8.ta (heita) campaign case study

Superb idea, strategy and execution from the agency. And a client we are all searching for in Greece but does not exist. It's easier to find the holy grail than a client like that. But we're still searching...

8.ta is South Africa's fourth cellular provider, powered by Telkom.
8.ta pronounced "aytah" is derivative from the township greeting "heita", which means hello. They launched a teaser campaign without revealing the brand logo, but only the word Heita. It generated a huge buzz and when they revealed the brand, people loved them. The success was imminent.

Advertising Agency: McCann-Erickson S.A
Executive Creative Director: Vanessa Pearson
Production Company: Velocity Films
Director: Keith Rose 

Bio Siegel: I'm Walking

A promotional TV spot for the 'Bio Siegel', an organic food certification in Germany. Funny.

I'm Walking from The Soulcage Department on Vimeo.


Advertising Agency: The Soulcage Department

Honda Jazz: This Unpredictable Life

Honda's new television spot for Jazz explores a world of endless possibilities.
Wieden and Kennedy also developed an iPhone app that lets you grab the characters as they leave the screen.

The spot:


The iPhone app:


Advertising Agency: Wieden and Kennedy London

WeSC Karmatech social shoe Vs Nike+

What's a social shoe? The answer is simple. A shoe that can post on Facebook and Twitter, put your picture on Flickr, grand you access to a vip bathroom and more.

A great project from Hyper Island for shoe brand WeSC and a social take on Nike+.

How does it work. A RFID (radio frequency identification) tag is placed in a shoe. The KarmaTech shoe, as it is called, can post updated on Facebbok and Twitter when it is placed on a special reader. Furthermore, it can reward the wearer with discounts at a coffee bar, entry to events, exclusive access and the list goes on and on. Check it out.



CREDITS

Kris Bengtson: Concept Lead, Strategy, Writer
Pier Madonia: Concept Lead, Strategy, Writer
Hampus Lemhag: Concept, Project Manager
Mikael Naslund: Concept, Design
Anna Andersson: Concept, Design
Bodil Gustavsson Fürst: Concept, Prototype

Hyundai Sonata Hybrid: Anachronistic City

“What if we always settled for the first thing that came along? Then we’d never have gotten…here.”
Hyundai definitely has changed.  


Hyundai Sonata Hybrid - "Anachronistic City" from Innocean on Vimeo.


Agency: Innocean, Huntington Beach

ASC: Truth in Advertising

How true advertising really is? And does it really matters? According to ASC it does. So, Advertising Standards Canada (ASC) launched the campaign “truth in advertising” with agency partner Cossette to illustrate that “Truth in advertising matters”.
The national campaign runs across television, radio, print, outdoor and online in English in French.

Check out the site too: http://www.adstandards.ca/en/PSA/site/

Johnnie Walker: Manuscript of Insistence

Incredible visuals. Great campaign.

Advertising Agency: Leo Burnett, Taipei, Taiwan
Creative Director: Jacky Chen
Art Directors: Jacky Chen, Alex Liu
Copywriter: Phoenix Tsai
Published: October 2010

Nike: Kobe Bryant is "The Black Mamba"

Kobe Bryant's nickname is Black Mamba. The largest venomous snake in Africa. Now Kobe is the star in a short film directed by Robert Rodriguez. And he is not alone. Nike's short film features Bruce Willis and Danny Trejo too. The first trailer has just been released. Enjoy.

Avis: Reunion

Advertising Agency: Ireland/Davenport, Johannesburg, South Africa
Creative Directors: John Davenport, Philip Ireland
Art Director: Lida Fourie
Copywriter: Anthea Weber
Photographer: Clive Stewart
Retoucher: Marko Mandusic
Published: January 2011

Bud Light 3D Test Commercial

Bud Light's new funny spot for Super Bowl. The disclaimer is all the money: "No stunt people were harmed making this ad because, well, they're stunt people."




Advertising Agency: DDB

Sony: Panoramic story

It must have been a great journey. Rapp Paris, took 2 photographers on a Panoramic challenge across Europe. They travelled 4235 km across 7 Countries, took 6381 pictures and made this grand, picturesque interactive story:  http://www.panoramic-story.fr/

Client: Sony
Advertising Agency: RAPP, Paris

Audi A4: Robot

Audi's latest spot for the Spanish market builds on a metaphor to introduce the latest Audi A4.
A cute little robot stands with awe before a technologically advanced one as you are supposed to stand before an Audi A4. The song 'If I Only Had A Heart' from the classic movie "The Wizard of Oz" builds the perfect atmosphere.



