WestJet Christmas miracle: Real-Time Giving

This Christmas magic from WestJet got 12.000.000 views and still counting. How? Studio m, took a virtual Santa, 175 WestJet volunteers, 16 cameras in 3 airports and one on a plane and set up a miracle for the passengers of two Calgary-bound flights.

Passengers were invited to scan their boarding passes, talk with a virtual Santa and tell him what they wanted for Christmas. A team of WestJet volunteers got out and bought every gift the passengers asked before the planes landed to Calgary.

Imagine how everyone felt when they saw wrapped gifts coming out instead of baggages in the baggage area. Ok stop imagining and watch the video.

Credits:
Agency: studio m, Canada

Lidl: Dill

Lidl took Stockholm by surprise with this wonderfull stunt. They created a pop-up restaurant with a Michelin-chef for 3 weeks and people fully booked it from day one. They enjoyed the excellent food but they didn't know that all the ingedients came from Lidl.

Lidl Dill 60s from Colony on Vimeo.

Credits:
Advertising Agency: Ingo
Production Co/Director: Acne/Marcus Svanberg

Asics: Ryan Hall Treadmill Challenge

Marathon runners run must faster that you may think. Asics, the sponsor of Ryan Hall, the fastest marathon runner in America, with a finishing time of 2:04:58 at the 2011 Boston Marathon, game New Yorkers the chance to run at Hall's pace. They used a flatbed truck with a treadmill on the back, set to run at 12.6 MPH, or 4:46 per mile, Hall's average pace. It seems that those who took the challenge had a lot of fun.

Credits:
Advertising Agency: VITRO, USA
Executive Creative Director: John Vitro
Creative Director: KT Thayer
Art Director: Will Roth
Copywriter: Dave Kuhl
Production Director: Michael Berberick
Production Lead: Cristi Perkins
Director of Broadcast: Mickey Strider
Editor: Dave Friz

A.C.Camargo Cancer Center: The anticancer paste up

Graffiti of nude females were used to raise awareness about the importance of breast cancer prevention and early diagnosis. Street artists collaborate with A.C. Camargo Cancer Center and allowed them to use pasted paper on their graffiti making the nude females appear with one breast only and the other with a scar from mastectomy.

Credits:
Advertising Agency: JWT, Brazil
Client: A.C.Camargo Cancer Center
Account team: Yves Rodrigues, Fábio Bastouly
Title: Tinta Contra o Câncer
Head of Art: Fabio Simões
Creative Directors: Hernan Rebalderia e Santiago Dulce
Copywriter: Lucas Tristão
Art Director: Filipe Cuvero, Brunno Cortez
Agency Production Director: Marcia Lacaze
Agency Production: Fafa Oliveira
Film Production Company: Bando
Director: Pedro Gomes
Sound Production Company: Shuffle Áudio

Carrie: Telekinetic Coffee Shop Stunt

Extremely well done telekinetic prank for the upcoming remake of 1976 classic movie Carrie, makes unsuspecting coffee shop clients scream with terror in their eyes. It is very entertaining to watch this girl who is upset because someone spilled her drink over her, starting to losing it and going telekinetic. Fake walls, remote control tables, books with springs and pulleys were placed in a way that made the whole experience for the customers as real as it could get. Enjoy!

Vitamilk: Dead batteries charging smartphones

1500 used batteries have still enough energy to charge 140 smartphones. Vitamilk, the leading soymilk brand in Thailand with the help of BBDO and Proximity Thailand made a smartphone recharging station using dead batteries to point out the belief of Vitamilk that there is always power within us to recharge. The station was placed in a shopping mall for two months and helped gather thousands of dead batteries and give back 3,328 hours of talk time.

Credits
Agency: BBDO PROXIMITY THAILAND

TFO Canada: The Living Piano

A piano you can walk on and opera singers to sing accordingly. This is a unique instrument and a beautiful way to bring opera to the people. During the Festival d'Opéra de Québec, TFO made an interactive and never-seen-before instrument. People where invited to walk on a 12-note Living Piano, featuring opera singers who elegantly belt out their corresponding notes as the different keys where played.

