Google Zeitgeist 2012: Year In Review

1.2 trillion searches. 146 languages. What did the world search for in 2012?  Find out in Google's Zeitgeist for 2012.



more at http://www.google.com/zeitgeist/2012/#the-world

March of Dimes: Signatures

Amazing things happen when you give your signature. And one of those things is helping the March of Dimes. TM Advertising created an illustration of a baby's face using signatures during the Signature Chefs Auction fundraising. For the March of Dimes, signatures mean that research is done. Vaccines are discovered. And healthier babies are born. Just as the chefs have given their own signature to this event – in the form of their signature dishes – everyone can show their support by signing their signature. You can find out more and sign at www.signaturechefsdallas.com

Advertising Agency: TM Advertising
Art Director: Federico Pacheco
Writer: Matt Christiensen
Illistrators: Federico Pacheco/ Scott Harben
CD: Brian Wood/ Matt Christiensen
GCD: Bernard Park
CCO: Bill Oakley
Development: Nick Boyd

IKEA Catalogue: Launch Campaign - Countdown Room

A countdown room was set up in 3 IKEA stores in Singapore and Malaysia in order to built anticipation for the arrival of the new catalogue. Every day they built a room with IKEA's furniture in the shape of a number when seen from above and held an event. They streamed the room with 7 cameras in an interactive Facebook channel. The results: 3,7 million people reached through social media.



Agency: Leo Burnett Asia

Volkswagen Polo: Polowers case

With the hashtag #Polowers and a Twitter competition for the young VW Polo followers, the VW Polo managed to be the first topic of conversation on Twitter for a day. DDB's campaign generated more than 150,000 tweets 8 hours after launching, at a rate of 5 tweets per second. Great work.



Credits:
Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creatives: Pucho Alepuz, Lili Domínguez, Andrés Susín, Marta Monsarro, Jordi González, Jana Hernández, Iratxe Cabodevilla
Technical Director: Emilio González
Interactive Director: Pablo Sánchez
Business Director: Gorka Lozano
Account Director: Javier Villalba
Digital Account Director: Thais Ruiz de Alda
Account Executive: Laura del Rio
Planning Director: Samanta Júdez
Agency Producer: Vicky Moñino
Digital Producer: Jordi Fernández

FIAT 500 Abarth Cabrio: Topless

Supermodel Catrinel Menghia and a black Fiat 500 Abarth going topless. A naughty black scorpion slowly moves across her body in this sexy spot for Fiat's "small, wicked and now...topless" car.

Canal+: Fuel for Fans

This is so funny and so true. In Europe we love football and this spot really reaches every football fan. Great work.



Agency: BETC Paris

Heineken: Meet the World in one City

2 guys, 194 countries, 14 days, 1 city. Heineken goes very social and challenges Mick and Barnaby to meet someone from every country in the world in one city, Amsterdam. But they can't do it alone. So, go to Heineken's Facebook page and sign up to meet them or let them know if you know someone in Amsterdam.

Agency: Tribal DDB

Axe: Morning after pillow

Axe gives you the solution to the morning after problem where your girlfriend won't let you get of the bed. The morning after pillow. An inflatable pillow with Axe's smell which comes in various models. Funny.



Credits:
Advertising Agency: DDB Latina Puerto Rico
Creative Directors: Enrique Renta, Santiago Cuesta, Manuel Bordé, Leslie Robles
Copywriting: Manuel Bordé, Santiago Cuesta
Art Direction: Juan Carlos López, Luis Figueroa, Karla Bonilla (BV)
Account Team: Edgardo Manuel Rivera, Rafa Muñiz, Alexandra Arroyo, Hecmarylys Ortiz, Luis Velazquez
Director: Alejandro Pedrosa
Prod. Co.: Buena Vibra
Agency Producer: Loren Ortiz, Ive Negrón
Producer: Emil Medina
Music: Estudios Machina

Radio New Zealand: Settling the Score

Mozart’s Concerto for Clarinet III battle against Tchaichovsky’s 1812 Overture for the promotion of Radio New Zealand Concert’s annual survey of the most popular classical music in the country. The winning works of ”Settling the Score“ were performed live at the Auckland Town Hall on November 15 by The Auckland Philharmonia, and will be repeated again on January 1.