Advertising Agency: DDB Barcelona
Client: V.A.E.S.A.
Product: Audi A4
Executive Creative Director: Alberto Astorga
Creative Directors: Alfredo Binefa, Jaume Badia, Alejandro Arriagada
Art Director: Jaume Badia
Copywriters: Alberto Astorga, Alfredo Binefa, Alejandro Arriagada
Production Company: Agosto
Director: Nacho Gayan

Burgeranch: the "combina" campaign

A clever combination of traditional banner display advertising and social media. The way social media were used to make users interact with the brand, to let them believe that they are doing a "combina" and that they outsmart the brand, while the brand actually outsmarts the users - it is just great.

Advertising Agency: McCann Erickson, Israel
VP Creatives: Eldad Weinberger, Nir Refuah
Creative Director: Danna Blum
Copywriter: Danna saka Lapinski
Art director: Zroob
Design: Kobi Zarfati.
Flash: Noa Ron.

AXE Heaven On Earth

Monday. Tough day. Here is something to help us start a tough week.

PUMA BodyTrain - Walk Light. Walk Sexy. Walk Tight.

Black and white, sexy form, minimalist approach by David Droga for PUMA BodyTrain.
These slim, lightweight toning shoes activate key leg muscles to enhance natural movement and your overall look. Which means you’ll be walking sexy everywhere you go.

Puma BODYTRAIN 'Laces' from MATHEMATIC SAS on Vimeo.


Client / PUMA
Brand / Bodytrain
Title / Laces
Length / 01:08
Creative Chairman / David Droga
Executive Creative Director Nik Studzinski
Head of Integrated Production / Sally-Ann Dale
Art Directors / Kenny Kim, Katie Potochney
Agency Producer / Kim Williams

Post Production / MATHEMATIC
Directors / Mrzyk & Moriceau
CEO/Executive Producer / Guillaume Marien
Sound Production / Eye Candy
Music / Acid Washed ‘General Motors, Detroit, America’

Yahoo mail

 Beautifully illustrated stories.





Advertising Agency: Goodby, Silverstein & Partners, USA
Co-Chairman, Creative Director: Jeff Goodby
Executive Creative Director : Margaret Johnson
Creative Director: Jim Elliott
Copywriter: Jody Horn
Art Director: Jack Woodworth
Producer: Chris Allen
Account Manager: Susan Ogren
Operations Director: Lisa Horvath
Assistant Account Manager: Cassi Hussain
Account Director: James Townsend
Production Company: Blacklist
Director: Zoe Wishart
Executive Producer: Andrew Linsk
Live Action Director: Laurent Barthelemy
Producer: Rachel Walchak
Live Action Producer: Maureen Tunney
Director of Photography: Will Rexer
Art Director: Irfan Akdag
Editor: Cass Vanini
Color Correction: Nick Tanner
Flame Artist: David Parker
Coordinating Producer: Alexander Unick
Associate Producer: Patrick Gantert
Animation Studio: SDF-1 Studios
Producer: Tina Starkweather
Character Designer: Morgan Schweitzer
Illustration: Elad Tibi, Rustam Hasasnov
Compositing: Evan Parsons, Luke Yoo
Cell Animation: Eddie Moreno, Joshua Dotson, Shervin Etat, Victor Malcervelli, Jahmad Rollins, Jamal Otolorin, Song Kim, Leah Ordonia
Previs: Luke Yoo, Luis Gonzalez

The Mill Group Showreel 2011

The Mill. Amazing and more.


The Mill Group Showreel 2011 from The Mill Visual Effects Studio on Vimeo.

Flip Phone: Smartphone Concept by Kristian Larsen

An awesome device. Too bad that it is only a Kristian Larsen's concept. It would definitely change the way companies produce smartphones,


What is being creative? from Kristian Larsen on Vimeo.

Pepsi Max new TVCs: Magician, Urgency, Burnout

Pepsi continues to produce TVCs on the same concept. Here are the 3 new ones, which exaggerate what your mates can do in order to get you out of boring situations and get you into fast, loud and intense ones. 

