Harrison's dad explained the shocking "I wish my son had cancer" campaign. His son was born with Duchenne Muscular Dystrophy. There is no treatment and no cure, this is a 100% lethal disease. He dedicated himself to find a cure a with the help of funding. Visit http://www.harrisonsfund.com/ to help him.
Friday 10 May 2013
Harrison's Dad: "I wish my son had cancer"
Harrison's dad explained the shocking "I wish my son had cancer" campaign. His son was born with Duchenne Muscular Dystrophy. There is no treatment and no cure, this is a 100% lethal disease. He dedicated himself to find a cure a with the help of funding. Visit http://www.harrisonsfund.com/ to help him.
Labels:
Public interest
Robinsons: Pals
Emotional, heart warming spot dedicated to dads, from Robinsons, the British soft drink company. You'll definitely want to watch it again after the twist in the end.
Credits:
Advertising Agency: BBH, London
Creative: Matt Moreland, Chris Clarke, Sarah Hardcastle, Elliot Shiels
Creative Director: Hamish Pinnell, Justin Moore
Producer: Glenn Paton
Strategic Business Lead: John Harrison, Becky Russell
Strategist: Lilli English
Team Director: Alex Monger
Director: Si & Ad
Executive Producer: Lizie Gower
Producer: Dom Thomas
Director of Photography: Barry Ackroyd
Post Production: The Mill
Editor: Joe Guest
Editorial Company: Final Cut
Sound: Nick Angell
Labels:
Tvc
Thursday 9 May 2013
Unicef: #NoNameMatch
In Paraguay, 1 in 4 children under 1 year old is without birth certificate. This means they have no official identity. With the upcoming presidential election, UNICEF pulled a stunt, to make the candidates commit to this. They used in a very clever way the Uruguay vs Paraguay soccer match for Brazil 2014 world cup.
#NoNameMatch from TBWA\ONIRIA on Vimeo.
Credits:
Agency: ONIRIA/TBWA
Country: Paraguay
Client: Radio Corazón
Chief Executive Officer: Camilo Guanes
Executive Creative Director: Daniel Achával
Creative Director: Jorge Tercarioli, Arturo Valiente
Creative: Jorge Tercarioli, Daniel Achával, Camilo Guanes, Arturo Valiente, René López, Jorge Collar, Sergio Sevega
Planner: Rodrigo Weiberlen
Producer: Poli Achával
Other Credits: Metropolis Films, El Bagre Productora, Elemental, LFZ, Inthependiente
Labels:
Ambient,
creative use of media,
Public interest
Wednesday 8 May 2013
Swedish Radio: Plus
Forsman & Bodenfors invented a radio player for computers, pads and phones that makes radio visual, interactive, and very shareable. When listening to a radio program, you can add videos, pictures, comments, maps and polls to the timeline. To add information, or to give your personal thoughts. What you post in the timeline will also be shared on Facebook, with a link to that exact part of the program.
SR Plus by Society 46 from Society 46 on Vimeo.
Credits:
Advertising Agency: Forsman & Bodenfors
SR Plus by Society 46 from Society 46 on Vimeo.
Credits:
Advertising Agency: Forsman & Bodenfors
Labels:
creative use of media,
interactive,
Online
Thursday 2 May 2013
Tokyo City Symphony: 3D Projection Mapping
Tokyo City Symphony created an amazing 3D projection mapping for the celebration of 10 years of Roppongi Hills Mori Tower, a Tokyo skyscraper of 238 meters high. A giant model at scale 1/1000 offers a unique experience and you can also interact with it at http://tokyocitysymphony.com/
Labels:
interactive,
Online,
Projection Mapping
Captain D's:"Web Cam
For Captain D's fanatics. Part of the ongoing "It's Gotta Be D's" campaign
Credits:
Advertising Agency: TM Advertising, Dallas, Texas
Credits:
Advertising Agency: TM Advertising, Dallas, Texas
Labels:
Tvc
Wednesday 1 May 2013
Monday 29 April 2013
Tata Sky+ HD: Prison Break
A thrilling, fast-paced 3:30 TV spot set in an Indian prison where a prison break is orchestrated during the India-Pakistan match. Tata Sky+ HD's latest TVC is the longest TV commercial to be telecast in the history of Indian advertising. Great production values.
Credits
Advertising Agency: Ogilvy & Mather Mumbai
Credits
Advertising Agency: Ogilvy & Mather Mumbai
Wednesday 24 April 2013
Moms Demand Action: Choose One
You'll be very surprised with the things that are banned in USA in order to protect kids. No, guns, are not one of them. It seems that Americans think that the book "Little Red Riding Hood, the Kinder eggs and the dodge ball game, are more lethal than assault weapons. Learn more at Moms Demand Action
Credits:
Advertising Agency: Grey Toronto
Credits:
Advertising Agency: Grey Toronto
Labels:
Print,
Public interest
Tuesday 16 April 2013
GoPro: Ken Block in Russia
You've all seen the Gymkhana series. Now Ken Block is packed with lots of GoPro HD HERO2 cameras and he drifts in snowy Russia. Prepare yourself for great close-ups, slow motion drifting and lots of fun.
Labels:
Viral
Wednesday 10 April 2013
Adidas: It's blue, what else matters?
John Terry, Fernando Torres and Juan Mata covered in blue paint for the Adidas promotion of the new Chelsea team 2013/14 home shirt. Instead of just showing the new shirt the creative agency came up with the idea to build up on the team's colour. It's blue, what else matters? I guess if you're a real fan of the club, this campaign should speak right at your heart.