Credits:
Agency: Clemenger BBDO, Wellington
Executive creative director: Philip Andrew
Creative director: Brigid Alkema
Art director: Mike de Tullio
Copywriter: Mitch Alison
Illustration and retouching: Lightfarm Studios
Digital artist: Simon McCormack
via

Sealy: Tester

Nice work from a new agency called Arcana Academy. The spot is for their first client Sealy mattresses. In “Tester,” the camera zooms in on an actual, rump-shaped mattress tester as plunges down into a bed as coquettish French music extolling the product features plays on the soundtrack.

Tester from Arcana Academy on Vimeo.



Credits:
Agency: Arcana Academy
Creative Director/Writer: Shane Hutton
Creative Director/Art Director: Lee Walters
Agency Producer: Timmi Goldstein
Director:
 Blind/Greg Gunn
Production Company:
 Blind
Executive Producer:
 David Kleinman
Post Producer:
 S. Tobin Kirk
Editor:
 Justine Gerenstein
Music:
 Beacon Street Studios

The Growing Impact of Social Media: infographic

The increase of social media usage on all ages, the way people are watching TV these days, the decrease of mail and instant messaging and many more facts about the average American are presented in the following infographic from Socially Aware blog. 

Canon: Inspired

A spot for those who seek the perfect shot. Canon pays homage to photographers who do dangerous, silly or crazy things to get on camera what they imagined. The vehicle here is Canon EOS Rebel T4i.



Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Directors: Ari Halper, Steve Krauss
Creative Director: Stu Mair, David Cuccinello
Agency Broadcast Producer: Topher Lorette
Agency Music Producer: Zach Pollakoff
Agency Photography Producer: Jen Pugliese
Production Company: MJZ - LA
Director: Nicolai Fuglsig
Director of Photography: Linus Sandgren
Editorial Company: Work Editorial Inc
Editor: Neil Smith
Music / Sound Design Company: Black Iris
Music / Sound Design: Henry Boy

Expedia City Breaks: London, Moscow, Paris

The work of Keita Sagaki is so incredible. Click on the images to see the larger file.

Credits:
Advertising Agency: Ogilvy & Mather, London, UK
Creative Director: Gerry Human
Copywriter: Laura Rogers
Art Director: Trevallyn Hall
Illustrator: Keita Sagaki
Typographers: Trevallyn Hall
Art Buyer: Brigitte Martin
Account Director: Stephen Hillcoat
via

TEDxAmsterdam: Reverse engineering

The world's largest skull from 15.000 ballons is been reversed engineered in this announcing film for this year's TEDxAmsterdam on 30th November.

  Reverse engineering from Amsterdam Ad Blog on Vimeo.

Created by We Are Pi, Guido Verhoef, and director Corriette Schoenaerts (UNIT C.M.A. productions).
via

Church End Brewery:It's time to wash away your sins

The end is near. It's time to wash away your sins. With beer...

Credits:
Advertising Agency: Rees Bradley Hepburn, UK
Creative Directors: Stuart Jackson, Mike Kalin
Art Director: Mike Gethin
Copywriter: Gavin Johnson
Photographer: Martin Brent
Additional credits: Rob Hemus
Published: November 2012
via

Digital Strategy Toolbox

Digital strategist who wonder which tools to use to cultivate killer insights on consumers, competitors and the industry, will find the Digital Strategy Toolbox presentation by Julian Cole, very useful. 17 of the best free online tools to conduct Consumer Research, Category Research, Discourse Analysis and Environmental Analysis are presented with examples.

