Save the Children: One second a day

The life of an 8 years old girl changes dramatically within a year in this hard one-second-a-day spot. Save the Children charity brings the day-to-day life of kids in Syria to London to showcase that just because it isn't happening here doesn't mean it isn't happening.

Credist:
Client: Save the Children
Agency: Don't Panic, London
Production Company: Unit9

P&G Thank you, Mom: Tough Love

The world’s toughest moms, raise the world’s toughest kids. Wieden + Kennedy, Portland made another great spot in the P&G Thank you, Mom campaign. This time for the Paralympic Games. The comments of moms in the thank you mom facebook page show how moms appreciate this spot. They feel that P&G honors them.

"You could have protected me. You could have taken every hit. You could have turned the world upside down so that I would never feel pain. But you didn't. You gave me my freedom because you were strong. And now, so am I." The narration comes from the Paralympic snowboarder Amy Purdy.

Credits:
Advertising Agency: Wieden + Kennedy Portland

Galaxy Tab Pro 10.1 mocks Apple's Pencil ad

I love the way Samsung mocks Apple products and fanboys. In case you don't remember check here and here. Now, Samsung takes Apple's Pencil ad that featured the iPad Air which is thinner than a pencil and compares it with the new Galaxy Tab Pro 10.1 which is thinner that the iPad. The Galaxy Tab features a 2560-by-1600 at 299 ppi screen compared to the iPad Air’s 2048-by-1536 resolution at 264 ppi. It also has multitasking abilities.

Then, the mocking continue. Now it's iPhone's 4.0" non-HD turn to be humiliated by the 5.7'' HD Galaxy Note 3. We see the 2 phones side by side and LeBron James working his magic.

The Sunday Times: Icons

Grey London made a seamless single take spot for The Sunday Times that recreates iconic moments from art, music and film. From Rodin’s The Thinker to Forrest Gump, to Mad Men, to Michelangelo’s The Creation Of Adam, to Reservoir Dogs and Daft Punk. Perfect!

The Sunday Times - Icons from Us on Vimeo.

Watch the making of.

The Sunday Times - Making of Icons from Us on Vimeo.


Credits:
Advertising Agency: Grey, London, UK
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creatives: Jonathan Rands, Johan Leandersson
Agency producer: Debbie Impett
Business director: Tamsine Foggin
Account manager: Albert Ponnelle
Senior planner: Matt Gladstone
Planner: Hamish Cameron
Media agency: M/Six
Production company: Academy Films
Director: Us
Editor: David Stevens
Producer: Juliette harris
DoP: Ben Fordesman
Post production: Electric Theatre Collective
Audio post production: String & Tins

Bell’s Whisky: The Reader

Heartwarming! An elderly man who doesn't know how to read, picks up a book from a bookstore and he begins a journey from illiteracy to literacy. From learning the first letters of the alphabet to reading the entire book. A true man of character. He finally meets the author. The tagline, Give that man a Bell's, comes as a reward.

Advertising Agency: King James, Cape Town, South Africa
Directors: Greg Gray, Velocity Films
Production House TV Producer: Helena Woodfine
Executive Creative Director: Devin Kennedy
Creative Director: Mike Wilson
Art Director: Cameron Watson
Agency TV Producer: Caz Friedman
Client Service: Sheri Cook

Kia K900: The Truth (Super Bowl 2014)

Laurence Fishburne returns to the role of Morpheus for Kia's Super Bowl commercial. He acts as a valet who ask a rich couple to make a choice between the luxury they know and a kind of luxury. There is a blue and a red key (remember the blue/red pills from Matrix?). "Take the blue key and go back to the luxury you know. You take the red key and you'll never look at luxury the same again."

They take the red key and while they drive Kia's K900 luxury sedan, Morpheus sings Nessum Dorma while cars explode!

Credits:
Advertising Agency: David&Goliath, USA

P&G Thank You Mom: Pick Them Back Up

The tribute to moms continues with the sequel of the awesome "Best Job" spot from P&G in 2012. Wieden + Kennedy made another great commercial for the "Thank You, Mom" campaign, this time for February's Sochi Winter Olympics. We see the mothers of Olympic athletes who were always picking their children back up, teaching them that falling makes you stronger, encourage them to try again and bringing them to glory.

Credits:
Client: Procter & Gamble
Agency: Wieden + Kennedy, Portland, Ore.
Production Company: Park Pictures
Director/DP: Lance Acord
VFX Company: A52
Mix Company: Eleven

NZ Transport Agency: Mistakes

Time froze. An inevitable crash. A simple mistake. The two drivers involved are talking about it but there is nothing they can do any more. Crash. 