Credits:
Advertising agency: The Corner
Creative director: Tom Ewart
Creative team: Matthew Lancod, Robert Amstell, Mike Kennedy and Pauline Ashford
Head of integrated production: Danny Bush
Designer: Will Chak
Business director: Jonny Angel
Production company: 24 Productions
Director/photographer: Mark Zibert
Sound design: Wizzy Wow
Retouching: Smoke & Mirrors
Labels:
Integrated,
Print,
Tvc
Monday 8 April 2013
Samsung Smart TV: King of TV
This breath-taking spot is like a blockbuster movie. It is one of the two spots of Samsung's new global campaign for its new Smart TV, with Smart Recommendation and advanced voice and gesture control.
Credits:
Advertising agency: CHI & Partners, London
Spot: "King of TV City"
Executive Creative Director: Jonathan Burley
Art Director: Alexei Berwitz
Copywriter: Rob Webster
Planners: Anthony Cox, Oli Egan
Agency Producer: Alex Nicholson
Account Handlers: Christian Hinchcliffe, Ana Saffer
Media Agency: Starcom
Media Planner: Erica Chen
Director: Adam Berg
Production Company: Stink
Production Company Executive Producer: Blake Powell
Production Company Producer: Ben Croker
Production Company Manager: Christabelle Stone
Director of Photography: Mattias Montero
Visual Effects: MPC
Visual Effects Producer: Chris Allen
Visual Effects Supervisor: Franck Lambertz
Grade: Mark Gethin
Audio Postproduction: Jungle Studios
Editor: Paul Hardcastle (Trim)
Credits:
Advertising agency: CHI & Partners, London
Spot: "King of TV City"
Executive Creative Director: Jonathan Burley
Art Director: Alexei Berwitz
Copywriter: Rob Webster
Planners: Anthony Cox, Oli Egan
Agency Producer: Alex Nicholson
Account Handlers: Christian Hinchcliffe, Ana Saffer
Media Agency: Starcom
Media Planner: Erica Chen
Director: Adam Berg
Production Company: Stink
Production Company Executive Producer: Blake Powell
Production Company Producer: Ben Croker
Production Company Manager: Christabelle Stone
Director of Photography: Mattias Montero
Visual Effects: MPC
Visual Effects Producer: Chris Allen
Visual Effects Supervisor: Franck Lambertz
Grade: Mark Gethin
Audio Postproduction: Jungle Studios
Editor: Paul Hardcastle (Trim)
Labels:
Tvc
Tuesday 2 April 2013
Canadian Real Estate Association: Look it up
Funny spots by CREA (The Canadian Real Estate Association) pointing out how the Internet through web searches, how to videos and blogs, makes people believe they can do anything by themselves. Through a series of various do-it-yourself situations gone wrong, CREA makes the statement that when it comes to something important like buying or selling a home, they're better…
Credits:
Advertising Agency: UNION, Toronto, Canada
Executive Creative Director: Michael Murray / Lance Martin
Senior Art Director: Mark Scott
Copywriter: Gerald Kugler
Agency Producer: Alina Prussky
Director: Blue Source
Executive Producer: Scott Mackenzie
Production Company: Radke Film Group
Producer: Donald Taylor
DP: Mattias Montero
Editorial: Aaron Dark / School Editing
Music: Black Iris / RMW
Airdate: March 2013
Credits:
Advertising Agency: UNION, Toronto, Canada
Executive Creative Director: Michael Murray / Lance Martin
Senior Art Director: Mark Scott
Copywriter: Gerald Kugler
Agency Producer: Alina Prussky
Director: Blue Source
Executive Producer: Scott Mackenzie
Production Company: Radke Film Group
Producer: Donald Taylor
DP: Mattias Montero
Editorial: Aaron Dark / School Editing
Music: Black Iris / RMW
Airdate: March 2013
Labels:
Tvc
Monday 1 April 2013
TBWA\Hunt\Lascaris: We Sent Their Briefs Back
Clients briefs tranformed into art in this nice self promo idea from TBWA\Hunt\Lascaris in Johannesburg. In order to promote their design department they took the actual ATL briefs and used them as a canvas. They conceptualized various designs that captured the essence of the brands,
then brought them to life using only the cardboard job bags and the
briefs that were attached to them. They created intricate pieces of paper art, transforming their client's
briefs into multi-dimensional design pieces and sent them to their clients. Results: new design work rose by 450% within the
first 6 weeks.
Adveertising Agency: TBWA\Hunt\Lascaris
Adveertising Agency: TBWA\Hunt\Lascaris
Labels:
Self promotion
HP: Photoball
An idea that makes people laugh is bound to succeed. AlmapBBDO and HP created a huge inflatable ball with an integrated HD camera, able to take photos and videos and stream them in real time online and to the stage of the Planeta Terra festival in Sao Paulo. A great way to introduce HP's new positioning, "Making Memories Last". Results: 3.000.000 views online and 2.000 photos of smiling people printed at the festival.
HP - Photoball (ENG) from AlmapBBDO Internet on Vimeo.
Advertising Agency: AlmapBBDO
HP - Photoball (ENG) from AlmapBBDO Internet on Vimeo.
Advertising Agency: AlmapBBDO
Friday 29 March 2013
Perrier: Secret Place
Prepare yourself for a unique moment, like you can’t even imagine. An extraordinary experience, where everything is possible, where you can push your boundaries without caring about tomorrows.
