Lamborghini Aventador LP 700-4: A Relentless Force

What an amazing car.
Enjoy the Italian 700 horsepower super car in a 3 minute epic ride against a hostile force of nature.

Creative Agency: Philipp und Keuntje GmbH
Creative-Direction: Diether Kerner, Sönke Schmidt
Art-Direction: Rouven Steiman
Text: Sandra Eichner, Adrienne Tonner
Agentur-Producer: Felicitas Stahnke
Kundenberatung: Steffen Schwab

Production: Sehsucht GmbH Hamburg, Germany
Service Production: Slim Pictures L.A, USA
Director: Ole Peters
DOP: Jordan Valenti
Aerial DOP: Kurt Soderling
Pilot: Lance Strumpf
Precision Car Driver: Rich Rutherford
Set Supervisor: Timo von Wittken
Concept Design: Anja von Harsdorf
Art Department Post: Anja von Harsdorf, Axel Brötje, Niklas Ohlson
Head Of 3D: Timo von Wittken
3D Artists: Maurice Panisch, Peter Balicki, Hannes Geiger, Felix Geremus, Vitaly Grossmann, Christian Keller, Stefan Galleithner, Christian Schnellhammer
Head of Compositing: Florian Zachau
2D Artists/Compositing: Yacoob Essack, Markus Gratl
Mattepainting Artist: Marco Iozzi
Technical Director: Martin Chatterjee
Editor: Stephan Wever
Executive Producer: Martin Woelke
Producer: Andreas Coutsoumbelis, Jan Tiller
Music: DamienDamien
Sound Design: Supreme Music

Playstation: Mr.Lee, Tailor to Superheroes and Villains

To promote DC Universe online, the new PlayStation 3 game, in which everyone can be a superheroe or a villain, we created an unusual tailor shop. Mr. Lee´s tailor shop is specialized in handcrafting custom suits for heroes and villains. So his clients can live the same experience as the game in the offline world.

Leo Burnett Iberia promoted DC Universe, a Playstation 3 Game, in a very innovative way. In this game the player is able to choose the superpowers he wants and create his own superhero and his suit. So, Leo Burnett gave everyone the opportunity to create their own superhero costume at Mr. Lee's Superhero Tailor Shop and bring the game experience in the real world.



Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Global Creative Director: Mark Tutssel
Executive Creative Director: Chacho Puebla
Creative Directors: Juan Sevilla, Juan Christmann
Art Directors: Bruno Nakano, Juan Sevilla
Designer: Bruno Nakano
Copywriter: Juan Christmann
Head of Digital: Asier García
Head of PR: Sarah Okrent
Head of Events: Cristina Baixas
Creative Advisor: Tura
Head of Programming: Victor Moreno
Programmer: Luis Marcano

Budweiser: Poolball

I love new sports. And this really is one I would love to play. Unfortunately I don't live in Buenos Aires.

 
Ogilvy Argentina created for Budweiser a new sport “Poolball” to bring together two great passions of men, nightlife and soccer. 
Two teams of 2 players each, play pool on a 7x3 meters long table, with 15 redesigned soccer balls. The well known pool rules apply, although there is one tiny difference. In “Poolball” you don't use a stick. You use your feet.

You can imagine the setting of the presentation of “Poolball”. Women, music and beer. Lots of it.
Also, they had Fox Sports and ESPN broadcasting live the event. "Poolball" is now touring around bars and pubs of Buenos Aires.



Advertising Agency: Ogilvy, Argentina
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Copywriter: Federico Fragola
Art Director: Tomás Lavagno
General Manager: Germán Yunes
Managing Director: Diego Raspo
Account Director: Georgina Roccatagliata
Account Executives: Giselle Estevez, Jazmín Salas
Production Director: Valeria Pinto
Agency Producers: Federico Faralla, Gaston Sueiro
BTL Producción Director: José Cardelli
BTL Producer: Guillermo Astobiza
Production House: Awards Cine
Table Developers: Sodapasta
Director: Viviano Romero
Executive Producer: Guadalupe Gallardo
Director of Photography: Pablo Iacovone
Edition: Viviano Romero
Post Production: La Sociedad Post
Music Designer: Mariano Iezzi / CCCI
Responsible for the client: Pablo Beltrán

The Quebec Federation of Family Doctors: Fall, Hospital, Mirror (Rip Off ?)

"In Quebec, more than 3 million people are without access to a family doctor. When someone lack access to a family doctor, all his family suffer. Without government funding, this situation will continue to deteriorate."

The art direction is very good, the concept very strong, the message clear. The campaign will surely do its work. Everything would be perfect if the idea was original. But it's not. And I don't know if the agency is aware of it, but when your idea is similar to a Cannes awarded idea then, I get suspicious.

Advertising Agency: BCP, Montreal, Canada

The original Cannes Lions 2009 idea:

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Creative Director: David Bowman
Copywriter: Steven Jackson
Account Manager: Alexandra Klujin
Account Supervisor: Chris Yong
Art Buyers: Skye Houghton, Alice Quiddington
Art Director: Vince Lagana
Photographer: Gary Sheppard
Other Credits: Marcus Thyer @ Cave

Wedding Republic: Ian and Irene - the Unrated Version

For their relaunch, Wedding Republic, an online gift registry service, introduced Ian and Irene, two funny characters who think like a man and woman supposed to think.
Couples who register to Wedding republic, can choose the gifts they want for their marriage and create their ideal wedding registry.



and the story continues...



Advertising Agency: Saatchi & Saatchi, Canada
Executive Creative Directors: Helen Pak, Brian Sheppard
Art Director: Helen Pak
Copywriter: Brian Sheppard
Logo Design: Tyler Serr
Producer: Matt Shipp
Animation: Track & Field
Design Director: Steven Hollman
Animator: Tom Morrison
Audio: Eggplant

Common Sort: 80s, chest, cigarettes, disco, guitar, backstage

Brilliant copy in this retail campaign for Common Sort, a Canadian second-hand clothing store.

Advertising Agency: Grey Canada, Toronto, Canada
Creative Director: Carl Jones
Art Director: Rob Trickey
Copywriter: Chris Tropak
Photographer: Michael Alberstat
Account Supervisor: Paul Forrest
Published: April 2011

Sloggi: Found Camera

Another great viral campaign from Israel for Sloggi underwear.
Instead of making a catalogue they have created a Facebook page where they uploaded photos and videos of beautiful young models in their underwear from a so called lost camera they have found in an airport. The success was imminent. The photos were distributed from wall to wall, to blogs, to sites and so on and so forth.

Advertising Agency: Yehoshua TBWA, Israel
VPCreative: Edo Kariv
Creative Leader: Amit Stoler
Creative Director: Gil Goren
Copywriter: Alon Hadad
Art director: kobi Benwalid
VP Clients: Idit Rozenblum
VP Operation: Ofer Hajayov
Producer: Anat Harari
Supervisor: Hadas Gadish
Account Manager: Elinor Dan