"No one should pay for a mistake with their life." Very dramatic and emotional spot from Clemenger BBDO Wwllington for the new Zealand Transport Agency based on the idea that when we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error.

Credits:
Client: New Zealand Transport Agency

Agency: Clemenger BBDO, Wellington

Executive Creative Director: Philip Andrew

Creative Director: Brigid Alkema

Copywriter: Emily Beautrais

Art Director: Emily Beautrais, Philip Andrew

Agency Producer: Marty Gray

Group Account Director: Linda Major

Account Manager: Bethany Omeri

Director of Digital Innovation: Thomas Scovell

Media Business Director: Annabelle Wilkinson

Media Account Director: Emily Goulden

Principal Scientist (NZTA): Paul Graham

Advertising Manager (NZTA): Rachel Prince

Production Company: Finch

Director: Derin Seale

Producer: Karen Bryson

Executive Producer: Rob Galluzzo

DoP: Stefan Duscio 

Offline: Toybox

Editor: Drew Thompson (Method Studios)

VFX: Fin Design + Effects

VFX Supervisor: Stuart White

Colourist: Ben Eagleton 

Sound Design: Simon Lister

Sound Design Studio: Nylon Studios

Carlton Dry: #HelloBeer

Pure silliness! These four inventive housemates will definetely make you laugh in this series of spots for Carlton Dry and the #hellobeer campaign.

Credits:
Advertising agency: Clemenger BBDO Melbourne

Coca-Cola Life: Ser Padres

Amazingly true, funny and heartwarming spot for Coca Cola Life. It shows exactly how your life changes completelly when you have a child, how difficult it gets, but at the same time how incredible parenting is. The dad's expresion in the end is just perfect. The green labeled Coca-Cola Life is sold in Argentina.

Credits:
Advertising agency: Santo Buenos Aires
Director: Pucho Mentasti 

Verizon Droid: 48 hours

Edward Norton wakes up in a morgue, picks up his Motorola Droid Maxx, then the flashback of his last 48 hours begins. In this fun to watch 90 seconds film we see Edward Norton finding a wallet, singing karaoke, still someone's girlfriend, crashing a plane, being tied upside down, winning a ferret from a mob boss in a Connent Four game, all with the help of his Droid phone with the impressive 48 hours battery life.

Credits:

Client: Verizon Wireless
Title: A Lot Can Happen in 48 Hours
Air Date: December 5, 2013

Agency: mcgarrybowen New York
Executive Creative Director: Cheryl Van Ooyen
Creative Director: Tiffany Smith
Associate Creative Director: Jamie Massam
Writers: Cheryl Van Ooyen, Tiffany Smith, Alex Flint
Art Director: Jamie Massam
Director of Broadcast Production: Dante Piacenza
Executive Producer: Leelee Groome
Executive Music Producer: Stephanie Diaz-Matos

Production Company: MJZ
Director: Matthijs van Heijningen
Executive Producer: Scott Howard
Producer: Mark Hall
DoP: Chris Soos, Alwin Kuchler

Editorial Company: Rock Paper Scissors
Editors: Adam Pertofsky, Neil Meiklejohn
Executive Producer: Carol Lynn Weaver
Producer: Juliet Batter

VFX: The Mill
Creative Director: Chris Knight
Executive Producer: Jo Arghiris
Senior Producer: Dan Roberts
Producer: Jillian Lynes
3D Artists: Feliz Urquiza, Blake Guest, Matt Bohnert, Ashraf Ghoniem
2D Artists: Chris Knight, Margolit Steiner, Daniel Thuresson, Chris Payne, Jake Maymudes, Tara DeMarco
Matte Painting: Andy Wheater
Motion Graphics: Byron Slaybaugh

Nørregade: Goth

Goth, candies, a happy mouth and an Epica Award. A wonderfull commercial from LoweFriends in Denmark for Nørregade candies with a goth girl who cannot make herself stop smiling and starting to think fuck I can't smile cause I'm a goth girl but this candy is so great.

Credits:
Client: Nørregade
Agency: LoweFriends
Copywriter: Hans-Henrik Langevad
Art Director: Mads Kold
Production Company: Parafilm
Director: Michael Toft
Production Company Producer: Julie Mølsgaard

Tullamore Dew: The Parting Glass

The best whiskey film of the year comes from Tullamore Dew Irish Whiskey. Authentic and with a clever ending. We see four mates walking on an Irish grassy hillside on a rainy day to reach a stone church. They have glasses and a Tullamore Dew with them. They drink the whiskey in the cemetary outside the church while they sing an Irish folk song named "A Parting Glass" to honor one of their friends. The song was recorded inside the church. I'm not going to tell you the end. Just watch it!