Yesterday I received an invitation from Perier to try their amazing campaign before the global launch at April 2nd. I want to thank them for the honor and to share with you this experience. Go to www.perriersecretplace.com/ The secret password is "PE617". For more info on the campaign, read the following Q&A.
Q&A Perrier Secret Place
Perrier Secret Place Premise :If you were at a
Secret and Exclusive party and you wanted to party as long as possible, you’d
make sure you were as refreshed as possible.
And no one can throw a party and ensure you are refreshed to party as
long as you can like Perrier.
Q. Tell us about this latest digital initiative for Perrier?
Ø Perrier Secret Place puts you in the shoes
of a guest who goes to a very very special evening party. A hidden place in an alley in Paris, behind a
laundry mat. An evening where all guests will have the
opportunity to live their craziest fantasies. And
you'll have the best seat in the house to enjoy since all the characters that you see
on the screen are clickable. With one click you find yourself in their skin. Living their fantasy.
Q. How did you come
up with this idea?
Ø We started from the following insight: drinking Perrier during the evening party is
the best way to take full advantage of all the opportunities available to you…and
until the end of the night. In Secret
Place, not only are you at the Ultimate Party living out the experience of the
Ultimate Party Guest from the beginning, but you also live out the ultimate evening of 60 other guests who are in the apartment.
Q. And there is something to
win, right?
Ø Yes. At the ultimate party, we’ve hidden a very special
bottle of Perrier. 5 clues are hidden in the rooms of the apartment. They will
lead you to the bottle where you are entered into a drawing to win
an exclusive invitation to the wildest night of the world party in St Tropez,
New Year in Sydney, Miami Art Basel, Carnival in Rio and the closing
of the season Ibiza. Only the most experienced gamers will succeed, believe
me ...Among thousands of different scenarios during the evening,
only one leads to the bottle.
Q. So, it’s a game or
an interactive film?
Ø Both! This
project mixes Brand Entertainment and Gaming. We produced 1 hour and 20 minutes
of content that allows all users to experience a unique evening scenario. We also used digital interactivity to
inject this dimension of Gaming. This involves the quest of
finding the bottle and the opportunity to live the lives of all guests by clicking
on them.
Q. Why Secret Place?
Ø This was inspired by the emerging
phenomenon of speak easy. A party venue at the rear façade that has absolutely nothing
to do with the place. This is quite in line with Perrier. Completely unexpected.
Q. How are you using social
networks to amplify this experience?
Ø In partnership with the agency Buzzman,
we worked on a social strategy:
Become
a fanon Perrier Facebookand regularlyyou will gettips tofind clues thatwill
lead you tothe secret Perrierbottle.We'll give youa little tip. Slip
intothe skin of theyoung man wholooks through thekeyhole and live out his
fantasy. Orplay
agame of"PillowFight"(Sounds weird, but itisPerrier!)
Q. How will the experience function on the
mobile?
Ø We have specifically developed an application that
runs on iPhone/ Android /iPad. This is not a replication of
the desktop experience but a concept designed for specifically for the mobile
device. By downloading the application you enter the rooms of the Perrier apartment and you can navigate through each
room. The challenge: find the Secret hidden bottle of Perrier in the apartment.
Q. What was the
biggest challenge to pull off this experience?
Ø This is the most ambitious project to
carry. We spent
18 months writing lots and lots of different scenarios. Produced a film in which
we choreographed each scene so that it is connecting with one another when the
user clicks on the characters. Sound design work has also been a real challenge.
Imagine having to reproduce the sound of a bottle on a bar as many
times as there are people in the room who can hear it.
Q. Where will Secret Place be launched?
Ø The experience will be available
worldwide but open to 20 countries to play in the major markets for Perrier
France, United States and Canada. This is the first time that Perrier launches
a project of this magnitude in the United States.
The challenge is enormous. Positioning is also a little
different there. Much more premium. We really hope that the French touch--its audacious content-- is embraced well there.
Q. What results do you expect?
Ø There is a counter on the site that counts the number
of lives that all users worldwide will live on the site.1 life = 1 click on a
character. I want to hear from Perrier that this idea made 10 million lives by the end
of week five of the experience’ launch.
Q. How is this truly innovative?
Ø We believe Secret Place is truly a digital first. Not because it’s the
first time you can click on something and enter into his point of view. But, the ambition was really to say: Imagine you enter in
any movie theater, have the quality screenwriting and the
direction of cinema but also to have permanent control over the course of the story.
Q. What kind of partner did you work with to make this type of project?
Ø Fighting Fish is our production partner based in Paris. This is the first time that we’ve
made a digital experience for Perrier conducted by the
French. This is an opportunity to remind the world that France is in a good
position on Digital Excellence.
Beyond
the fact that Fighting Fish is based in Paris, it was able to fulfill the requirements
demanded by this project. The team assembled to
deliver this feature was made up of an interactive-hybrid. On the team was Lawrence King, the director of the experience and who is currently working on his own
film. Arnaud XXX is the production designer and there were
the script writers. Franck Marchalover saw the sound
design –having conducted several reputable orchestras before
working with us. Fighting Fish puts digital at the heart of its
"production thinking" and Ogilvy Paris thinks the same
way. This allows a real synergy
between the film's producers and those who are thinking through its interactivity.
Q. Why is Secret
Place the right creative approach for Perrier now?
