GUINNESS: Round up your mates for a GUINNESS on St Patrick's Day

English humour at its best. Guinness celebrates St Patrick’s Day (March 17). A sheep dog is trying to herd seven men to a Guiness serving pub. The obstacles are a television, an Indian restaurant and three girls on a dance floor.

Agency: AMV BBDO, London

JESS3: The Practitioner's Guide to Creating Content Like a Publisher

In 2007, Scott Gant declared: we’re all journalists now. Now, five years later, being a lone journalist is not enough. For brands and organizations to remain relevant in the news cycle and with their audiences, becoming well-oiled publishing machines is a necessity.

In this presentation, JESS3 co-founder and President, Leslie Bradshaw, shares her insights on how to approach the monumental task of creating around-the-clock content for an always-hungry digital world. Her three-tiered approach to content creation is the secret sauce: content that is pre-made for day-to-day, ready to wear for week-to-week and bespoke for a larger impact.

Originally presented for the Mediabistro Social Media Boot Camp seminar "Storytelling Through Social Media" on March 1, 2012.

The Practitioner's Guide to Creating Content Like a Publisher

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NIKE: Welcome to the #KobeSystem

"Where do you go from the top? You go over the top." Kobe Bryant explains the #KobeSystem: "Success for the Successful is Kobe's winning, results-oriented philosophy on how to adapt to succeed. You're Welcome."

In the latest Nike Basketball TVC for the promotion of Kobe Bryant's new signature shoe, the Nike Zoom Kobe VII., Kobe Bryant speaks before an audience that includes a series of celebrities like billionaire Richard Branson, rapper Kanye West, NFL Hall of Famer Jerry Rice, comedian Aziz Ansari and others (full list below).


The campaign includes a series of videos on youtube.




The very impressive audience includes:


Aziz Ansari, Acclaimed comedian and actor
Richard Branson, Entrepreneur and philanthropist
Landon Donovan, International soccer star
Larry Fitzgerald, All-Pro football player
Jerry Rice, Hall-of-Fame football player
Tony Robbins, Motivational speaker and best-selling author
Paul Rodriguez, Skateboard extraordinaire
Hope Solo, Gold-medal winning soccer player
LeeHom Wang, Award-winning Chinese entertainer
Kanye West, Multi-platinum recording artist
Serena Williams, Grand Slam tennis champion

Heineken: U-code

Heineken though of a new way to make people interact more easily in music festivals. They created U-codes -personalised QR codes- at the Heineken Open’er Music Festival. People could print their personal statement in a QR code and ware it so others could scan it and read it. A clever way to interact and connect with complete strangers. The success was imminent.



Agency: Leo Burnett Warsaw
Creative Director: Paweł Heinze
Copywriter: Anna Gadecka, Kamil Kowalczyk
Art Director: Yigit Unan, Nina Lupinska, Robert Chudzik
Account Manager: Jacek Pilachowski
Account Executive: Dominika Gowik
Photographer: Lukasz Murgrabia
Art Buyer: Monika Jaworska
Production Company: U-boot

Kleenex: Feel Good

Kleenex in Israel tracked down those who posted about their flu on their Facebook wall and send them a special Kleenex help kit. The results?
• 50 kits were sent—50 follow-up Facebook posts
• 650,000 impressions
• 1,800 interactions

Not bad for a tiny budget. Nice idea from Smoyz.



Advertising Agency: smoyz, Israel

Axe: Anarchy is coming

On January 10, Axe welcomes anarchy. The new Axe campaign "Anarchy" will include the first graphic novel created in real time by suggestions made by user comments. Check the videos below and don't forget to make your suggestion here.

Old Spice: MANta Claus

Isaiah Mustafa is back for Christmas and he promises to give gifts to 7 billion people. It seems that Wieden + Kennedy after experimenting with various characters, returned to Isaiah and they are launching a vast YouTube campaign. Will Isaiah succeed as a MANta Claus?

Watch the first spots here:










If you like to follow the campaign check  Old Spice's YouTube page.

It's the dose that makes the poison

Trying to control the dialogue in social media is something that you would expect a narrow-minded client to do. But most of the times, marketeers aren't open-minded. They jump into the social wagon without realizing that they don't have the slightest idea how to act upon it, and, unfortunately, they are bringing their brands down with them.

Panos Papadopoulos, one of the most gifted strategists out there, wrote a cautionary tale against trying to control brand dialogue in the social space. A good read to start the week with.

It's the dose that makes the poison

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The Great Volkswagen Art Heist

They say that beauty is in the eye of the beholder. But if Volkswagen Canada has their say, beauty will be in the hand of the person who’s stealing it. At least that’s the idea behind an ongoing out-of-home campaign celebrating the launch of the turbocharged 2012 Jetta GLI.

Beginning in October, pop-up “Performance Art” galleries began to appear in major cities across Canada. The outdoor exhibits feature limited edition, hand-numbered, framed long-exposure light painting photographs created by the 200-horsepower Jetta GLI. While the frames have been hung for all to admire, they haven’t been hung that securely, allowing more daring admirers to claim the artwork for themselves. Thieves are being asked to share their steals, and Volkswagen Canada’s Facebook page has already received numerous photos from fans decorating homes and offices with the eye-catching imagery.

 “The idea for the entire GLI campaign was ‘Driving can be beautiful.’ And from what we‘ve already seen, it’s beautiful enough for people to plunder for their living room wall,” observed Steve Carli, President of Red Urban Canada.

The photographs were taken as part of an integrated campaign for the All-New Jetta GLI, which employed an innovative filming technique, using both a motion and a long exposure stills camera, to record the light trails of the vehicle as it streaked through the night. The resulting 30-second television commercial pairs together the high-speed maneuvering of the Jetta GLI with the long-exposure photographs of the resulting light trails, captured from the exact same angle, for a mesmerizing and authentic performance.

