Rolling Stone Magazine: Jim, Jimi, Tina

Marcel Paris created a terrific site and a great print campaign for the Rolling Stone magazine called "Believein a new god everyday".
Visit www.believeinanewgod.com and listen to the stories of Jimi, Hendrix, Jim Morrison and Tina Turner, hear their music and watch videos about their lives as you flip the pages of an old book.

What is fascinating about this site is the way it gives you the infos, the interaction you have we the story and the great and carefully selected content. You can watch the videos on the site or in you tube, read related articled from Rolling Stone magazine, visit Marianne Faithfull's Facebook page or even send flowers to Jim's grave and write a message on his gravestone.

An amazing work for amazing artists.

The Site:

 The Print Campaign:

Advertising Agency: Marcel, Paris, France
Chief Creative Director : Anne de Maupeou, Véronique Sels, Sébastien Vacherot
Creative Director : Florent Imbert, Véronique Sels, Emmanuel Lalleve
Art Director : Florent Imbert, Véronique Sels, Emmanuel Lalleve, Bastien Grisolet, Eulalia Bartolomeu,
Copywriter : Florent Imbert, Véronique Sels, Emmanuel Lalleve
Illustrator : Denis Courare, Romain Renard, Florent Imbert
Published : March, 2011

TUI.com: Bad Weather Vacation case study

Great weather is an essential part of your vacations. Especially if you live in a country with harsh winter like Germany. But what if this harsh winter gave you the opportunity to win a dream vacation?

TUI, one of the biggest tourism firms in Germany, launched last winter the “Bad Weather Vacation”: the very first bad weather competition! A mobile app tracked your position and your current weather conditions by connecting to weather stations. You had to check-in your weather conditions and the worse they were, the better your score. After a month, the person experiencing the worst weather in Germany won a great holiday in the Dominican Republic.

TUI Bad Weather Vacation-Case Movie from Babel Zabel on Vimeo.



Advertising Agency: Jung von Matt/Alster, Germany
Executive Creative Director: Götz Ulmer
Creative Director: Michael Ploj
Art Directors: Andres Maldonado, Tommy Norin
Copywriters: Salvatore Russomano, Georg Muehl
Accounts: Alexander Kerkow, René Requardt
Motion Graphics and 3D: Lucas Zanotto
Programming: Clanmo
Programming:Christian Roeingh
Published: January 2011

Real Men Don’t Buy Girls

The Demi & Ashton Foundation (DNA) works toward the elimination of sex slavery worldwide.

With the "Real Men Don't Buy Girls" campaign they try to raise awareness about this problem with the help of many celebrities like Isaiah Mustafa, Sean Penn, Bradley Cooper, Justin Timberlake, Eva Longoria and others.

 

Client:

DNA Foundation

Director:

Keith Schofield

Production Company:

Caviar

Creative Director:

Ashton Kutcher

Creative Director:

Demi Moore

Executive Producer:

Madeline Shapiro

Producer:

Gabe Reiter

Director of Photography:

Damian Acevedo

Production Designer:

George Stahl

Production Company:

CMS Productions

Editorial Company:

BUTCHER

Editor:

Teddy Gersten

Producer:

Chrissy Hamilton

Executive Producer:

Rob Van

Audio Production Company:

Location Sound Corp

Mixer:

Carrie Sheldon

Carlsberg: Unbottle Yourself

Carlsberg wants to unbottle the people of Sweden. The problem is that they are probably the most reserved people in the world. So, Carlsberg challenges Sweedes to loosen up and unbottle themselves with the help of Carlsberg's iPhone app. 

From April 5th to April 17th, people will try to complete the 500 challenges required in order to become one of 10 finalists who have a chance to win the ultimate party in Hong Kong.

Check out the site here

Agency: Akestam Holst

Client: Carlsberg

Creative Director: Martin Cedergren

Art Director: Bjorn Gustafsson

Copywriter: Patrick Dry

Creative: Alex Picha

Creative: Ida Tenggren

Creative: Jerker Winther

Creative: Sara Clewemar

Production Company: B-Reel

IKEA: Peace, Love and Storage

Who do you think is messier? Men or Women? IKEA urge you to take sides on their new integrated advertising campaign. 

The campaign, called "Peace, Love and Storage" will launched today, 1st April, in the UK.

It is shot in front of a live audience with four stand-up comedians who debate which sex is messier. With this campaign IKEA highlights how domestic clutter can affect a couple and lead to arguments. The solution is simple. IKEA's storage units can solve this problem and tidy up your house. 

Since we are in 2011, the campaign continues online at IKEA's Facebook where viewers can vote for the sex who think it's messier and submit photos and videos to prove their decision. The Facebook page custom app can also allow them to share their arguments with friends.