Ray-Ban: #nofilterjustrayban

Last day of summer but I'm posting about a cool idea DDB Brussels had for Ray-Ban sunglasses to keep it going for a little longer (well, in Greece, the weather is like summer almost year round).

So, DDB tranformed trams in all major Belgian cities into "Ray-Ban Test-Drive Trams" by pasting filters on the windows and letting people discover the city through different Ray-Ban color lenses thus promoting the wide range of Ray-Ban's polarized color lenses: from sky blue to hot pink.

To make it social, posters inside the tram invite travelers to share their pictures of the city with #nofilterjustrayban.

Credits:
Campaign: #nofilterjustrayban
Agency: DDB Brussels
Client: Ray-Ban Belgium (Luxottica Group)
Marketing Manager: Dagmar Sleuwaegen
Agency: DDB Brussels
Creative Director: Peter Ampe
Creation: Gertjan De Smet
Account Manager: Gertjan De Smet
Strategic planner: Maarten Van Daele
Head of Digital: Geert Desager
Online producer: Simon De Pauw, Sevenedge
Experience Architect: Maarten Breda
Graphic Designer: Arnaud Hemroulle
Production company: Lijncom, JCDecaux, Clear Channel
Photographer: Mary-Ann Koninckx, Yannick Tielemans
Media: website, transit, social media

Peugeot 208: Holotransform

In auto shows you can see the car that you like but you can only imagine what it will look like if you wanted to add or change something. 5Seis developed an interactive hologram for the Peugeot 208 at 6th International Motor Show 2013 so that visitors could remotely customize the car as they pleased. They could change the color, apply stickers on roof, mirrors, doors, add spoiler and choose from variety of rims. They could even put some bicycle carriers on top, snowboards etc.



Credits
Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Director: Pablo Saquero, Gabriel Aufgang
Producer: Ariel Serra, Ivan Schwindt
Additional credits: Triple Impacto
Published: June, 2013

Newcastle Brown Ale: July 3rd "Independence Eve"

Droga5 New York continues the cheeky 'No Bollocks' campaign  for Newcastle Brown Ale by creating a make-up holiday. Turning 4th of July to its advantage, Droga 5 made 3rd of July the official "Independence Eve", urging American consumers to celebrate that last day of British rule over America. The brewer is introducing also the "Revolutionary Koozie," with the British flag on one side and the American stars and stripes on the other and drinkers can turn it 180 degress at the stroke of midnight.

Credits:
Agency: Droga5 New York
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Creative Director: Scott Bell
Art Director: Kevin Weir
Art Director: Naomi Malik
Copywriter: Chris Colliton
Copywriter: Chase Kimball
Head of Integrated Production: Sally-Ann Dale
Production Assistant: Heather Black
Interactive Designer: Devin Croda
Strategist: Matthew Gardner
Digital Strategist: Nick Maschmeyer
Account Director: Lauren Solomon
Account Manager: Brett Schneider

Amstel: Wardrobes for Smartphones

A wardrobe for mobile phones so you can enjoy your free time really free without your work and social media interfering. A nice move by Amstel in Bulgaria who managed to connect with their target group and not just sample a few beers.



Credits:
Advertising Agency: NEXT-DC, Sofia, Bulgaria
Creative Directors: Momchil Zakhariev, Maria Todorova
Art Director: Evgenia Nikolova
Copywriter: Momchil Zakhariev
Head of Digital: George Yanakiev
Account Management team: Dessy Vekilska, Hristo Petkov, Monika Simeonova

Hellmann's: Food slot

Ogilvy Brazil, created a Food Slot machine that proves that Hellmann's goes with anything. Users pulled the lever and got one recipe out of 280 combinations along with a fresh food sample. Impressive work. It must have been very difficult to pull this through.



Advertising Agency: Ogilvy, Brazil

Sumsung S4: All eyes on the S4

Nice stunt from Swisscom for Samsung Galaxy S4. People could win a Samsung S4 by just looking at it for an hour. But there was a catch. They couldn't turn their eyes away because of the eye-tracking function of the phone. And also, there were distractions... as you will see in the video. One guy did it though.



