Stylish Soda: Jean Paul Gaultier for Diet Coke

Jean Paul Gaultier designed 2 limited edition bottles for Diet Coke: "Day" and "Night". This is his first work as creative director for Diet Coke.

Ford: The Parisian Pinball Park

That's the way to park. Bump your car really hard and beat the high score.
To promote Ford's Active Park Assist, Ogilvy Paris set a giant Pinball machine over a free parking space, programmed the bumpers of the front and rear cars and waited for the clumsy Parisian drivers to park their cars. The more they hit the bumpers the highest pinball score they got. Crazy!




Agency: Ogilvy Paris

Domino's Pizza: Safe Sound

That's a funny sound you never heard of. Domino's uses electric scooters in the Netherlands and in order to make them extra safe (the lack of engine sound makes electric vehicles unsafe for pedestrians)  made fake "domino's" sounds. The outcome is a both funny and creative.

Sprite: Shower

Summer is close and this is a great installation for any beach.

Agência CASA: Timesheets = Free beer

The Brazilian spirit. Agência CASA turned one of the most boring things, filling the time sheet, into a funny process. When 100% of the time sheets are complete, an electronically locked fridge opens and everyone gets free beers. CASA is one of JWT Worldwide’s digital and innovation hubs.



http://www.jwt.com/agenciacasa

Sortable.com: How Green Is Your iPad?

Impressive -or depressing- facts for the new iPad and its environmental footprint. The following infographic from Sortable.com, published on Mashable is very interesting. The new iPad emits 180 kg of CO2. Its a lot if you compare it with iPad, 130 kg and iPad2, 105 kg of CO2. Just imagine that the emissions of all iPads sold equals the total CO2 emissions of 1.265000 cars in one year.

Ray-Ban: Dancing, Short Skirt, Kiss, Lovers, Rainstorm, Rapper, Volunteer

Advertising Agency: Marcel, Paris, France
Executive Creative Director: Erik Vervroegen
Worldwide Creative Director: Erik Vervroegen
Head of strategic Planning: Rob Klingensmith
Worldwide Account Director: Alberto Scorticati
Creative Director: Dimitri Guerassimov, Eric Jannon
Art Director: Bastien Grisolet, Anaïs Boileau, Souen Le Van
Copywriter: Martin Rocaboy
Account Director: Shannon Eddy
Account Executive: Julie Amen, Rodolphe Pedrono
Global Print Manager: Jean-Luc Chirio
Art Buyer: Lauriane Dula
Executive Producer: Thomas Geffrier
Photographer: Mark Seliger
Producer: Ruth Levy
Costume Designer: Arianne Phillips
Hair Stylist: Terry Millet
Make-up Artist: Kathy Jeung
Set Designer: Rick Floyd
via

Heineken: Keep it legendary

A great spoiler killer app for soccer fans. Heineken, thought of all American soccer fans who want to see UEFA Champions League games but, unfortunately for them, they are working due to the time difference. They created "Keep it Legendary", a set of apps on their facebook page. It includes "Fever Keeper" a spoiler killer app that blocks all info about the games, before, during and after so that people stay unaware of the result. The other app is "Venue Locator" and with it you can plan to see the game with your friends.



Agency: The Vidal Partnership

LG Home Theater 3D: Different Sides, Forest, Kill, Pretty

What a clever way to visualize 3d sound.

credits
Advertising Agency: Y&R Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Victor Santanna, Jorge Iervolino
Art Director: Guilherme Rácz
Copywriter: Lucas Casão
Photographer: Lúcio Cunha
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Sandra Borges, Julia Altenhofen
Planner: Fernanda Flandoli, João Gabriel, Rafael Rossi
Media team: Gustavo Gaion, Gabriela Ben David
via

Krisbow Ace Hardware: Magical City

Wonderful packaging and in-store promo.