Ø Digital and social
are playing an increasing role in Perrier's Communications strategy. They have
an important, specific role: communicating the edgier, younger, hottest facet
of the brand. Reaffirming that Perrier is a must have brand and product when it
comes to partying and socialising. And proving, again and again, that the brand
loooooves creativity, surprise and inventiveness. This is what Secret Place
brilliantly does in my mind. – Benoit de Fleurian,
ManagingDirector | Ogilvy & Mather Advertising.
The
digital space has opened up a new opportunity for brands. It's solved a
contradiction that exists in the real world. Physically, you can't make an
exclusive experience accessible to everybody. But with Secret Place, that's
exactly what we've achieved. We give people the opportunity to live an
experience they wouldn't normally live, but have always dreamed about. Like
those exclusive parties you've always longed to be invited to. And thanks to
Perrier, you can live it not once, but multiple times, through the eyes of
multiple characters. This is an idea that is only possible thanks to the
technology we have at our disposal today, and a bit of creative thinking. - Chris
Garbutt, Chief Creative Officer | Ogilvy & Mather Paris, Group
Q. The Director is who? And why did you choose
this director?
Ø Laurent King. We
chose him because of his ability to manage this kind of project: half movie,
half digital and interactive experience. It's really important to have this
kind of new director that knows how to direct with all the constraints that a
digital experience impose.
Q. Where did you shoot and tell me one challenge with
organizing the shoot or a challenge that arrived at the shoot? How did you overcome the challenge?
Ø We filmed in an
amazing appartement in Paris that was almost a piece of art by itself. We loved
the parisian kind of architecture of it, with lovely rooms, very different to
each other. It's very rare to find a place with different moods and atmosphere
in it. Moreover, we were looking for a place where you can imagine secret
parties happening in it. The biggest challenge was to choreograph all the action
of the 60 guests. It was a real challenge because every character had a link to
each other in terms of scenario.
Q. Is there a music track?
Ø The track of the
experience is played live by the group called "TOYZ".
Q. Would love to hear from one of the party-go’ers at
this Ultimate Party. . .
Ø The Host : All Secret
Places have their secrets. You understand why I'll keep this one. . .
Client : Perrier
Product
: Perrier
Title : Perrier Secret Place
Format : Digital/Brand Entertainement
Chief Creative Officer : Chris Garbutt
Creative Director : Frederic Levron,Thierry Chiumino
Copywriter : Baptiste Clinet, Nicolas Lautier,
Florian Bodet
Art Director : Baptiste Clinet, Nicolas Lautier,
Florian Bodet, Chris Rowson,
Global Business Leader :
Constance CapyBaudeau
Account Supervisor :StanislasVert
Film Producer : Hugo Diaz, Diane de Bretteville
Digital producer : Hugo Diaz, Cyril Duval, Sandra
Petrus
Production company :Fighting Fish, Olivier Dormerc,
Cyril Couve de Murvil, AdrienMoisson, Benjamin Przelspolewski
Sound Design : Le COMPTOIR DU SON / Franck MARCHAL & Alexandre POIRIER
Film Director :Laurent King
Story development: Olivier Domerc
Story editor: Benjamin Bloch
Production manager: Caroline Petruccelli
Production designer: Arnaud Roth
Director of Photography:Frédéric Martial Wetter
Line Producer: Vincent RIVIER
Location manager:Timothée TALANDIER
Main title music: Toys
Client:NWFB head of marketing and category, Muriel
Koch. Sparkling Brand Director, Fabienne Bravard. Perrier International Brand
ManagerArmelleRoulland
Social Media & PR Strategy Buzzman :
Georges Mohammed-Chérif (CEO & DC)
Georges Mohammed-Chérif (CEO & DC)
Hubert Munyazikwiye (Head of Social Media
& PR)
Nicolas David (Social Media Manager)
Nicolas David (Social Media Manager)
Labels:
creative use of media,
interactive,
Social media
Thursday 28 March 2013
Somersby Cider: The Somersby Store
Somersby Cider's launch in UK, mocks Apple fanboys with this hilarious spot. Single core and dual core apples, wireless glasses, full of great content, easy to use, one click to connect, this cider even works perfectly in direct sunlight. Enjoy.
Credits:
Advertising Agency: Fold 7, London
Credits:
Advertising Agency: Fold 7, London
Labels:
Tvc
Thursday 21 March 2013
Dove Men + Care: Stop using women's shampoo
Hirarious spot from Brasil with a man who experiences a gorgeous hair makeover because he is using women's shampoo. They make fun of all the tossing of shiny and luscious hair we are used to see in women's shampoo ads. Before you see it turn on subtitles.
Labels:
Tvc
Wednesday 20 March 2013
Converse: Shoes are Boring. Wear Sneakers.
So true to their audience. Shoes are so boring. Sneakers though are what keeps this audience alive & kicking.
Labels:
Tvc
Friday 15 March 2013
Carlsberg: Put friends to the test
Your friend calls you up in the middle of the night and say that he is in big trouble. He needs 300€ because of a poker game gone bad. Would you go to get him off the hook? Would you prove yourself a real friend. Duval Guillaume Modem worked its magic once more. This time for Carlsberg. Try it to your friends.
Agency: Duval Guillaume Modem
Agency: Duval Guillaume Modem
Labels:
Social media,
Viral
Wednesday 13 March 2013
Mercy for Animals: Mad Sausage
If fast food could talk, you'd bloody well listen. A sausage tells his dramatic story to guy who is just about to eat it. When he does, he sees the ugly truth. I don't know if I'll stop eating sausages but I'll sure be checking twice where do I shop from.