Digital Strategy Toolbox from Julian Cole

Erik Qualman: Social Media Revolution 4

Erik Qualman, the social media guru and writer of Socialnomics, made the #4 version of Social Media Revolution video series with 2012 data. Watch it and then check the 2011 and 2010 versions to see how fast things changed.



Video produced by equalman productions.

International Children’s Fund: The Lost Choir - Mad World

Today, November 20th, is the Universal Children's Day. Most people don't know that every three seconds the world loses a child by hunger, malnutrition, dirty water or the absence of vaccine protection.

International Children's Fund and the Wuppertaler Kurrende Boy’s Choir who sings "Mad World", demonstrate perfectly this fact. If you want to help, you can donate here: https://www.icfaid.com/pages/DonateNow



Advertising Agency: Grey Düsseldorf
Chief creative officer: Roland Vanoni
Creative directors: Mark Hendy and Neil Elliot
Creative: Dominik Janning
Art director: Michael Kucharski
Producer: Anne Parlesch
Account manager: Anna-Christin Saric
Production: Parasol Island
Producer: Kim Düsselberg
Director of photography: Tim Neiser
2nd unit director: Lukas Remie
Mastering: Studio Funk by Marco Manzo

FNSF: Breathe

Fédération Nationale Solidarité Femmes is celebrating its 20 years of fighting domestic violence with this great spot.



Credits:
Advertising Agency: W&Cie, France
Creative Director: Ivan Pierens
Art Director: Arnaud Wacker
Copywriter: Renan Cottrel
Account Manager: Grégoire Weil
Advertiser Manager: Françoise Brié
Production Company: Wanda Productions
Director: Wilfrid Brimo
Sound: The

Fundación Origen: Table

Visual interpretation of an insight about women suffering from domestic violence. Speak up. Find more at www.origenac.org



Credits:
Advertising Agency: Y&R, Mexico
Executive Creative Directors: Rafael Barthaburu, Esteban Sacco
Creative Director: Pablo Ferrari
Copywriter: Pablo Ferrari
Account Supervisor: José Ramírez
Account Managers: Arturo Miranda, Álvaro Dopico
Agency Producers: Rita Villaseñor, Verónica Juárez
Advertiser's Supervisors: Mariana Baños, Verónica Noriega
Production Company: The Maestros
Producers: Enrique Nava, Claudia Del Bosque
Director: Rodrigo Valdés
Director of Photography: Emilio Valdés
Editing: Rafael Rivera
Post Production: Jorge Valdés
Sound Design: MCO Audio

Johnnie Walker: Where flavour is king

The latest Johnnie Walker campaign in Australia, builds a great atmosphere due to the incredible work by ALT.VFX. The spot was shot entirely in Prague. Watch it and then see the second video illustrating how it was done. The three main rooms of the mansion were built entirely as 3D environments from over 300 individual CG models.



See how it was done:

 

Credits:
Agency:Leo Burnett Sydney
Chief Creative Officer: Andy DiLallo
Creative Director: Vince Lagana
Creative Director: Grant McAloon
Client Services Director: Peter Bosilkovski
Account Director: Claire Kesby-Smith
Agency TV Producer: Rita Gagliardi
Production Company: EXIT Films
Director: Mark Molloy
Producer: Alice Grant
VFX and Post Production: Alt.vfx, Brisbane.
VFX Supervisor: Colin Renshaw
VFX Producers: Lily Crowley & Marnie Ellis
Grade: Andrew Clarkson, Method Studios
Editor: Peter Sciberras, Method Studios
Music Composer: Ramesh Sathiah, Song Zu
Sound Engineer: Simon Kane, Song Zu

Soap creative: 36 Faces of Facebook Fans. The Good the Bad & the Ugly

A good read, funny, true, insightful. You will probably recognize a lot of the characters and surely you'll find yourself in there.