Advertising Agency: JWT Jakarta, Indonesia
Executive Creative Director: Ivan Hady Wibowo
Creative Directors: Leonard Wiguna, Anton Santosa
Art Directors: Sebastian Chendra, Selwyn Irawan
Copywriter: Ratna Puspita
Photographer: Utomo Raharjo / Clarissa Peddy Photography
Digital Imaging Artists: Rudi Harianto, Poso Marwan, Taufik Myman
Producer: Budi Mulianto
Client Service: Reza Fitriano
Published: May 2011
via

IKEA: Smallest store in the world

2.800 products in a 300 x 250 pixel web banner. This great banner that you can play with here
shows that no matter how cramped your space is, there’s always a solution. There must be so much work behind this.


The smallest IKEA store in the World from IKEA on Vimeo.

P&G London 2012: The hardest job in the world

A tribute to moms. The hardest job in the world, but at the same time, the best job in the world. Wieden + Kennedy launched the P&G "Thank you, Mom" campaign for the London 2012 Olympic Games with a 2 minute film.

A very emotional film directed by Alejandro González Iñárritu (Babel, Biutiful, 21 Grams). It was shot on 4 continents and features local actors and athletes from each location—London, Rio de Janeiro, Los Angeles and Beijing.
You can also say thank you at www.facebook.com/thankyoumom



Advertising agency: Wieden + Kennedy
Director: Alejandro González Iñárritu

Aides: Sex map

Advertising Agency: Goodby Silverstein & Partners, San Francisco, USA

Stop Bechir: Dream on - Dictators don't just stop

A campaign from TBWA paris to help stop the dictator Omar al-Bechir, the President of Sudan.



Advertising Agency: TBWA Being, Paris, France
Creative Director: Thierry Buriez
Art Director: Stéphane Sacuto
Copywriter: Kate McMullen
Brand Manager: Marie Reynaud
TV Production: Hervé Dommange
Sound Producer: Fabrice Pouvreau
Production Company: Blue Film
Producer: Philippe Garnier
Director: Bertrand Touchard / InDaPROD
Producer: Philippe Garnier
Voice-over: Charlotte Rampling

BMW with Backup Sensors: Kid

Advertising Agency: Ogilvy, Guatemala
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Smart Argentina: The first animated Twitter commercial

A truly "Smart" use of Twitter. Smart Argentina used their Twitter page to create an animated ad in their Twitter stream. You can play in their Twitter page. Push J to move forwards and K to move backwards.

TNT: Push to add drama

Great ambient from Duval Guillaume Modem for the promotion of American drama station TNT Benelux (Turner Television Network). They placed a red button in a square and urged people to push it to add drama. Then a lot happened. Great stunt.



Agency: Duval Guillaume Modem

Harley-Davidson: Doll

Advertising Agency: Big, İstanbul, Turkey
Creative Directors: Kağan Küçük, Kemal Hayıt
Art Directors: Celal Sadıker, Gözde Menemenlioğlu, Tuğba Ürer
Copywriters: Cem Yolal, Uğur Sönmez, Erdem Güler
Retouch: Buğra Atıcı
Photographer: Nihal Gündüz
Agency Producer: Tuğba Ağırbaş Özkan
Published: April 2012

TicTac: Flashmob

That's a different flashmob. The don't dance. They don't sing. They just faint. All of them. Just from a single bad breath. Funny.

Nike Free: I Would Run To You

This story will surely remind you a 2009 Cannes' gold winner spot. In Nike's spot we see two lovers running across USA to meet each other. They are singing some funny lyrics, the guy gets in the hospital because he can't keep up to the pace and the woman finds him there to end the little story and promote Nike Free Run+ 3. A social media campaign that will challenge runners to test their strength by singing to a special “Nike Free Running Karaoke” mix, debuts next week. 

The spot is easy to watch, funny in some points but too "American" for me. 

Those who missed the awarder "Love Distance" spot can watch it after Nike's. Which one do you like?

Advertising Agency: W+K Portland


LOVE DISTANCE / SAGAMI RUBBER INDUSTRIES / CONDOMS



Advertising Agency:GT Tokyo, JAPAN

Stop The Traffik: Girls going wild in red light district

A lot of girls working in Amsterdam's Red Light District are victims of human trafficking. The following ambient campaign surprised a lot of people and delivered the message. It will surprise you too.