 





Advertising Agency: CLM BBDO
Agency Country: France
Creative Director: Gilles Fichteberg; Jean-Francois Sacco
Creative: Leo Berne; David Bertram; Sophie Bouadjera; Laurent Laporte
Director: Bart Timmer
Production: Henry de CZAR
Producer: France Monnet
Music: AOC
Brand: Pepsi Max

Lacta Chocolate - Facebook app case study

OgilvyOne Athens uploaded a few days ago on YouTube the case study for their successful Lacta Chocolate Facabook App. They have based the App on a simple insight where anyone could compare their loved one with a Lacta chocolate. So through this app you could create your own chocolate wrappers with you loved one name on it, pick a flavour and post it on your wall or make it your profile picture. The results were great. From a database of 87.000 users, Lacta's Facebook page rise to 230.000 friends.




Advertising company: OgilvyOne Athens

Should I work for free chart

Jessica Hische made a very useful and funny flowchart for any creative / freelancer. Click to see the chart in full size, print it and never, ever say yes to a free job without consulting it first.

No Pants Subway Ride 2011

3500 brave New Yorkers stripped down to their underpants for the ninth annual No Pants Subway Ride. The project by Improv Everywhere, started with only 7 people in 2002 and spread in 48 cities in 22 countries with thousand of participants in 2011. Improv Everywhere says that its mission is to cause "scenes of chaos and joy in public places."

Adidas adiVerse Virtual Footwear Wall

Adidas partnered with Intel to create adiVerse Virtual Footwear Wall that showcases their 8,000+ shoe range. The wall uses facial recognition to detect the customers gender, and shows relevant shoes. The wall can render products in 3D, so you can see the shoes from all angles, zoom in, call-up specs, watch videos even see twitter feeds for the most popular products.

Audi: Bubble

A very "clean" ad that promotes the low engine emissions of the Audi A3.

Advertising Agency: BBH, London, UK
Executive Creative Director: Nick Gill
Creative Director/ Art Director: Kevin Stark
Creative Director / Copywriter: Nick Kidney
Creatives: Richard McGrann, Andy Clough
Retoucher: Gary Meade / Mission
Photographer: Sean de Sparengo
Typographer: Richard Kennedy

Viagra: See the World Differently

Advertising Agency: M&C Saatchi, Auckland, New Zealand
Executive Creative Director: Dave King
Art Director: Dan Fastnedge
Copywriter: Olivia Wagner
Retoucher: Lightfarm Studios
Photographer: Mat Blamires
Account manager: Amy Ivancic
Account Director: James Johnston
Finished Artist: Luke McArthur
Client: Glenn Martin

Interactive Display Window

 Interesting project.



Interactive Window Concept made for the module Advanced Interface Design at Hyper Island hosted by North Kingdom.

Made by:
Beatriz Areilza
Gustaf Engström www.gustafengstrom.se
Juliana Oliveira Silva
Lucas Lima www.luklima.com
Marcus Wallander www.lorem-ipsum.se

Music: Bonobo - Kiara

Shot with a RED ONE camera at 120fps in december 2010.
Camera provided by: Ljud & Bildmedia, www.ljud-bildmedia.se
Green screen: Pump Station Studio, www.pumpstation.se

Caribou Coffee turns bus stop into oven

An excellent bus stop advertisement. In order to introduce Caribou Coffee's new hot breakfast sandwiches in Minneapolis, Colle+McVoy turned a bus stop into an over with actual heat coming from the coils. 

 

Advertising Agency:

Colle+McVoy

Audi A8 says goodnight to the Mercedes-Benz S-Class

Audi revealed this week the new 60-second TVC for the Super Bowl and, as you are about to see, is getting right up in Mercedes' face. The spot, inspired by Goodnight Moon, the 1947 children’s book by Margaret Wise Brown, begins with a series of good nights to the old luxury represented by the Mercedes-Ben S-Class, to conclude to a good morning to the new 2011 Audi A8 flagship sedan. Audi's most technologically-advanced vehicle.

Scott Keogh, chief marketing officer, Audi of America said:
“Research shows that consumer impressions are based in nostalgia and formed at a very young age. In ‘Goodnight’ Audi taps into these memories to break through the nostalgia and re-establish what it means to achieve luxury. Today’s luxury consumer exists in a world where status is no longer solely defined by tradition, but increasingly by their entrepreneurial accomplishments. As a result, they are seeking out new and more evolved luxury symbols that make them stand out from the crowd.”

Let's see if Mercedes will answer.

Volkswagen | 24h Tremblant

The 24h of Tremblant is a fun and festive event for the benefit of sick and at risk children. But once the cold night arrives, it feels a lot less festive. So Volkswagen found a way to warm things up with some words of encouragement for the participants.