36 Faces of Facebook Fans. The Good the Bad & the Ugly from Soap Creative

Morrisons: For Your Christmas

Jo Hartley (of “This is England”) is the mum Vs. Christmas in the new spot from British Supermarket Morrisons. It's both humorous and dramatized, with a great storytelling and lots of quirks. It's a different approach, a true approach to Christmas. Besides the TV spot, there is a Facebook application called "Crimes Against Christmas" where users can upload heinous Christmas photos.



Credits:
Agency: DLKW Lowe
Creative Team: Dave Henderson / Richard Denney / Tom Hudson / Helen Rhodes / Matt Lever TV Producer: Abigail Tarrant Film Prod Co: Academy Films
Director: Si & Ad
Producer: Lucy Gossage
Dir of Photography: Alex Barber
Post-Prod House: Finish
Editing House: Final Cut
Editor: Joe Guest

Red Bull Kluge: The Athlete Machine

World-class athletes, sponsored by Red Bull, do their magic in an incredible domino-like installation. Enjoy skydiving, skateboarding, golf, biking, off-road truck racing and more. The song is Soul Wars by Awolnation.



Starring: Sean MacCormac (Skydiver), Joey Brezinski (Skateboarder), Rickie Fowler (Golfer), Danny MacAskill (Trials Biker), Ryan Sheckler (Skateboarder), Drew Bezanson (BMX Rider), Bryce Menzies (Off-Road Truck Racer), Rhys Millen (Drifter), Robbie Maddison (Freestyle Motocross Rider), Lolo Jones (Hurdler), Pat Moore (Snowboarder)

John Lewis: The Journey

Every year, John Lewis welcomes Christmas with a great TV spot. Last year we saw a little boy counting the time, waiting to give his parents a present. This year, we see a snowman on an epic journey through mountains, rivers and the city in order to get something special for his snow girlfriend. A heart-warming spot shot in breathtaking New Zealand's scenery. The song, The Power Of Love from Frankie Goes To Hollywood, is a cover from Gabrielle Aplin, a 20-year-old singer-songwriter from Bath.



Credits:
Advertising Agency: Adam & Eve/DDB, London
Executive Creative Directors: Ben Priest, Ben Tollett, Emer Stamp
Creatives: Frank Ginger, Shay Reading
Director: Dougal Wilson

MTV Exit: This Song Changed my Life

The MTV Exit Foundation (USAID, AUSAID & Walk Free) and Canadian rock band Simple Plan collaborated with Curious Film’s Ash Boland who directed an integrated film to raise awareness on human trafficking and child exploitation. The lyrics of  "This song changed my life" where crowd-sourced from fans on Twitter. There will be a global release across all MTV platforms in 68 countries and in addition, the project will be screened at grass roots pop-up open-air screenings in villages across Asia.




Credits:
Agency: 18 Feet & Rising, Sydney
Exec Creative Director: Dejan Rasic
Creative Director: Derrick Kim
Director: Ash Bolland
Producer: Tara Riddell
Executive Producer: Peter Grasse
Production Company: Curious Film
D.O.P. Lachlan Milne
Editor: Peter Crombie
Online: Ash Bolland
Client: MTV Exit Foundation
Campaign Director: Matt Love
Head of Creative & Content: Rebecca Mok
via

Toyota GT86: White trash beauty

Enjoy a great online film for the Toyota GT86, a car that may ruin any relationship but will surely make you feel good driving it.

White trash beauty from Amsterdam Ad Blog on Vimeo.


Credits:
Created by Happiness Brussels
Produced by Caviar
Directed by Arnaud Uyttenhove
Shot by Dimitris Karakatsanis
via

John St: BUYRAL

Viral? Forget, strategy, engagement, content and so on and so forth. Now you can buy your way into viral heaven. You want millions of views. Easy. Use Buyral. Great spoof from Canadian agency John st. Enjoy.



Credits:
Advertising agency: John st

Bayer: Aspirina & CafiAspirina

Bayer continues the 2010 campaign for Cafiaspirina and Aspirina with a new set of print ads. CafiAspirina is mush stronger from Aspirina and the ads successfully convey the difference in a funny way.