Learn more at http://www.stopthetraffik.org/

Agency: Duval Guillaume Modem

Hennessy: Wild Rabbit

What's your wild rabbit? Droga 5 has made a wonderful campaign for Hennessy Cognac.
Find your limits, your wild rabbit inside you, like world champion boxer, politician and businessman Manny Pacquiao, winning musician, lyricist and poet Erykah Badu and film-making visionary and philanthropist Martin Scorsese did.

Also visit the site neverstopneversettle.com because it is absolutely stunning.

Agency: Droga5 NY
Creative Chairman: David Droga                  
Executive Creative Directors: Ted Royer / Nik Studzinski          
Creative Directors: Maja Fernqvist / Joakim Saul
Copywriter: Feliks Richter
Art Director: Alexander Nowak
Designer: Ryan Hoelting
Head of Integrated Production: Sally-Ann Dale
Executive Producer: Ben Davies
Agency Producer: Maggy Lynch
Senior Print Producer: Jeannie O'Toole
Head of Strategy: Jonny Bauer
Account Director: Steven Panariello

Magnum: Pleasure Hunt 2

The sequel to last year's Magnum game has a few additions that makes it worth playing. Check the video below then go to http://pleasurehunt2.mymagnum.com/ and try it for yourselves.



Agency: Lowe Brindfors
Creative Director: Patrik Westerdahl and Petter Lublin
Copywriter: Henrik Haeger
Web Designer: Ellinor Bjarnolf and Rasmus Sjöborg
Strategy Director: Oscar Erlandsson
Account Director: Tina Jarlerud
Digital Producer: Lisa Flacké and Sofia Jönsson
Account Manager: Jessica Nordlund and Emma Branting
Technical Producer: Tobias Löfgren
Production: B-Reel/B-Reel Films
Sound: Plan8

NSPCC: THE $#*! KIDS SAY

Very good video for NSPCC's children help line. The kids are perfect in their roles.

Volkswagen Beetle: Reincarnation

When you're good in one life you are rewarded in the next. A clever way to sell the new VW Beetle.



Agency: DDB UK

Samsung: Explore your digital world (Human Face Video Mapping)

Amazing video mapping on a human face by Samsung Portugal for the promotion of the 2 SIM card smartphone, Galaxy Y Duos.



Digital Agency: Excentric
Projection Mapping: Oskar e Gaspar
Video Production: DROID I.D.
Music: Timecoders

City of Vancouver: People are fragile

With the "People are Fragile" road safety program, the city of Vancouver is trying to raise awareness about road safety and ultimately prevent collisions, injuries and fatalities for all road users. They launched the following outdoor and ambient campaign.

Advertising Agency: Hot Tomali, Vancouver, Canada
Creative Director: Thomas Stringham
Art Director: Scott Maddox
Copywriter: Scott Maddox
Graphic Designer: Davinder Deo
Client Team Director: Alex Russell, Mairi Welman
Graphic Designer: Wells Stringham
Agency Producer: Juliana Hendriks
Producer: Sean Frith
Production Company: The Orange Apple
Graphic Designer: Davinder Deo, Wells Stringham
Photographer: Philip Jarmain
Retoucher: Paul Lang
Account Manager: Kyle Stewart
via

Twinings: Gets You Back To You (Hill)

The wonderful Twinings "Gets You Back To You" campaign continues with this spot. If you missed the 2011 spot, you can watch it here.