Labels:
Tvc
UTEC: Potable Water Generator Billboard
This is the first billboard that captures air humidity and turn it into potable water. A project by UTEC (The University of Engineering and Technology in Lima, Peru) and DraftFCB made to get student interested in their engineering program. Instead of running an advertising campaign though, they helped Lima, the second largest capital in the world set on a desert, solve the huge problem of lacking potable water.
Labels:
experiments,
installations,
Outdoor
Emma: Le Trèfle (toilet paper)
We all use tablets and smartphones but digital paper has its limitations. Paper has a great future. Especially this kind of paper... See for yourselves in the following funny ad.
Labels:
Tvc
Thursday 7 March 2013
Dead Man Down movie: Elevator murder experiment
What would you do if you saw a murder taking place in an elevator? Would you help, take photos or just run? 2 guys set a hidden camera and staged a murder. Great viral for the promotion of Dead Man Down movie.
http://deadmandownmovie.com/
http://deadmandownmovie.com/
Labels:
experiments,
Viral
Friday 1 March 2013
2013 Audi RS 4 Avant: Ultimate Paintball Duel
Fast cars, paintball guns, great driving and fun to watch. This duel between 2 brand new 2013 Audi RS 4 Avant has it all.
Advertsing agency: Rubber Republic, London
Advertsing agency: Rubber Republic, London
Labels:
Viral
Monday 25 February 2013
Sony Xperia Z: User Tested
A baby with a smartphone is a lethal combination. But Sony Xperia Z lives to tell the story. The perfect hands-on from baby Anya.
Qualcomm: Best Bus Stop Ever
Waiting for the bus can be very boring. Imagine a Lamborghini picking you up. Wouldn't that be great? Qualcomm put up a poster on a bus stop with a URL and lines such as "Bored?", "In a hurry?" and "Seen it all?" and waited for people to use their mobile phones. Then the boredom ended. See what happens in the following video.
Agency: Denizen Company
Agency: Denizen Company
Labels:
Ambient,
Experiential marketing
Wednesday 20 February 2013
3Doodler: The world’s first 3D printing pen
The title is correct. This great little gadget allows you to draw in 3D. As you draw, plastic comes out of the 3Doodler pen, is cooled by an integrated fan, and solidifies right in front of you. You can draw on any surface and lift it up into the air to create your own 3D objects. Almost magical.
The 3Doodler was designed by Boston-based company WobbleWorks.
via
The 3Doodler was designed by Boston-based company WobbleWorks.
via
Labels:
experiments
Monday 18 February 2013
Thursday 14 February 2013
NIVEA Deo: Stresstest
People getting creverly pranked at an airport by Nivea. They see themselves reported missing at the cover of a newspaper and on the TV news. They start to become very stressed. Then security guys appear and give them then new Nivea Stress Protect deodorant. Great execution and to the point.
Monday 11 February 2013
Ram Trucks: Farmer (Super Bowl 2013)
Powerfull still images. Emotion. And Paul Harvey's 1978 'So God Made a Farmer' Speech. Maybe this year's best Super Bowl spot.
The text:
And on the eighth day, God looked down on his planned paradise and said, "I need a caretaker." So God made a farmer.
God said, "I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board." So God made a farmer.
God said, "I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,'Maybe next year,' I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours." So God made the farmer.
God said, "I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark."
It had to be somebody who'd plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk, . Somebody who'd bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. "So God made a farmer."
The text:
And on the eighth day, God looked down on his planned paradise and said, "I need a caretaker." So God made a farmer.
God said, "I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board." So God made a farmer.
God said, "I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,'Maybe next year,' I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours." So God made the farmer.
God said, "I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark."
It had to be somebody who'd plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk, . Somebody who'd bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. "So God made a farmer."
Labels:
Super Bowl 2013,
Tvc
Thursday 7 February 2013
Herbaria: Fears
Guts and great production values. A spot you'd least expect from a tea brand. Bravo.
Agency: Jung von Matt / Neckar
Production Company: Tempomedia Filmproduktion
Co-Production Company: Filmakademie Baden-Württemberg
Service Production: Valentine Films
Creative Director: Norman Scholl
Executive Producer: Alexander Schildt
Producer: Christian Hergenröther
Director: Andreas Roth
DoP: Roland Stuprich
Underwater Cameraman: Mike Valentine
Music / Sounddesign: The German Wahnsinn Team
Editor: Anne Beutel
Postproduction: Harvest Digital Agriculture
Cast:
Clown: Paul Daniels
Death: Peter Harcourt
Psycho: Tony French
Agency: Jung von Matt / Neckar
Production Company: Tempomedia Filmproduktion
Co-Production Company: Filmakademie Baden-Württemberg
Service Production: Valentine Films
Creative Director: Norman Scholl
Executive Producer: Alexander Schildt
Producer: Christian Hergenröther
Director: Andreas Roth
DoP: Roland Stuprich
Underwater Cameraman: Mike Valentine
Music / Sounddesign: The German Wahnsinn Team
Editor: Anne Beutel
Postproduction: Harvest Digital Agriculture
Cast:
Clown: Paul Daniels
Death: Peter Harcourt
Psycho: Tony French
Labels:
Tvc
Social, Digital, Mobile Worldwide Feb 2013
The latest global facts on digital, social, mobile from We Are Social shows the growth on all indicators. Very interesting read.