Credits:
Advertising Agency: AlmapBBDO, São Paulo
Chief creative officer: Marcello Serpa,
Executive creative director: Luiz Sanches,
Creative directors: Marcos Medeiros, Andre Kassu and Renato Simões,
Copywriter: Ana Carolina Reis,
Art director: Marco Monteiro,
Account directors: Wilson Pereira, Calebe Ferres and Fabiana Santucci

Victoria Bitter Beer: For A Hard Earned Thirst

Victoria Bitter is trying to win back its customers and moves back from VB to Victoria Bitter with the original full flavor and full alcohol strength 4,9%. To celebrate the return they also brought back the tagline "Hard Earned Thirst". The interesting part of the story is that the CEO of Carlton & United Breweries (CUB) wrote a letter of apology to the fans. The 3 spots set things straight.

Credits:
Agency: Clemenger BBDO Melbourne
Creative Chairman: James McGrath         
Executive Creative Director: Ant Keogh  
Creative Directors: Jim Ingram and Ben Couzens 
Art Director: Ben Couzens           
Copywriter: Jim Ingram
Agency Producer - TV: Sevda Cemo         
Agency Producer - Print: Ben Nash
Strategic Planner: Mike Derepas
Account Management Team:
Paul McMillan - Managing Partner           
Simon Lamplough - Client Services Director          
John Meagher - Account Director             
Georgia Field - Account Manager             
Director: Mark Molloy   
DOP/Cinematographer: Jeremy Rouse - Main Unit, Ryley Brown - 2nd Unit            
Producer: Alice Grant    
Production Company:      Exit Films
Editor: Rohan Zerna       
Flame Artist: Eugene Richards
Post Production Company: The Butchery/ The Refinery    
Sound Designer/Engineer: Paul Le Couteur
Sound House: Flagstaff Studios

Call of Duty - Black Ops 2: Surprise

Yes I want a copy of CoD Black Ops 2. Nice work from 72andSunny, director Guy Ritchie and The Mill. They approached the genre with a fresh look.

Credits:
Advertising Agency: 72andSunny, USA
Chief Creative Officer: Glenn Cole
Creative Director / Copywriter: Jason Norcross
Creative Directors / Designers: Matt Murphy, Peter Novosel
Senior Designer/Writer: Rey Andrade
Senior Writer: Josh Fell
Designer: Patric Franz
Copywriter: Jorge Brandão
Director of Film Production: Sam Baerwald
Senior Producer: Dan Ruth
Jr. Producer: Peter Williams
Director of Business Affairs: Christine Claussen
Business Affairs manager: Jennifer Jahinian
Group Brand Director: Mike Parseghian
Brand Manager: Jen Marvin
Brand Coordinator: Justin Gonzaga
Production Company: Reset

Director: Guy Ritchie
Executive Producers: Jeff Mcdougall, Dave Morrison
Line Producer: Aris Mcgarry
Assistant Director: Peter Kohn
Dp: Claudio Miranda
Production Designer: Dominic Watkins
Costume Designer: Kim Bowen
Editorial: Jump
Editor: Rich Orrick
Assistant Editor: Healy Snow
Executive Producer: Jane Dilworth
Executive Producer: Erica Thompson
Producer: Lisa Ashe
Visual Effects: The Mill

Mamia nappies: Baby faces

Being a parent, I surely know that look. Babies just can't hide it. Aldi also knows that and promise that their Mamia nappies are ready when we are not.



Credits:
Advertising agency: BMF
Client: Aldi
Executive Creative Director: Carlos Alija
Executive Creative Director: Laura Sampedro

PolskieRadio: Touch the sound

Yes, the title is correct. Sound can be touched. Hypermedia Isobar did it for PolskieRadio.pl, a news portal with the largest radio recording database in Poland. In order to promote it at Science Picnic - the biggest science fair in Europe - Hypermedia used 3D printers to print out the most historical radio recordings of the 20th century. The recordings where chosen through interactive banners and Facebook apps.