Agency: AMV BBDO
Creatives: Diane Leaver, Simon Rice
Creative Director: Paul Brazier
Agency Producers: Yvonne Chalkley, Robbie Kilgour
Agency Planners: Bridget Angear, Michael Lee, Anthony Battrick
Account Managers: Katie Stanley, Louise Davidson, Leona McNally
Media Agency: Zenith
Media Planners: Lucy Affleck, Tom Coulson

Production Company Psyop/Smuggler
Director: Psyop
Psyop Creative Directors: Kylie Matulick and Paul Kim
Executive Producer: Neysa Horsburgh
Producers: Hillary Thomas, Amanda Miller, Mary Knockles, Jenn Dewey
Associate Producers: Minh Ly, Anu Nagaraj

Visual Effects: Psyop
Designers: Paul Kim, Andrew Park, Georgia Tribuiani, Kenesha Sneed
Storyboard Artists: Vinny Delley, Josh Weisenfeld, Danelle Davenport
Editor: Brett Nicolletti
Matte Painter: Paul Kim
Flame: Thibault Debaveye, David Parker, Julie Lenoble
Lead Desktop Compositors: Julie Lenoble, Danny Koenig
Compostior: Cris Kong
Previz: Blake Guest, Dan Vislocky
Modelers and Texturing: Rie Ito, Ibtisam Ahmed
Rigger: Sean Kealey
3D Animators: Dan Vislocky, Minor, Gaytan, Chris Meek, Jacob Frey, Sashdy Arvelo, Yvain Gnabro, Todd Akita
3D: Katie Yoon, David Chontos, David Barsin, Barry Kreigshauer, Hao Cui, Roman Kaelin, Eric Rosenthal, Andres Berner
Roto: Stephen Holbrook
Particles: Kiel Gnebba, Wayne Hollingworth, and Brian Alvarez
Cloth Effects: Victor Garza
2D Animators : Song Kim, Dylan Spears, Melvina Wong, Kendra Ryan

Hertz: Traveling at the speed of Hertz

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Creative Director / Art Director: Sonya Grewal
Creative Director / Copywriter: Pat Carella
Art Director: John-John Skoog
Copywriter: Nicholas Partyka
Designer / Typographer: Juan Carlos Pagan
Illustrator: Chris Grey
Art Buyer: Jane Piampiano

Amour: Fantasies Happen

Selling porn with a great sense of humour. Nice campaign from Dare Vancouver for the porn pay-per-view channel Amour.


Amour - 'Special Delivery' from Mike Hasinoff on Vimeo.



Amour - 'Officer Biggs' from Mike Hasinoff on Vimeo.



Amour - 'Dirty Pool' from Mike Hasinoff on Vimeo.



Agency: Dare Vancouver
Creative Directors: Bryan Collins, Rob Sweetman
Copywriter: Bryan Collins
Art Director: Rob Sweetman
Producer: Mike Hasinoff
Account Supervisor: Tamara Bennett

Director: Tim Godsall
Production Company: OPC, Toronto / Biscuit Filmworks, Los Angeles
Executive Producer: Harland Weiss, Donovan Boden, Shawn Lacy
Producer: Rick Jarjoura
D.O.P.: John Guleserian

Editorial: Arcade Edit
Editor: Geoff Hounsell (Dirty Pool & Officer Biggs) & Will Hasell (Special Delivery)
Managing Partner: Damian Stevens
Executive Producer:  Deanne Mehling
Producer: Ali Reed

Online/Finishing: Airship Post
Smoke Artist: Rob Ufer
Motion Graphics Artist: Chris Homel
Colorist: Shane Reed
Producer: Marguerite Olivelle

Music/Sound Design: Grayson Matthews, Toronto

Vytautas Mineral Water: It's Earth's Juice!

Totally crazy viral for the Lithuanian Vytautas Mineral Water. Enjoy!

BGH air conditioners: Dads in briefs, Friends, No Signal

Gross but extremely funny approach. Kudos to the client for accepting the agency's idea.







Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Ariel Serkin, Juan Pablo Lufrano
Creatives: Ezequiel De Luca, Nicolas Diaco
Agency producers: Adrian Aspani, Ezequiel Ortiz
Account director: Jaime Vidal
Account Executive: Manuela Sorzana
Production company: Primo
Director: Nico & Martin
Executive producer: Caro Cordini
Producer:  Victoria Piantini


DP: Leandro Filloy
Art direction: Muriel Rañi
Costume design: Andrea Brzezniak
Postproduction: Pickle house
Post production: Seba Lopez, Majo Villalba
Editor: Pablo Colella
Txfer: Cinecolor
Music: Swin Musica
Sound designer: Notdeafsound Design
Advertiser’s Supervisors: Ezequiel Devoto, Daniel Rosenfeld, Veronica Moglia

Psychothriller.de: The Locker-Shocker

Nice and scary ambient for Psychothriller.de. They publish thriller and suspense audiobooks. To promote their new crime series, "Terminal 3" they decided to give them a taste of horror. They reserved all the free lockers at two main subway and bus stations in Frankfurt a. M. and Berlin. In the only open locker left they planted a pair of replica woman's legs. Upon opening the locker, the horrified commuters were faced with the severed limbs -- and a toe-tag that displayed the Psychothriller logo and a QR code that allowed them a promo sample download of a „Terminal 3" audiobook from the series.

AXE / LYNX Girls: Brainy, Flirty, High Maintenance, Party, Sporty.

A new and fresh approach from AXE / LYNX. In this new campaign, with the great voice over, we see men trying to keep up with various types of girls.

VW Golf: Rabbit

Funny and clever way to promote a car offer, but how many dog commercials are we going to see from VW?


VW Golf Rabbit from Metropolitana on Vimeo.


Agency: DDB Barcelona
Production: Errecerre

GUINNESS: Round up your mates for a GUINNESS on St Patrick's Day

English humour at its best. Guinness celebrates St Patrick’s Day (March 17). A sheep dog is trying to herd seven men to a Guiness serving pub. The obstacles are a television, an Indian restaurant and three girls on a dance floor.

Agency: AMV BBDO, London

Berlin Philharmonic: Closer

Wonderful print campaign for the Berliner Philharmoniker.
The copy reads "Closer to the classical."

 

 

 Advertising Agency: Scholz & Friends, Berlin, Germany
Photographer: Bjoen Ewers
Via: copyranter

PPC Cement: Rapunzel

Advertising Agency: The Jupiter Drawing Room, Johannesburg, South Africa
Chief Creative Officer: Brad Reilly
Creative Director: Tim Beckerling
Copywriter: Voet Sack
Art Director: Voet Sack
Agency Producer: Manuel Lopes
Photographer: Jason Robinson
Published: March 2012

DollarShaveClub.com: Our Blades Are F***ing Great

This razor blade spot is definitely going viral.

Hubba Bubba: Locness, Santa, Trojan Horse

A new set of print ads for Hubba Bubba on the same concept. See the 2010 set here.

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Officer: Guy Bar
Executive Creative Director: Shani Gershi
Creative Director: Karmel Abuzalaf
Copywriter: Arnon Rotem
Art Director: Eitan Cohen
Illustrators: Miriam Moshinsky / hooligans.co.il
Account Executives: Yuval Vaingast, Yael Meltzer, Aviya Sagie
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The Guardian: Three Little Pigs

BBH created a great campaign for The Guardian to promote Guardian's open journalism. The story of the three little pigs covered today by print, digital and social media.



Creative Agency - BBH
Creative Director: David Kolbusz
Creative Team: Matt Fitch & Mark Lewis
Producer: Davud Karbassioun
Production Assistant: Genevieve Sheppard
Head of Strategy: Jason Gonsalves
Team Director: Ngaio Pardon
Team Manager: Alex Monger
Team Assistant: Katie Burkes

JESS3: The Practitioner's Guide to Creating Content Like a Publisher

In 2007, Scott Gant declared: we’re all journalists now. Now, five years later, being a lone journalist is not enough. For brands and organizations to remain relevant in the news cycle and with their audiences, becoming well-oiled publishing machines is a necessity.

In this presentation, JESS3 co-founder and President, Leslie Bradshaw, shares her insights on how to approach the monumental task of creating around-the-clock content for an always-hungry digital world. Her three-tiered approach to content creation is the secret sauce: content that is pre-made for day-to-day, ready to wear for week-to-week and bespoke for a larger impact.