We Are Social's Guide to Social, Digital and Mobile Around the World (Feb 2013) from We Are Social Singapore
Labels:
Facts and figures,
Presentations
Tuesday 5 February 2013
Tide: Miracle Stain (Super Bowl 2013)
A jersey with a miracle food stain that looks like the legendary 49ers quarterback Joe Montana becomes a media sensation. 49es fans line up to see it until a housewife wearing a Baltimore Ravens jersey uses Tide. Funny and true since Ravens won the game.
Credits:
Advertising Agency: Saatchi & Saatchi, USA
Credits:
Advertising Agency: Saatchi & Saatchi, USA
Labels:
Super Bowl 2013,
Tvc
Budweiser: The Clydesdales - "Brotherhood" (Super Bowl 2013)
Emotional, heart-warming, sentinental, nostagic, and so on and so forth. Budweiser hit the jackpot with this spot and already made it to the third most shared Super Bowl ad of all time. The story of one of the Budweiser Clydesdales on its journey to become a draught horse captured the hearts of Americans.
Credits:
Agency: Anomaly
Producer: Winslow Dennis
Post-Production / VFX Company: The Mill
Song: "Landslide"
Written by Stevie Nicks, performed by Fleetwood Mac
Credits:
Agency: Anomaly
Producer: Winslow Dennis
Post-Production / VFX Company: The Mill
Song: "Landslide"
Written by Stevie Nicks, performed by Fleetwood Mac
Labels:
Super Bowl 2013,
Tvc
Friday 1 February 2013
Impulse augmented reality
Impulse in Argentina with the help of 5SEIS gave the chance to hundreds of girls to interact with virtual characters in real time and take pictures and videos of their experience. The experience lived through a LED screen over 4 meters. Those who participated received gifts, flowers and balloons of all sizes and colors. 5SEIS set up this interactive installation based on augmented reality in the Alto Palermo Shopping centre in Buenos Aires.
Credits:
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Director: Pablo Saquero, Gabriel Aufgang
Producer: Corina Iannone, Ariel Serra
Additional credits: Altheim
For the advertiser: Lea Abud, Agustina Garcia.
Published: October, 2012
Credits:
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Director: Pablo Saquero, Gabriel Aufgang
Producer: Corina Iannone, Ariel Serra
Additional credits: Altheim
For the advertiser: Lea Abud, Agustina Garcia.
Published: October, 2012
Labels:
Augmented Reality,
interactive,
promotion
Schneider Beer: Forgiveness
Schneider Beer asks women to forgive men for their immaturity. For all the tacky compliments, the unbuttoned shirt as sex appeal device, for taking no as a yes, for playing an air guitar and for not washing hands. Men just Schneider Beer need maturation time.
Credits:
Advertising agency: Ogilvy & Mather Argentina
Credits:
Advertising agency: Ogilvy & Mather Argentina
Labels:
Tvc
Tuesday 29 January 2013
Hyundai Canada: Gaspocalypse
Hyundai meets Mad Max in "Gaspocalypse", the 60-second post-apocalyptic spot that will air during the Canadian broadcast of the Super Bowl. Just unveiled by Innocean Worldwide Canada and Hyundai Canada (just 303 views on youtube on time of posting). "Gaspocalypse" was filmed over two days in the Mojave Desert, just outside Los Angeles, with some of Hollywood’s leading stunt drivers. (Thanks Shannon.)
Credits:
First Air Date: February 3rd, CTV during the half time of the Super Bowl
Advertisting Agency: Innocean Worldwide Canada
Executive Creative Director: Gary Westgate
Creative Directors: Gary Westgate, Nelson Quintal
Art Director: Simon Duffy
Writer: Gary Watson
Agency Producer: Alina Prussky
VP, Group Account Director: Daniel Buckley
Account Director: Shannon Beaver
Agency Planner: Paul Kron
Production Company: Steam Films/Tool of North America
Director: Benjamin Weinstein
Line Producer: Jason Manz
Executive Producers: Krista Marshall, Jennifer Syces
Director of Photography: Amira Mokri
Editor: Brian Wells
Editorial Company: School Editing
Colorist/Transfer: Sean Coleman, CO3
Music and Sound Design: RMW
Music Producer/Sound Design: Steven MacKinnon, Ted Rosnick
Media Agency: Innocean Worldwide Canada
Media Agency Planner: Spiro Paravantes
Credits:
First Air Date: February 3rd, CTV during the half time of the Super Bowl
Advertisting Agency: Innocean Worldwide Canada
Executive Creative Director: Gary Westgate
Creative Directors: Gary Westgate, Nelson Quintal
Art Director: Simon Duffy
Writer: Gary Watson
Agency Producer: Alina Prussky
VP, Group Account Director: Daniel Buckley
Account Director: Shannon Beaver
Agency Planner: Paul Kron
Production Company: Steam Films/Tool of North America
Director: Benjamin Weinstein
Line Producer: Jason Manz
Executive Producers: Krista Marshall, Jennifer Syces
Director of Photography: Amira Mokri
Editor: Brian Wells
Editorial Company: School Editing
Colorist/Transfer: Sean Coleman, CO3
Music and Sound Design: RMW
Music Producer/Sound Design: Steven MacKinnon, Ted Rosnick
Media Agency: Innocean Worldwide Canada
Media Agency Planner: Spiro Paravantes
Labels:
Super Bowl 2013,
Tvc
Jameson Dublin International Film Festival: Cabin, Heist
Jameson gets movie lovers in the heart of the action. With more than 100 movies from different genres, the Jameson Dublin International Film Festival is Ireland’s top film festival and is just 2 weeks away (14 – 24/2). Check out these 2 spots from Boys and Girls and director Zak Emerson. (Thanks Robert).