Credits:
Advertising Agency: Hypermedia Isobar
Creative director: Maciej Nowicki
Art director: Krzysztof Jagielo
Copywriter: Jan Cieslar
Account manager: Sylwia Skarzynska
Programmer: Piotr Polit

Weird Beauty

Women faces as canvases. The artists used only black & white make-up. Very interesting photographic project. 

The "Weird Beauty" project is made from Alexander Khokhlov in collaboration with great make-up artist Valeriya Kutsan.
More here

Volkswagen Beetle: Senior Rebels

Beautiful commercial with old people doing graffiti, skateboarding, riding in supermarket carts, surfing and more, desperately seeking to relive their youth. They are loveable, the music helps built an atmosphere, until the twist in the end when a VW Beetle appears and 2 young people get in. The tag line is a call to action. Nice work from DDB



 Agency: DDB GUOAN, BEIJING
Global ECD: Jeremy Craigen
Executive Creative Director: Greg Bray / Stephen Mui
Art Director / Copywriter: David Mackersey
Art Director / Copywriter: Jonathan John
Head of TV: Christine Kastens
Production Company: THE SWEET SHOP
Director: Steve Ayson
DOP: Antonio Paladino
Executive Producer: Claire Davidson
Producer: Maricel Ticar Santos
Editor & Company: Peter Sciberras (Offline; Method Studios) Barry Greaves / Nicholas Bennett (Online Compositors; SFG -- TECHNICOLOR)
Post Production & City: SFG - TECHNICOLOR / Shanghai
Composer or Original soundtrack: Nelson Can and track 'Apple Pie' (instrumental)

Quebec Automobile Insurance Corporation: Messages

"We never used to write messages at the wheel. There must have been a good reason." Excellent work. One of the best don't-text-and-drive commercials I've seen.



Advertising Agency: Lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Copywriter: Nicolas Boisvert
Art Director: Luc Du Sault
Accounts: Mireille Cote, Alexandra Laverdiere
Account Planners: Mireille Cote, Alexandra Laverdiere, Catherine Darius
Director: Nicolas Monette
Production House: Philippe Lalande / Quatre Zero Un
Sound Design: Boogie Studio
via

Coke Zero: Unlock the 007 in you

This is how you make a great viral video. You get a Coke Zero vending machine in a train station. You set up the bait: a challenge which is funny, engaging and sounds easy. The prize: tickets for the new 007 Skyfall movie. Then you film what happens. Results: over 3 million views in 4 days and counting. Experiential marketing at its best.

Brasil Paraquedismo: Brasília, Florianópolis, Rio de Janeiro

Nice set of ads for a Brazilian parachuting company. (Brasil Paraquedismo = Brazil Parachuting).
The copy reads:
Technology experts guarantee: optical zoom is much better than digital zoom.
Brasil Paraquedismo. Offline is much more fun.

Advertising Agency: Festo, Brasília, Brazil
Creative Director: Cainã Souza
Art Director: Felipe Pimentel
Copywriter: Hélio Maffia
Published: October 2012
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Bodyform responds: the truth

This awesome response from Bodyform to a Facebook rant sets new standards on how a brand should react and engage in social media. The story goes like this. A user called Richard Neill wrote on Bodyform's Facebook wall about the advertising myth that surrounds periods. It want viral, with more that 75.000 likes. Bodyform responded with a hilarious video where fictional CEO of Bodyform, Caroline Williams, set things straight.



The rant:

Drambuie: Extraordinary Bar

Drambuie's surreal new campaign by Sell! Sell! could easily be made out of snapshots of a David Lynch's nightmare. Abstract landscapes, men chanting Dram-boo-eee, bottles casting shadows that transform to doors, reversed gravity and so on and so forth.