Originally presented for the Mediabistro Social Media Boot Camp seminar "Storytelling Through Social Media" on March 1, 2012.

The Practitioner's Guide to Creating Content Like a Publisher

View more presentations from JESS3

Nike: Milano Kalibro Kobe

An epic battle between law and thieves. Kobe Bryant vs Wesley Sneijder. Football vs basketball. All in a short movie from the 70s Italian exploitation film director Enzo G. Castellari, featuring also, Gennaro Gattuso, Alberto Aquilani, Marco Belinelli, Claudio Marchisio, Marco Materazzi and Giampaolo Pazzini.

League Against Cancer: Candidate, Puppy

This is definitely a new way to promote Testicular Cancer Prevention. It may not be convincing but it is funny.





Agency: Y&R Perú
Client: League Against Cancer
Campaign: Testicular Cancer Prevention
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Art Director: Christian Silva
Copywriter: André Toledo, Flavio Pantigoso
Account Manager: Manuel Ahumada
Agency Producer: Patricia De la Cuba
Executive Producer: Natalia Gamarra
Production Company: Ekeko Films
Director: Manuel Lorenzo
Audio: Spinaca Audio
Post-Production: Exfera / Fusión Atómica

Dallas ADDYs: The Mural, Special Order, The Tantrum, The Critique, Production, Baby Casting, Walls, The Shower, The Sneeze

When you work in advertising, you're obsessed with advertising. Luckily, obsession has its place at the 2012 Dallas ADDY's.



















Advertising Agency: TM Advertising, USA
Group Creative Director: Shep Kellam, Bernard Park
Digital Creative Director: James Helms
Senior Copywriter: Krista Hogg
Copywriter: Courtney Pulver
Art Director: Ryan Beals
Director of Broadcast Production: Hal Dantzler
Sr. Broadcast Producer: Stephanie Murdoch
Production Company: Liberal Media Films
Executive Producer: Lola Lott
Director: Jeremy Bartel
Director of Photography: Jason Burks
Line Producer: Jessica Cramer
Post Production Company: charlieuniformtango
Executive Producer: Lola Lott
Executive Producer: Mary Alice Butler
Editors: Travis Aitken, Alex Campos, Deedle Lacour
Audio Engineer: Jake Kluge
VFX Artists / Online: Allen Robbins, Nicole Brieger

Liquid Plumr: Double Impact

Lines like "I'm here to snake your drain" and "I'm here to flush your pipe" get a whole new meaning. The new commercial "double Impact" for Liquid Plumr is hilarious. Great job from DDB, San Francisco.



Advertising Agency: DDB, San Francisco, USA
Creative Director: Chad Ackley
ACD: Kelly McCullough
AD: Regina Braun
CW: Billy Leyhe
Senior Content Producer: Rob Lee
Production Company: Biscuit Filmworks
Director: Clay Weiner
Managing Director: Shawn Lacy
EP: Holly Vega
Producer: Lisa Sinclair Stockdale
Editorial: Beast SF
EP: Jon Ettinger
Editor: Brian Lagerhausen
Casting: Alyson Horn Casting
Casting Director: Alyson Horn
Casting Associate: Maya Adrabi
Post EFX: The Ebeling Group

JCDecaux Road Safety: Car Crash

Advertising Agency: Euro RSCG, Israel
Chief Creative Officer: Ben Sever
Copywriter: Oded Nadir
Art Director: Alejandro Feldman
Photographer: Menachem Reiss
Agency producer: Dana Caro
Head of Account management: Maya Cohen
Planner director: Dr. Uri Oren
via

Joupi: Bag

A bag that smiles when it receives a toy.



Advertising agency: Euro RSCG 360, Paris, France
Chief Creative Officer: Hugues Pinguet
Creative director: Jean-Louis Goineau
Art director: Sabrina Leva
Advertising Manager: Marie-Claude Morat
Account supervisor: Anne-Flore Seringe
via