And for my Greek friends on marketing and advertising:

Το ΙΚΕΑ, αν και αποδεδειγμένα 100-300% ακριβότερο από το εξωτερικό παίζει χωρίς ανταγωνισμό. Και εγώ από εκεί ψωνίζω γιατί δεν υπάρχει εναλλακτική. Γιατί όμως πρέπει όμως στην Ελλάδα να έχει τέτοια επικοινωνία? Γιατί πρέπει να επιστρατεύεται ο συμπαθέστατος Φερεντίνος για να τρέξει ένα φθηνό λογοπαιγνιακό conceptάκι (που είμαι σίγουρος ότι δεν φτάει η διαφημιστική) και να μην πάρουν σαν παράδειγμα τις καμπάνιες που τρέχουν στο εξωτερικό και να δημιουργήσουν κάτι φρέσκο για μία απόλυτα χαρισματική μάρκα? Είναι θλιβερό να βλέπεις brands που στο εξωτερικό δημιουργούν καταπληκτικές δουλειές -π.χ. η Φάγε πρόσφατα- και εδώ τρέχουν μετριότητες. Είναι ο Έλληνας καταναλωτής τόσο ηλίθιος τελικά όσο τον θεωρούν τα τμήματα marketing και οι διαφημιστικές?

Advertising Agency: Mother, London, United Kingdom
Director: Nick Jones
Producer: Sue Caldwell
DoP: Brett Turnbull
Post production: The Mill
Editor: Tim Hardy
Client: Anna Crona, Marketing Director

Skittles: Cage Cop, Cat, War Finger, Hitchhiker, Girl

Skittles madness goes interactive. Here is five online videos that invite you to touch a dot on the screen with your finger or your thumb. Come on don't be afraid, don't you want to see what happens?

Skittles Touch: Cage Cop

 

Skittles Touch: Cat

Skittles Touch: War



Skittles Touch: Hitchhiker




Skittles Touch: Girl





Advertising Agency: BBDO, Toronto, Canada
Copywriter: Chris Joakim
Art Director: Mike Donaghey
Creative Directors: Carlos Moreno, Peter Ignazi.
Account Management: Chitty Krishnappa, Bhreagh Rathbun
Producer: Ann Caverly
Marketing Management: Dan Alvo, Laura Amantea, Thomas Tse
Directors: Woods & Low
Production house: FamilyStyle
Editing: Poster Boy
Visual FX: AXYZ

IKEA: Organize your desktop

IKEA organizes your desktop. Download the app and place all the items on your desktop in an EXPEDIT storage unit.

Advertising Agency: Laboratory Ideas, Laboratory Digital, Budapest, Hungary
Creative Director: Sándor Haszon, Alex Szénássy
Copywriter: Judit Kun
Art Director: Diána Pusztai, Sándor Haszon
Illustrator: Péter Muka
Developer: Gergely Muka
You can download the app here.

Volkswagen - Fox no Planeta Terra - Twitter Zoom

Volkswagen sponsored the Planeta Terra Festival (big music festival in São Paulo) in order to bring Fox closer to the youngsters of Sao Paolo.

BBDO Brasil came up with an idea involving twitter, Google maps and prizes. They hid festival tickets across the city and launched a microsite where you could find them by using Google Maps. But, in order to zoom in you had to tweet the #foxatplanetaterra hash tag. The more tweets the more you could zoom in until you could reveal the location of the ticket. Then you just had to run and get it. This went on for four days and four nights.


The results? It only took 2 hours for the tweet #foxatplanetaterra to reach  No 1 in São Paulo's TrendTopic and stayed there for the whole campaign.




Advertising Agency: BBDO Brazil

Liaison Dangereuse: Striptease shopping

Why buy lingerie from photos when you can purchase them from the body of a model and get yourself a striptease as a bonus?

Liaison Dangereuse is a German online lingerie shop. In order to increase sales on Valentine's day they ran a campaign where you could see models in lingerie, pick the one you want and watch the model takes it off.

Great idea and the results proves it: Lots of free media coverage, additional traffic of 155% on the website and 50% increase on sales during the promotion.

Striptease Shopping - Liaison Dangereuse from felipe cury on Vimeo.


Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Director: Oliver Palmer
Art Director: Felipe Cury
Copywriters: Augusto dos Anjos, Sebastian Wolf
Account Supervisors: Monika Klingenfuss, Denise Mancinone

Google: Art Project

Seeing in person masterpieces of art is beyond compare. Unfortunately, not all of us can jump on a plane and visit the world's greatest museums.
For people craving for art or for those who just want to have a look, Google created a stunning site where you can take a virtual walking tour through 17 museums and 1.000 pieces of art. The levels of zoom, with extreme details are incredible and you can even create and share your own collection of masterpieces.