Credits:
Agency: Sell! Sell!
Creative Team: Vic Polkinghorne
TV Producer: Fiona Plumstead
Film Prod Co: HSI London
Director: China Moya
Producer: Jeremy Goold
Dir of Photography: Ray Coates
Post-Prod House: MPC
Editing House: Work
Editor: Richard Orrick
Read more at http://www.thedrum.com/news/2012/10/15/ad-day-drambuie-extraordinary-bar#J6IB9eHwKWw7UT8T.99

Fujifilm Finepix HS20EXR: 360

Simple yet it conveys the message of 360 motion panorama perfectly.

Credits:
Advertising Agency: Grey, India
Chief Creative Officers: Amit Akali, Malvika Mehra
Executive Creative Directors: Rohit Malkani, Karan Rawat
Creative Directors: Bhavesh Kosambia, Sachin Kamath
Copywriter / Art Director: Surendra Gohey
Photographer: Prasad Naik
via

Water is Life: Hashtag Killer Anthem

There is a hashtag called #firstworldproblems in which people tweet about problems like no wi-fi password on relatives homes, non-heated leather seats etc. DDB New York took various tweets from the #firstworldproblems and made a video with poor Haitians reciting them. The campaign for Water is Life, called "Hashtag Killer", includes also direct response videos.



Credits:
Agency: DDB New York
Chief Creative Officer: Matt Eastwood
Client: Water is Life
Executive Creative Director: Menno Kluin
Head of Production: Ed Zazzera
Agency Producer: Lindsey Hutter
Copywriter: Frank Cartagena
Art Director: Sam Shepherd
Director/Editor: Alec Helm
Designer: Juan Carlos Pagan
Motion Graphics: Gina Lin
Music: In the Groove
via

Heinz Classics Soup: I Love Winter

The copywriter managed to make the winter very worm and me craving for a soup.



Credits:
Advertising Agency: AMV BBDO, UK
Copywriter: Richard McGrann
Art Director: Andy Clough
Agency Planners: Sophie Lewis, Peter Zezulka
Accounts: Richard Arscott, Sam LeCoeur, Nick Lee, Katie Gray
TV Producers: Yvonne Clayton, Zoe Cunningham
Media Agency: Vizeum
Media Planner: Louise Roberts
Production Company: Sonny
Director: Jeff Labbe
Production Co. Producer: Amy Appleton-Smith
Post-production Company: Absolute, The Mill
Audio Post-production: Wave

Nitro Warriors: A Stop Motion Car Chase

If you used to play with matchbox type cars then you will love this incredible animated stop motion car chase.

Hand lettering quotes

Nice work from Seanwes, a hand lettering artist.

more at seanwes.com.

Guinness: Cloud, Made Of More

A cloud with his own agenda. A cloud who chooses its own path, a cloud who darkens after his interaction with the big city. A cloud "made of more". A great metaphor, beautifully directed and with a top notch work on the CG cloud by The Mill.




Credits:
Creative Agency: AMV BBDO, UK
Copywriters: Alex Grieve Posters: Mike Sutherland
Art Directors: Adrian Rossi Posters: Ant Nelson, Kate Edwards, Amber Glenister
Senior planner: Tom White
Planner: Pete Zezulka
Account: Crispin Butler
AM: Paddy Heaney
TV Producer: Olly Chapman
Assistant: Holly Pienaar
Media Agency: Carat
Media Planner: Stuart Aplin
Production Company: Gorgeous
Director: Peter Thwaites
Post-production Company: The Mill
Agent: We Folk
Retouching: Digital Light
Model Making: Swell New York
CGI: The Mill

Facebook: The Things That Connect Us

This is Facebook’s first commercial. They honor chairs and doorbells and bridges and everything that people use to get together and connect. Facebook is one of those things.



Credits:
Advertising Agency: Wieden + Kennedy

Hyundai Santa Fe: Don't Tell

Innocean's new spot for Hyundai Santa Fe presents a father who lives his life to the fullest along with his kids. But he surely doesn't want his wife to find out. His partner in crime is, of course, the all new Santa Fe.