Credits:
Advertising agency: Boys and Girls
Title: "Heist" & "Cabin"
Creative Director: Rory Hamilton
Head of Art: Jonathon Cullen
Agency Executives: Chris Upton, Eoin Murphy
Agency Producer: Paul Ellis
Production Company: Blinder
Director: Zak Emerson
Producer: Dara McClatchie
Executive Producer: Michael Duffy
Post-Production: Windmill Lane Pictures
Credits:
Advertising agency: Boys and Girls
Title: "Heist" & "Cabin"
Creative Director: Rory Hamilton
Head of Art: Jonathon Cullen
Agency Executives: Chris Upton, Eoin Murphy
Agency Producer: Paul Ellis
Production Company: Blinder
Director: Zak Emerson
Producer: Dara McClatchie
Executive Producer: Michael Duffy
Post-Production: Windmill Lane Pictures
Labels:
Tvc
Monday 28 January 2013
Creative confessional: Seek forgiveness for your creative sins
You're in advertising business? Then you surely have something to confess. Go to The Creative Confessional and anonymously confess your sins. Other siners can "absolve" or "condemn" your confession. Very amusing.
Labels:
Sites
Audi: Prom (Worth It)
Bravery. It's what defines us. The new Audi S3 makes a young man without a date for the prom night brave enough to take on his dream girl. There are consequences but who cares. There is always better to do something and, maybe, regret it later that don't do it and surely regret it. Audi's super bowl spot has the #braverywins hashtag if you want to track it.
Credits:
Advertising agency: Venables Bell & Partners
Production company: Smuggler
Editing company: Cut & Run
Music: Hanni El Khatib “Can’t Win Em All”
Credits:
Advertising agency: Venables Bell & Partners
Production company: Smuggler
Editing company: Cut & Run
Music: Hanni El Khatib “Can’t Win Em All”
Labels:
Super Bowl 2013,
Tvc
Friday 25 January 2013
Internet Explorer: Child of the 90s
"You might not remember us, but we met in the 90s." If you grew up in the 90s then this spot is a trip to memory lane. Trolls. Tamagotchi's. 56K modems. Pumped up shoes. Bad haircuts. Microsoft is aiming at Generation Y who used Internet Explorer. "You grew up. So did we". A great invitation to try the new Internet Explorer 10. Whether they'll like or not is another story...
And speaking about children and the Internet, Top VPN Canada published a comprehensive article on Internet Safety Tips for Kids (25 Tips That Every Parent Must Know).
Credits:
Advertising Agency: Column Five, Newport Beach, CA, USA
And speaking about children and the Internet, Top VPN Canada published a comprehensive article on Internet Safety Tips for Kids (25 Tips That Every Parent Must Know).
Credits:
Advertising Agency: Column Five, Newport Beach, CA, USA
Labels:
Tvc
TNT: A dramatic surprise on an ice-cold day (Push To Add Drama II)
The red button is here again. We all have seen the viral video "A Dramatic Surprise on a Quiet Square (or Puch to add drama) for the launch of TNT in Belgium. Now, we have a sequel in the Netherlands. In this sequel there is a twist: close ‘participation’of those who dare to push the button. Enjoy.
Credits:
Agency: Duval Guillaume Modem
Credits:
Agency: Duval Guillaume Modem
Booking.yeah
There is a moment of truth when you book your accomodation online. It's the moment you see what you have booked. Your choice can make or ruin your vacation. That's the moment you say f*uck yeah or in the case of this first ever US campaign for Booking.com, you say, Booking.yeah. It doesn't get any booking better than this.
Credits:
Advertising agency: Wieden + Kennedy Amsterdam
via
Credits:
Advertising agency: Wieden + Kennedy Amsterdam
via
Labels:
Tvc
Wednesday 23 January 2013
Starbucks: Mondays Can Be Great
This is why Starbucks is Starbucks. Because they get creative even for a simple coffee discount. In order to promote a £1.50 Latte promo, they have created the “Mondays Can Be Great“ campaign. An animated video presents all the great things that have happened on Mondays through history. Things like, Space Invades, MacBeth's firm performance, the 1969 moon landing and more. In Starbucks microsite, you'll find information about great Mondays.
Credits:
Advertising Agency: AMV BBDO, London, UK
Agency Producer: Adam Walker
Copywriter: Liam Donnelly
Art Director: Phil Holbrook
Production: Brand New School
Executive Creative Director: Jonathan Notaro
Creative Director: Sean Dougherty
Executive Producer: Devin Brook
Producer: Samantha Proctor, Julie Shevach
Art Director: Stephen Kelleher
Designer: Leta Sobierjaski
Flame Artist: Mark French
Music Company / Sound Design: Machine Head
Music Company Location: Los Angeles
Composer: Stephen Dewey
Audio Production Company: AMV BBDO
Mixer: Chris McLean
Credits:
Advertising Agency: AMV BBDO, London, UK
Agency Producer: Adam Walker
Copywriter: Liam Donnelly
Art Director: Phil Holbrook
Production: Brand New School
Executive Creative Director: Jonathan Notaro
Creative Director: Sean Dougherty
Executive Producer: Devin Brook
Producer: Samantha Proctor, Julie Shevach
Art Director: Stephen Kelleher
Designer: Leta Sobierjaski
Flame Artist: Mark French
Music Company / Sound Design: Machine Head
Music Company Location: Los Angeles
Composer: Stephen Dewey
Audio Production Company: AMV BBDO
Mixer: Chris McLean
Monday 21 January 2013
Guinness: Clock
First we had a cloud with its own agenda. In this new spot in the "Made of More" campaign, we have a town's clock that decided to control time by itself and enhance the townspeople's lives. Set in Bohemia in the 1890s, we see the clock accelerating, reversing and pausing time with different results. Lovely work by AMV BBDO and great post production by The Mill.