The site: http://www.googleartproject.com/

Sony: Panoramic story

It must have been a great journey. Rapp Paris, took 2 photographers on a Panoramic challenge across Europe. They travelled 4235 km across 7 Countries, took 6381 pictures and made this grand, picturesque interactive story:  http://www.panoramic-story.fr/

Client: Sony
Advertising Agency: RAPP, Paris

Burgeranch: the "combina" campaign

A clever combination of traditional banner display advertising and social media. The way social media were used to make users interact with the brand, to let them believe that they are doing a "combina" and that they outsmart the brand, while the brand actually outsmarts the users - it is just great.

Advertising Agency: McCann Erickson, Israel
VP Creatives: Eldad Weinberger, Nir Refuah
Creative Director: Danna Blum
Copywriter: Danna saka Lapinski
Art director: Zroob
Design: Kobi Zarfati.
Flash: Noa Ron.

Google Science Fair competition

Introducing the world's first online global science competition, the Google Science Fair! Google has partnered with CERN, LEGO, National Geographic and Scientific American to create a new kind of online science competition that is more global, open and inclusive than ever before. Students aged 13 - 18 from around the world are invited to enter and compete for awesome once-in-a-lifetime experiences, scholarships and real-life work opportunities. Sign up today at google.com/sciencefair.

Gol Airlines: Banner Game controlled through your mobile

Innovative banner for Gol Airlines, Brazil’s biggest travel website, where you control a virtual plane from your mobile. You type your mobile number on the banner and second later you receive a live call with the flight instructions and you begin to fly the plane using your mobile's keypad. You can even do manoeuvres.

With this unique way, Gol shows how easy it is to fly when you check-in via your mobile phone.


Gol Airlines - Mobile Check in from AlmapBBDO Internet on Vimeo.

Advertising Agency: AlmapBBDO, Brazil

Motorola: Tablet Evolution Teaser

From ancient Egyptian hieroglyphic tablets to the Motorola tablet. Motorola's tablet will be the first one with Android Honeycomb OS. I like the way they look down to iPad.

LEGO: The Brick Thief

One brick, two bricks, three bricks, four...What can you do with these few on the floor? Five bricks, six bricks, seven, eight... Don't think that's enough? Well just you wait. It only takes a few bricks to make something CL!CK

The goal of the LEGO CL!CK campaign is to unite and excite former LEGO kids to rediscover brand once their children reach the “brick-building” age. 



Agency: Pereira & O'Dell

Google Adwords - Thank You

AKQA San Francisco asked PostPanic to help create a unique 10th anniversary thank you film to more than 1 million Google AdWords clients worldwide. The agency's idea was to individually address each of the clients by incorporating their company name in the film visuals. PostPanic took on the challenge of creating the main film which would then be handed over complete to Google's customization agency for clients' name integration. Director Mischa Rozema developed AKQA's script to include a fictitious Google research department trying out ambitious experiments to feature each advertiser. A combination of live action and vfx, the footage was filmed by PostPanic in around Google HDQ in California, before being brought back for post in Amsterdam.

Google Adwords - Thank You from PostPanic on Vimeo.


CREDIT LIST FOR GOOGLE ADWORDS:

(For PostPanic)
Production Company: PostPanic
Director: Mischa Rozema
Executive Producers: Jules Tervoort, Ania Markham
Senior Producer: Annejes van Liempd
DOP: Joost van Starrenburg
Line Producer: Joy Czerwonky
Casting Director: MaryClaire Sweeters
1st AD: Annie Spiegelman
Post-Production: PostPanic
Editor: Rocky Bazemore
CG Supervisor: Ivor Goldberg
VFX Supervisor: Chris Staves
Matte Painter: Wieger Poutsma
3D Artists: Jeroen Aerts, Matthijs Joor, Adam Janaczek, Simeon Patarozliev, Jurriën Boogert, Marnix Reckman, Luc Thijssen, Ruud Coenen
2D Artists: Erwin van den IJssel, Giso Spijkerman [matchmoving]
Compositing: Chris Staves
Music & Sounddesign: Bluwi

(For AKQA San Francisco)
Executive Producer: Nancy Cardillo
Group Creative Director: Neil Robinson
Copywriter: Vinit Patil
Account Manager: Christina Wong

(For Google)
Head of AdWords Product Marketing: Jon Diorio

Google Demo Slam: Epic Docs Animation

Ok, this is truly amazing. These guys got talent. They didn't use a program from Adobe to make this presentation. They just used Google Docs.



http://www.demoslam.com/#/slams

Christmas 2.0 - The modern Story of Nativity

Excentric, a digital company from Portugal, made this nice Christmas story which evolves in our digital age, through Facebook, Twitter, YouTube, Google, Wikipedia, Google Maps, GMail, Foursquare, Amazon...

Google Zeitgeist 2010: Year in Review

Google's 2010 recap based on the aggregation of millions of search queries.
You can vist http://www.google.com/press/zeitgeist2010/ and play with the results.