Credits:
Advertising Agency: Innocean, Worldwide Americas, USA
Executive Creative Director: Greg Braun
Creative Director: Robert Prins
Creative Director: Max Godsil
Director of Integrated Production: Jamil Bardowell
Producer: Shelley Eisner
Senior Art Director: Arnie Presiado
Senior Copywriter: Jeb Quaid
Account Director: Bryan Di Biagio
Account Supervisor: Heidi Clemens
Project Manager: M.J. Chow
Production Company: Moxie Pictures
Director: Frank Todaro

Tine yoghurt: I'm you

Solid insight, nice execution. Makes you feel nostalgic.



Credits:
Advertising Agency: TRY/APT, Norway
Art Director: Ester Hjellum
Copywriter: Jørgen Bøhle Bakke
Producer: Guri Neby
Director: Morten Tyldum
Account Manager: Eivind Moe
Account Supervisor: Cecilie Thue

Stihl Leaf Blower: Airplane

Elegant, clear, lovely. Great print ads.

Credits:
Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Frédéric Royer
Copywriter: Mathieu Degryse
Art Director: Yves-Eric Deboey
Assistant Art Director: Fanny Chevalier
Agency Managers: Stéphane Gaillard, Benjamin Merllié, Sylvie Tavares, Adeline Blanc
Photographer: Yann Le Pape
Retoucher: Fred Perrot
Art Buyers: Jean-Luc Chirio, Aurélie Lubot
Production Company: Elysian fields
via

The evolution of digital advertising: infographic

15 years of digital advertising have gone by and PointRoll made an infographic to remind us how the industry evolved. From the first Mac and Photoshop 1.0 to Flash, Google, iPad and Pinterest.

via

Rainforest Alliance: Follow the Frog

Storytelling at its best. The video is very funny but also gets the message across. A guy goes through hell to save the rainforest. You don't have to do that. There is a simpler way. Just Follow the Frog! Shop for Rainforest Alliance Certified products. 



Credits:
Director: Max Joseph
Copywriter: Max Joseph
Producer: Aaron Weber
Actor: Tim Rock
Music: Jeff Conrad

Hyundai Santa Fe: Upskirt - by storm edge design

Upskirt shot in slow motion, erected nipples, hot ladies sexually aroused, all because of the new Hyundai Santa Fe and its Storm Edge Design. Fitzroy Amsterdam really worked on Hyundai's slogan "New thinking. New possibilities.".

Credits:
Agency: Fitzroy Amsterdam
Production: 100% Halal Productions
Client: Hyundai Netherlands

Samsung Galaxy S III: The Next Big Thing is Already Here

About a year ago, Samsung mocked Apple's fanboys waiting in an endless line to get the new iPhone. Now, they do it again. And, once again, who can blame them after the second in a row disappointing iPhone. The video is hilarious.

21 Swings: Exercise in musical cooperation

Together we achieve better things than separately. This installation in front of Université du Québec à Montréal’s Science Faculty is based on that notion. It is a giant collective instrument made of 21 musical swings; each swing in motion triggers different notes, all the swings together compose a piece, but some sounds only emerge from cooperation. Installations like this can lighten up a city.

  21 Balançoires (21 Swings) from Daily Tous Les Jours on Vimeo.


Credits:
Dailytouslesjours.com

Created by Mouna Andraos & Melissa Mongiat
With support from Quartier des spectacles de Montréal

Original Soundtrack by Radwan Ghazi Moumneh

Production: Antoine Clayette
Concept Team: Alexandre Landry, Eva Schindling, Luc-Alain Giraldeau
Design: Sébastien Dallaire, Alexandre Landry Programing: Eva Schindling

Technological Partner: Eski
Technical Direction: Vincent Leclerc
Project Management: Josiane Mercier
Programing: Patrick Keroulas, Vincent De Belleval