature in order to give to the users an easy navigation.

The concept of 2014 PS collection, which was created by 14 young designers, is "Always on the move" and this Instagram site that works seamlessly on smartphones is the perfect way to reach the collection's target group.

IKEA PS: Instagram Website from Instinct on Vimeo.

Credits:
Advertisign Agency: Instinct BBDO, Moscow
Roman Firainer, Yaroslav Orlov – Creative Directors
Nikolai Fabrika – Digital Creative Director
Timur Abdusheev, Max Demkin – Art Directors
Dmitry Moiseev — Copywriter
Matthew Choudnovski — Strategic Planner
Natalya Ametova — Account Director
Vera Ulitenko — Senior Account Manager
Ksenia Goldberg — Account Manager