Advertising Agency: Palm + Havas, Montréal, Canada
VP Creative: Pascal De Decker
Creative Director: Stuart Macmillan
Art Director: Steve Pépin
Copywriter: Mathieu Bouillon
Agency Producer: Lisa Arduini
Account Service: Marc Gagnier, Céline Chouéri, Claudianne Godin, Karine Day
Director: Kim Nguyen
Producer: Alex Sliman
Offline Editing: Shed
Colorisation: Vision Globale
Online Editing: Vision Globale
Music: Apollo Studios
Sound: Sonart
Published: January 2011

Kate Moss for Balmain in Antony's "Everglade"

Inez van Lamsweerde and Vinoodh Matadin took a secret video of Kate Moss while they were shooting her for the new campaign of Balmain. They add various surreal animations and the brilliant music of Antony & the Johnsons.

Google Science Fair competition

Introducing the world's first online global science competition, the Google Science Fair! Google has partnered with CERN, LEGO, National Geographic and Scientific American to create a new kind of online science competition that is more global, open and inclusive than ever before. Students aged 13 - 18 from around the world are invited to enter and compete for awesome once-in-a-lifetime experiences, scholarships and real-life work opportunities. Sign up today at google.com/sciencefair.

National Geographic Magazine: Video Infographic

In 1800 the world's population was 1 billion. It took 130 years to reach 2 billions and only 80 years to reach 7 billion. National Geographic magazine will issue a 7-part series starting this January with a cover story titled "7 Billion," offering a broad overview of demographic trends that got us to today and will impact us all tomorrow.

Lurpak Kitchen Odyssey

The new TVC from Lurpak with Rutger Hauer's voice over.

"Post-work. 'Tis the hungry man's witching hour, and a dinner-in-a-box is calling. Think: what would the French do?

Bon appetit, fridge foragers."

ShapeShifter: Audi A6 Viral

Stunning in every aspect. Incredible CGI from the design studio Charlex, great narration by Gabriel Byrne and an original score by Peter Lauridsen. A visual treat.

ShapeShifter from Charlex on Vimeo.

Credits:
Charlex.com

Gol Airlines: Banner Game controlled through your mobile

Innovative banner for Gol Airlines, Brazil’s biggest travel website, where you control a virtual plane from your mobile. You type your mobile number on the banner and second later you receive a live call with the flight instructions and you begin to fly the plane using your mobile's keypad. You can even do manoeuvres.

With this unique way, Gol shows how easy it is to fly when you check-in via your mobile phone.


Gol Airlines - Mobile Check in from AlmapBBDO Internet on Vimeo.

Advertising Agency: AlmapBBDO, Brazil

Shikun & Binui Solaria: Sun light

Very clever interactive print ad.

Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief Creative Officer: Yoram Levi
Creative Director: Eran Nir
Creative: Raphael Nattiv
VP Client Service: Idit Zuckerman
Account Supervisor: Amit Alter
VP Production: Dorit Gvili
Photoshop: Raphael Nattiv, Elina Schwartz

The Twitterverse Infographic

I you are not that much into twitter you will probably get lost through thousands of apps and widgets around it. This great infographic clears the mist by categorizing the biggest twitter based apps and services. Enjoy, and take notes.

Source: Brian Solis and Jess3

KLM Surprise: A Social Experiment

This is a very cool social experiment by KLM. It is called “KLM Surprise” and it is targeting people who check in via Foursquare or waiting to board the next flight and tweet about it. KLM's social campaign aimed to turn their clients' boredom into happiness. They formed a team of people researching passengers' social profiles to find out what they like, their destination, their personality if possible. Then KLM's people tracked these people down and gave them a surprise gift. And that's how you make a happy client who is ready to spread the word about your company.

Many Greek marketeers should watch this video in order to realise that you can do many things in a very short time. The benefits will definitely worth their while.

Augmented Reality Mobile Commerce iPhone 4 App

Total Immersion has unveiled a breakthrough mobile commerce application that uses AR face tracking to enable consumers to try -- and buy -- eyeglass frames directly from an iPhone 4.

The app pulls from the frames inventory of an eyeglasses retailer, enables consumers to try various styles, send photos to friends through social networks, connect to a map pinpointing the nearest store to buy offline, or complete the transaction online, on the spot.