Advertising Agency: Heimat Berlin

Unicef: #NoNameMatch

In Paraguay, 1 in 4 children under 1 year old is without birth certificate. This means they have no official identity. With the upcoming presidential election, UNICEF pulled a stunt, to make the candidates commit to this. They used in a very clever way the Uruguay vs Paraguay soccer match for Brazil 2014 world cup.

#NoNameMatch from TBWA\ONIRIA on Vimeo.

Credits:
Agency: ONIRIA/TBWA
Country: Paraguay
Client: Radio Corazón
Chief Executive Officer: Camilo Guanes
Executive Creative Director: Daniel Achával
Creative Director: Jorge Tercarioli, Arturo Valiente
Creative: Jorge Tercarioli, Daniel Achával, Camilo Guanes, Arturo Valiente, René López, Jorge Collar, Sergio Sevega
Planner: Rodrigo Weiberlen
Producer: Poli Achával
Other Credits: Metropolis Films, El Bagre Productora, Elemental, LFZ, Inthependiente

Qualcomm: Best Bus Stop Ever

Waiting for the bus can be very boring. Imagine a Lamborghini picking you up. Wouldn't that be great? Qualcomm put up a poster on a bus stop with a URL and lines such as "Bored?", "In a hurry?" and "Seen it all?" and waited for people to use their mobile phones. Then the boredom ended. See what happens in the following video.





Agency: Denizen Company

NIVEA Deo: Stresstest

People getting creverly pranked at an airport by Nivea. They see themselves reported missing at the cover of a newspaper and on the TV news. They start to become very stressed. Then security guys appear and give them then new Nivea Stress Protect deodorant. Great execution and to the point.

TNT: A dramatic surprise on an ice-cold day (Push To Add Drama II)

The red button is here again. We all have seen the viral video "A Dramatic Surprise on a Quiet Square (or Puch to add drama) for the launch of TNT in Belgium. Now, we have a sequel in the Netherlands. In this sequel there is a twist: close ‘participation’of those who dare to push the button. Enjoy.



Credits:
Agency: Duval Guillaume Modem

PolskieRadio: Touch the sound

Yes, the title is correct. Sound can be touched. Hypermedia Isobar did it for PolskieRadio.pl, a news portal with the largest radio recording database in Poland. In order to promote it at Science Picnic - the biggest science fair in Europe - Hypermedia used 3D printers to print out the most historical radio recordings of the 20th century. The recordings where chosen through interactive banners and Facebook apps.



Credits:
Advertising Agency: Hypermedia Isobar
Creative director: Maciej Nowicki
Art director: Krzysztof Jagielo
Copywriter: Jan Cieslar
Account manager: Sylwia Skarzynska
Programmer: Piotr Polit

URA.RU: Make the politicians work

No budget. Just a lot of creativity. Ura.ru is a local site at Yekaterinburg – the fourth largest city of Russia. They wanted to pressure politicians to do something about the quality of the roads which is terrible. So, they drew the faces of the governor, the mayor and the vice-mayor in 3 potholes in the city center, made a PR campaign out of it and forced them to stop making promises and actually do something for the roads.



Credits:
Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Egor Gavrilin
Illustrator: Alex T
Designer: Dmitry Maslakov

Audi: Spheres installation

Futuristic installation in Copenhagen from Audi to show off their future brand ambitions. Three giant spheres were filled with a range of interactive and futuristic technology which included augmented reality video pads, giant video walls and concept cars. Each sphere represented one of Audi’s future brand priorities; lightweight design, electric cars and their impact on the environment.

Audi Spheres from Pufferfish on Vimeo.

Credits:
PufferSphere and Integration – PUFFERFISH LTD - [pufferfishdisplays.co.uk]
Interaction and programming: KOLLISION - [kollision.dk/#sphere]
Concept and communication: KMS BLACKSPACE [kms-blackspace.com/#_el217]
Concept and architecture: SCHMIDHUBER [schmidhuber.de/en/project/audi-cross-over-event-kopenhagen-2012]
Build and Execution: CREATIVE TECHNOLOGY - [ctgermany.com/]
Build and Construction: A&A Expo Int. B.V. [aaexpo.nl]
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