Credits:
Advertising agency: Opperman Weiss, New York
Director: Laurence Dunmore of RSA Films and DP Alex Melman 

Kmart: Show your joe

A controvesrial spot from Kmart showing men with boxers and tuxedos from the waist up playing jingle bells tune with their balls. I think it's funny but it has started a debate on their facebook page. Do you find it funny or offencive?

Volvo Trucks: The Epic Split feat. Van Damme

Epic Volvo stunt with Jean-Claude Van Damme performing his famous split between two reversing Volvo trucks. What a great way to highlight the precision and directional stability of the new Volvo Dynamic Steering -- a world first technology that makes the new Volvo FM easier to drive.

Credits:
Directed by Andreas Nilsson
Soundtrack by Enya: Only Time

AIDES: Woody

Sometimes, you can lie without knowing it. The film Woody, finds a woman and a man in an one night stand and the man turns to Pinocchio. The new campaign for the French HIV awareness organization AIDES is trying to get people's attention to the fact that there are around 650.000 people in Europe with HIV without knowing it and they should always use protection.

Credits:
Advertising Agency: TBWA/Paris
Client:AIDES
Creative Director: Jean-Francois Goize
Art Director: Matthieu Darasse
Copywriter: Alban Gallee
Head of TV: Maxime Boiron
Agency Producer: Guillaume Faurel
Production Company: Control
Director: Marc&Ish
Special Effects: Jean-Christophe Spadaccini
Special Effects: Nomansland FX
Special Effects: Mikros
Music: Else
Sound Director: Fabrice Pouvreau
Sound Director: Valery Pellegrini

Electrolux UltraCaptic: The world's first vacuum art

Thai artist Chalit Nakpawan created "Power", the world's first work of art from a vacuum cleaner. The editing is very good, giving you the illusion that the vacuum creates the art. The Electrolux UltraCaptic model has an innovative system called Compact & Go feature, which compresses dust and dirt in a unique container to prevent it from diffusing in the air. Great work from Saatchi & Saatchi Thailand.

Credits:
Agency: Saatchi & Saatchi Thailand
Creative Group Head: Papop Chaowanapreecha
Art Directors: Shayne Chomchinda, Kajohnchai Rodklongtan, Patharaporn Khunchon, Weerayut Angkharach
Copywriters: Ranongsak Tanoparat, Chavanon Tantisiriseranee
ECD: Joel Clement
Agency Producer: Aitthipat Boonkumol
Artist: Chalit Nakpawan
Production Company: Wakeup Rabbit
Director: Pagorn Jungrungruang
Assistant Director: Thitipong Pimolwetkul
DOP: Chalongwut Chorruangsak
Production Manager: Nuttheera Payakken
Producer: Athip Vichuchaianan
2nd Camera: Siriwat Seesaeng
Editor: Wisarut Deelorm

Sony 4K: Four times the detail

Amazing spot from Sony that illustrates perfectly the 4K experience. They made 8 million petals to erupt from a volcano in Costa Rica, making the environment fill with magestic colors, thus symbolizing the 8 million pixel display on 4K TVs. More amazing is the fact that this are real petals. See this in Full HD or find a 4K and watch it in 3840 x 2160.

Xbox One: Invitation

An invitation to a new generation of gaming. Supercars, giant robots, Steven Gerald, zombies and Spock invite you to play with Xbox One the new all-in-one console. The well know tagline "jump in" becomes "jump ahead". It will be a great battle with Sony. A battle all gamers will gain from.

Honda: An impossible made possible

If you love illusions then you will love this new spot for the Honda CR-V 1.6 i-DTEC Diesel. A car that is big enough but due to its diesel engine and the ingenuity of Honda engineering, manages to be fuel efficient. An impossible task made possible.

Credits:
Advertising agency: Mcgarrybowen London
Executive creative directors: Paul Jordan, Angus Macadam
Copywriter: Richard Holmes
Art director: Remco Graham
Executive planning director: Kevin Chesters
Planner: Max Kennedy
Agency producer: Richard Firminger
Production company: Gorgeous
Director: Chris Palmer
Editor: Paul Watts
Colourist: Seamus O’Kane, The Mill
VFX: Tom Sparks
Audio post-production: Parv Thind Wave