Intel: The Chase Film

Intel launched this superb action-adventure film in order to build some hype around the 2nd Generation Intel® Core™ i5 processor and it's performance capabilities. The Chase, as it is called, takes place through a variety of windows, animations, code, Facebook pages, websites, Google maps and games.

Motorola: Tablet Evolution Teaser

From ancient Egyptian hieroglyphic tablets to the Motorola tablet. Motorola's tablet will be the first one with Android Honeycomb OS. I like the way they look down to iPad.

Banquete: Alice, Little red riding hood, Snow white

Advertising Agency: Leo Burnett, San José, Costa Rica
Creative Directors: Marvin “Pra” Leiva, Philippe Quillery
Art Directors: Freddy Mendez, Daniel Castillo
Illustrators: Freddy Mendez, Daniel Castillo
Published: September 2010

Axe

New TVC for Axe. Even the angels will fall.

LEGO: The Brick Thief

One brick, two bricks, three bricks, four...What can you do with these few on the floor? Five bricks, six bricks, seven, eight... Don't think that's enough? Well just you wait. It only takes a few bricks to make something CL!CK

The goal of the LEGO CL!CK campaign is to unite and excite former LEGO kids to rediscover brand once their children reach the “brick-building” age. 



Agency: Pereira & O'Dell

Infographic: A Year In Social Commerce

F-commerce, tryvertising, Facebook deals, plicking, and the list goes on and on. What's all that? For some, it is old news, for others, unknown words. 2010 was the year that social commerce started to become mainstream. Will 2011 be the year that will prove that the future of social media is social commerce?


F-commerce, tryvertising, Facebook deals, plicking και η λίστα συνεχίζεται. Τι είναι όμως τα παραπάνω? Για κάποιους είναι old news, για άλλους απλά άγνωστες λέξεις. Σε λίγο καιρό όμως θα είναι η καθημερινότητά όλων. Το 2010 ήταν η χρονιά που το social commerce άρχισε να γίνεται mainstream στην άλλη πλευρά του Ατλαντικού. Ένα πολύ αξιόλογο infographic που δημοσίευσε το SocialCommerceToday καταγράφει ξεκάθαρα αυτήν την τάση.

Βλέπουμε λοιπόν το Μάρτιο την P&G να ξεπερνά τις 1.000 συναλλαγές ανά ώρα στο κατάστημα Pampers που έστησε στο Facebook, η Disney και η Delta Airlines να πουλάνε εισιτήρια μέσω Facebook, μάθαμε το “tryvertising” όπου καταναλωτές κέρδιζαν δωρεάν δοκιμή με το pay with a tweet, είδαμε το Taobao, ένα κινέζικο group-buying site, να πουλά 1 Mercedes ανά λεπτό!

Κάνοντας λοιπόν ένα γρήγορο απολογισμό της χρονιάς που πέρασε, βλέπουμε ότι είχαμε πολύ σημαντικές εξελίξεις στο χώρο του social commerce. Αυτό όμως που είναι ιδιαίτερα ενδιαφέρον, είναι ότι διαφαίνεται πως το social commerce θα αλλάξει τον τρόπο που κάνουμε τα ψώνια μας πολύ πιο σύντομα από ότι περιμέναμε. Η Groupon, έγινε η πιο γρήγορα αναπτυσσόμενη εταιρία στην ιστορία, φτάνοντας το 1 δις δολάρια σε πωλήσεις μόλις σε 2 χρόνια ξεπερνώντας κατά πολύ το Amazon και την Google. Ακόμα και στην Ελλάδα έχουμε ήδη 9 αντίστοιχες εταιρίες group-buying και 3 εκατομμύρια χρήστες στο Facebook.

Είναι απλά θέμα χρόνου να μεταφέρουμε το σύνολο σχεδόν των αγορών μας ακόμα και των λογαριασμών μας σε ένα social περιβάλλον. Απομένει μόνο να δούμε αν το 2011 θα είναι η χρονιά πως θα αποδειχτεί πως το μέλλον των social media είναι το Social Commerce.

Credits: SocialCommerceToday.com

Lipton Brisk Machete

A new TVC for Brisk with Danny Trejo summarizing "Machete" in 65 seconds.  He is a mean, bad-as-hell guy starring in a B-movie filled with violence, nudity and gore. A great movie indeed. And an awesome stop-motion animated short story. Way to go guys!

Infographic: Most Viral Brands of 2010

Find out which are the most shared and most viewed brands of 2010, from this great infographic by the Viral Ad Network.