Credits:
Advertising agency: Abbott Mead Vickers BBDO
Creative Team: Dave Buchanan / Alex Grieve / Adrian Rossi
TV Producer: Olly Chapman
Film Prod Co: Gorgeous Enterprises
Director: Peter Thwaites
Producer: Ciska Faulkner
Post-Prod House: The Mill
Editing House: Work
Editor: Bill Smedley
Audio House: Factory
Credits:
Advertising agency: Abbott Mead Vickers BBDO
Creative Team: Dave Buchanan / Alex Grieve / Adrian Rossi
TV Producer: Olly Chapman
Film Prod Co: Gorgeous Enterprises
Director: Peter Thwaites
Producer: Ciska Faulkner
Post-Prod House: The Mill
Editing House: Work
Editor: Bill Smedley
Audio House: Factory
Labels:
Tvc
Thursday 17 January 2013
Microsoft: illumiRoom Xbox project
IllumiRoom is an immersive gaming experience that extends the action from the TV into the whole room. Using a projector and the Kinect sensor, the system puts the player right in the center of the action. It is impressive that the effects in the video are rendered in real time and are captured live - not special effects added in post processing. This is really a new way of playing games.
Labels:
experiments,
game,
interactive
Audi quattro: world's first iPad controlled slot car race
Audi Canada reinvents the Test-Drive with world’s first iPad controlled slot car race. This one-of-a-kind interactive installation put participants in the driver’s seat of a custom-made 1:32 scale Audi A4 quattro slot car for the chance to test their on-track skills.
The project involved a number of innovations to marry the worlds of slot car racing and technology with the Audi brand:
• A handcrafted 140 sq. ft. (20’ by 7’) custom slot car track
• 3D printed 2013 Audi A4 vehicle shells fit with Audi quattro® all wheel drive slot car chassis and custom in-car cameras
• Custom iPad app integrating live in-car camera feed and digital voltage modulator to control vehicle acceleration
• High definition bird’s eye view race cam with integrated Facebook, Twitter and YouTube share function
(thanks Shannon)
Credits:
The project involved a number of innovations to marry the worlds of slot car racing and technology with the Audi brand:
• A handcrafted 140 sq. ft. (20’ by 7’) custom slot car track
• 3D printed 2013 Audi A4 vehicle shells fit with Audi quattro® all wheel drive slot car chassis and custom in-car cameras
• Custom iPad app integrating live in-car camera feed and digital voltage modulator to control vehicle acceleration
• High definition bird’s eye view race cam with integrated Facebook, Twitter and YouTube share function
(thanks Shannon)
Credits:
Agency: Zulu Alpha Kilo
Executive Creative Director: Zak Mroueh
Creative Director: Shane Ogilvie
Copy Writer: Jon Webber
Art Director: Simon Au
Agency Producer: David Isaac
Account Team: Adam Lang, Barrett Holman, Christina Polyzos
Production House: Industry Films
Digital Production House: Thinkingbox
Director: Tamir Moscovici
Media Agency: Mediacom
Track Fabrication: Slot Mods
Event Company: Vision Co.
Cinematographers: Anthony Arendt, Vinit Borrison
Post Production: Married To Giants And Alter Ego
Colourist: Wade Odlum
Editor: Paul Proulx
Audio House: Pirate Audio
Labels:
interactive,
iPad apps
Tuesday 15 January 2013
Nike Golf: No Cup Is Safe
Nike celebrates the signing of Rory McIlroy -the world’s current number-one golf player- in its roster with this spot featuring Tiger Woods in a competitive tee-off with McIlroy.
Incredible shots, way off the green...
Advertising agency: Wieden & Kennedy
Incredible shots, way off the green...
Advertising agency: Wieden & Kennedy
Labels:
Tvc
Energie: Pushy, Scary
The well-known gym freak type is been mocked in this campaign for Energie fitness clubs, Ireland's largest fitness club operator. The production is from Blinder Ltd, Ireland's most creatively awarded commercials production company.
Credits:
Advertising Agency: Publicis, Dublin, Ireland
Art Director: John Kilkenny
Copywriter: Des Creedon
Agency Producer; Niamh Skelly
Director: Lorcan Finnegan
Producer; Helen Hayden
Executive Producer: Michael Duffy
Production Company: Blinder
Published: Jan, 2013
Credits:
Advertising Agency: Publicis, Dublin, Ireland
Art Director: John Kilkenny
Copywriter: Des Creedon
Agency Producer; Niamh Skelly
Director: Lorcan Finnegan
Producer; Helen Hayden
Executive Producer: Michael Duffy
Production Company: Blinder
Published: Jan, 2013
Labels:
Tvc
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