Those who haven’t been fortunate enough, or fast enough, to get their hands on a piece of the Jetta GLI’s performance should stay vigilant. Volkswagen Canada has revealed that a second phase of the Art Heist is rolling out in the coming weeks that will take the hunt online and into social media. They also made it clear that potential art thieves will have to act even faster this next time around. 
(thanks Shannon)

Credits:

Agency: Red Urban Canada
Creative Director: Christina Yu
Art Director: Joel Pylypiw
Copywriter: Dave Barber
Agency Producer: Andrea Hull
Account Supervisor: Sonia Ruckemann
Print Production: Ad Rules

Production Company: Untitled Films
Director: Hubert Davis
“Art Heist” Video Director/Editor: Tyler Williams
Executive Producer: Lexy Kavluk
Line Producer: Tuula Hopp
Director of Photography: Adam Marsden

Editing House: Rooster Post
Editor: Dave De Carlo

Sound and Music: Eggplant
Music Producer: Adam Damelin

Post Production: The Vanity
Compositor: Naveen Srivastava

Coca Cola: Share a Coke

Coca Cola in Australia, changes the packaging for the first time in 125 years for its new multi million dollar summer campaign. They will print people's names on the bottles and encourage them to "Share a Coke" together. On December, they will Share a Coke with Santa and his reindeers.


Coca-Cola South Pacific marketing director Lucie Austin said in a statement: “We are using the power of the first name in a playful and social way to remind people of those in their lives they may have lost touch with or have yet to connect with. We've put names on Coca-Cola bottles so consumers will have fun finding their friends' and family members' names and then enjoy sharing a Coke together.”

Old Spice: Fabio Vs Isaiah duel - Mano a Mano

Let the games begin. Who do you think will win this duel?

Fabio challenges Isaiah.


Mano a. Mano


Isaiah accepts the challenge


Showdown on youtube

Agency: Wieden and Kenedy

Citroën UK: DS4SEEKERS - A game of hide and seek

A game of hide and seek in the real and virtual world by Citroen UK for the promotion of the new DS4. The campaign "DS4SEEKERS". Players use their mobile phones to hide or seek virtual DS4s on Google Maps and Google Streetview and score points in order to win a real DS4. With each point you get one entry into the draw so the more points you get, the more chances you have of winning.

It's cool that you can play out on the streets, if you have the time of course and online if you don't. The game will run for two 10 day periods, with the second planned for September 2011.

Agency: OMD UK.

Mountain Dew: Paintball street art

Mountain Dew launched a street-art campaign through a Facebook competition. Fans are challenged to create a street art masterpiece and win £5K. For the promotion of the campaign the artists Graffiti Kings used paintball guns to create Johnny Knoxville and Dave Grohl faces in London’s graffiti hub, the Leake Street Tunnel.
Impressive work.

Intel and Toshiba: Inside. A social film

Intel and Toshiba launched Inside, a social film experience as they call it, directed by JD Caruso (director of Disturbia), starring Emmy Rossum and You. Using social media you can interact with characters in real time, affect the plot, and possibly earn a featured cameo alongside Emmy Rossum in the final film.


You can audition online. Just get in front of your webcam, and read the given script. 
The film starts on  July 25. 





Agency: Pereira & O'Dell San Francisco
Client: Intel/Toshiba
Production Company: RSA Films
Director: D.J. Caruso
Interactive Production Company: B-Reel
Cinematographer: Mauro Fiore
Additional Music: Squeak E. Clean
Editorial: The Whitehouse
Editor: Josh Bodnar
Assistant Editor: Shane Reid
Editorial Producer: Joanna Manning

Greenpeace: Nike vs. adidas detox challenge

Greenpeace launched a new campaign where Nike and adidas are challenged to detox their brand because they are playing with toxic polluters. Suppliers of both brands release hazardous chemicals into major China rivers. 

Find more about this issue here. 
Check also the site where you can customize the video and post it on your wall with your name in the end.

Bavaria: Personal Beer Trainer

Kelly is Bavaria's personal beer trainer. Go Kelly. More on Bavaria's facebook page

Ballantine’s: First Ever Animated Tattoo

An animated tattoo done in real time for the new campaign of Ballantine's

Greenpeace: VW - The Dark Side

"Our home—Earth—is in trouble. VW opposes key environmental laws we need if we’re going to stop our planet going the way of Alderaan (bye bye). But all is not lost. We feel the good in Volkswagen."

Greenpeace made a spoof of the great VW spot and calls out to everyone to join the rebellion against VW in order to turn them away from the dark side. So, be a good Jedi knight and sign the form.



Join the rebellion here.

Erik Qualman: Social Media Revolution 3

Impressive facts in the new version of Eric Qualman's Social Media Revolution.



Created by Eric Qualman http://www.socialnomics.net/

MINI maps: Facebook racing game

You really have to try this one. It's a superb project both technically and conceptually.
DDB Paris and Unit9 brought together Google Maps, flash and Facebook in order create an incredible real time multiplayer racing game where you can customize the Mini of your choice and race wherever you want with friends or foes.

Play: MINI MAPS

I had a problem running the game on Firefox but on Google Chrome runs smoothly.

Agency: DDB Paris 

Brand: MINI  

Director: Christian Etter  

Interactive Producer: Richard Rowe  

Technical Director: Gilles Boisselet 

Tech Lead & Developer: Maciej Zasada 

Visual Flash Developer: Pawel Klimkowski 

Back End Development : Stefano Guidolin & Thomas Pedoussaut  

Designers: Edmund Fung & Felipe Hansen  

Sound Effects: Christiano Sossi 

Production Company: unit9